On July 3, according to Gome's data from January to June 2018, in the first half of the year, Casa Di Air Conditioning's retail sales in the Gome channel doubled, and the growth rate was the first in the industry. The main reason was that:
First, Casa di air conditioning meets the user's 'multi-temperature zone air supply' demand. The traditional air conditioner only blows 1 kind of wind once, and the long-term cold wind blows easily to the human body, especially for the frail young and old groups. Pregnant women have greater physical harm. At the end of June, a questionnaire on the user's air-conditioning habits on the Internet showed that more than 50% of users will adjust the air-conditioning temperature and wind speed for taking care of the elderly and children at home; over 60% of users think that air-conditioning will be blown for a long time. Physical discomfort.
Casa Di discovered these user pain points in 2015: In the interactive topic of 'Who's your air conditioning temperature is right?', Casa Di found that 51% of the users who participated in the interaction had to relocate the frail family. Many netizens put forward suggestions for setting up multiple temperature zones for air conditioners. After that, after counting 120 million air conditioner usage data, Casa Di found 80 million times to adjust 2 or more set temperatures in one day, accounting for 2/. 3, the use of air conditioning is not smart, the problem of uncomfortable has always plagued the user. In order to solve the pain points of the user, Casa Di introduced a Scorpio air conditioner that can be divided into air supply, equipped with original intelligent human body temperature and cold sensing technology, according to the different users' hot and cold demand At the same time, Scorpio Air Conditioning is equipped with two independent air supply systems. According to the user's sense of body, the air conditioning temperature, wind speed and wind direction are intelligently adjusted, so that the air conditioning wind that originally only 'walks straight' will turn.
Second, Casa di Air Conditioning presents the technology to users in a variety of forms, allowing users to experience the 'turning the wind'. For example, the skylight air conditioner 'turning the wind' in the poster display of the store, the user can see the suspension in front of the air conditioning vent The feathers change direction with the movement of people; in addition, Casa Di's demonstrations with the ribbon as a prop in the store allow the user to feel and experience the difference between the air and the air. Constantly adjust their position, the weather and air conditioning of the Scorpio always follow the user's change, and the direction and amplitude of the ribbon fluttering are constantly changing, so that the 'turning wind' can be seen.
Under the guidance of the 'personal single-in-one' mode, Casa di air-conditioning grasps the user's needs, launches the air conditioner that can blow the 'turning wind', let the air conditioner blow out a variety of winds, and at the same time it allows users to experience the district delivery in the store. Wind Technology, which achieved a doubling of retail sales in the first half of the year in the Gome channel, the first in the growth rate.