In the high-tech park in Nanshan District, Shenzhen, the home appliance manufacturing giants Konka, Skyworth, and TCL three buildings are standing tall. However, the founders of these three companies, Chen Weirong, Huang Hongsheng, and Li Dongsheng, were also classmates. They were tied together by fate. The trajectory of life has created a different legend.
Nowadays, in the face of the ever-changing home appliance industry and the consumer market that has been quietly changing, home appliance companies have begun a new round of change. They are all seeking 'changes', but the difference is that they have different development trajectories. not exactly.
At the beginning of 2018, Konka and Skyworth announced their new round of transformation and transformation strategy at almost the same time.
As a state-owned enterprise, Konka's this round of changes is even more powerful. Combining the mixed reforms, Konka will be independent of the color TV business, and at the same time put forward the slogan of accelerating the march to the chip, environmental protection and other industries. The internal flow of Skyworth is surging, and several personnel changes are transmitted. The signal of the new and old team alternates. Skyworth has also begun to expand into high-profit areas such as kitchen appliances and smart manufacturing.
In fact, not only Skyworth, Konka, but many old-fashioned home appliance companies have gradually started to transform themselves in recent years. Changhong started the reform of state-owned enterprises very early, and the business transformation. After 70 years last year, the post-80s personnel were in large-scale positions in various companies in Changhong. Triggered a high-level exchange of blood. And TCL is also adjusting, internal high-level changes continue. TCL has divested more than 30 companies, and built itself into a capital market platform with Huaxing semiconductor display industry as its core business. Last year Li Dongsheng personally integrated mobile phones Business platform - TCL Communication. Li Dongsheng also recently revealed to the "Securities Daily" reporter that he is already training successors.
The color TV giants have chosen to change dramatically during this period, especially in this year. There are fundamental reasons for this. At present, the market is fiercely competitive, raw materials are rising, technological iterations are accelerating, and consumption upgrades are forced to change color TV manufacturers. At the same time, the color TV giants In recent years, they have raised their own dreams of 100 billion. However, color TV hardware has reached a bottleneck. If enterprises want to grow bigger, they must seek new pillar industries and higher profit margins.
The vision of 'big span' turning around is beautiful, but it is also stressful and risky. Looking back at environmental protection, semiconductors, new energy vehicles, which field does not require strong financial support, continuous research and development capabilities and professional technical support?
The transformation of home appliance giants has a long way to go. In the critical period, although the action can not be slow, but it can not be too eager. Home appliance enterprises must truly achieve 'big leap' and be wary of 'great leap forward'.