The old state-owned enterprise Konka, when it entered its 38th year, opened a huge revolution. Since the beginning of this year, Konka Group has been constantly moving. First, it has acquired a large-scale acquisition of Xinfei Electric (hereinafter referred to as Xinfei), and then announced the layout storage. Chips, precision manufacturing, etc., choose to enter the big health, new energy vehicles, 5G and other fields, and propose a new strategy and four-year revenue to break the goal of 100 billion yuan.
A few days ago, the relevant person in charge of Konka accepted the "Securities Daily" said: 'The semiconductor market is very large, Konka will further expand its layout in the fields of storage, IoT chips, and capital-intensive manufacturing. The company will start multi-financing channels, and the major shareholder OCT also Will provide support. '
After the new flight is in the bag, Konka is currently reorganizing the internal resources of Xinfei. The person in charge told the reporter: 'The new brand of 'Xinfei' will be retained, and Konka will guarantee the independence of the new flight operation. Next, Konka will operate in a dual-brand business in the white-electric business, giving full play to the advantages of each brand and complementing its resources. Konka is also rejuvenating the new-flying brand and upgrading it.
Keep the old name
Dual brand operation
The acquisition of Xinfei's 455 million yuan, let the traditional color TV giant Konka once again active in the outside world.
Since the beginning of this year, Konka has frequently operated capital. Recently, Konka won a 100% stake in Henan Xinfei Electric and other new flying companies for 455 million yuan, gaining outside attention.
Konka said that the company will use the acquisition to expand the scale and launch the 'Xinfei' and 'Kangjia' dual brands to further expand and strengthen the Konka white goods business.
Today, it has been more than a month since he won the shares of Xinfei. What measures did Konka take for the recovery of Xinfei?
The person in charge of Konka told the Securities Daily reporter: 'At present, Konka has maintained and operated the existing production equipment of Xinfei. At the same time, it will open up the upstream and downstream channels to help Xinfei resume production as soon as possible. Next, Konka will image the brand of Xinfei. Renovate to adapt to the current consumer market. After the restart, Konka will give priority to the original Xinfei employees.
He revealed: 'The current brand resources of Xinfei still have great value, which can make up for the shortage of Konka in the field of white electricity, and complement the resources of Konka brand.'
Revenue broke by 100 billion yuan in 4 years
Want to transform into a control platform?
Shortly after the acquisition of the new flight, Konka's new round of transformation officially surfaced. Recently, Konka announced a new transformation strategy: a core positioning, to create a platform-based company driven by technological innovation; adhere to two main lines of development, and promote strategic transformation and upgrading Landing.
At the same time, Konka has identified three development strategies: reform, focusing on business forms, implementing mixed reforms; transforming, building new industry tracks around emerging industries; upgrading, upgrading existing business models around smart homes.
Such a large-scale change is also rare in the history of Konka. This time, Konka also proposed a new development goal: the completion of the revenue target of 60 billion yuan at the end of the 13th Five-Year Plan, and the completion of the revenue target of 100 billion yuan in 2022. In order to achieve this goal, Konka began to accelerate the layout in multiple fields.
White electricity, storage, chips, environmental protection, smart home, Konka is too busy. But will this make Konka 'too busy'? And Konka has entered such a large scale, and the follow-up funds can keep up with it. ?
In this regard, the above-mentioned person in charge of Konka said: 'The amount of funds needed for Konka's semiconductor industry is indeed very large. Konka as a listed company has a huge volume, and the major shareholder OCT will also provide support, plus government funds. Konka can achieve deep layout in the industry. '
He believes that Konka itself has huge demand in semiconductor and other fields, and is also optimistic about the huge market space of these industries. 'Kangjia has a strong ability to digest semiconductors. At the same time, Konka has been storing in the semiconductor field, but has not used these reserves for civilian use. However, Konka has advantages. Storage, IoT chips, semiconductor manufacturing upstream of the industrial chain, capital-intensive manufacturing, semiconductor equipment, etc. are all industries that Konka will pay attention to in the future.
At present, Konka has achieved initial success in this round of transformation. Recently, Shenkang A released the annual performance forecast for the 2018 semi-annual report. During the reporting period, the company realized operating income of approximately RMB 17.6 billion, an increase of approximately 54% compared with the same period of last year; net profit It is 320 million yuan - 350 million yuan, 10 times the same period last year.
According to the company, the reason for the expected change in operating results in the first half of the year is related to the medium and long-term development strategy plan established by Konka.
Liang Zhenpeng, an industrial economic observer, believes: 'Konka, which has set a goal of 100 billion yuan, is also seeking new growth points and transformation directions. In the long run, this old appliance brand is accelerating to 'electricalization' and intends to become a technology. Innovation-driven investment control platform company. '