In people's inherent impression, the ceiling is the aluminum gusset with some pattern patterns, the ceiling is the ceiling of the kitchen and bathroom space, and the ceiling is a simple sheet splicing. It is undeniable that this intuitive feeling is the consumer's portrait to the ceiling. Some of them are highly generalized, but far from all. For this, Merkel, which started in the integrated ceiling business, has its own different opinions.
When careful people walk out of the high-speed rail station, or in the large waiting hall, they may be attracted by the huge advertisement of 'Yiang Niang' Sun Wei. 'Farewell to traditional bathroom heating, enter the bathroom air conditioning era. 'Some eye-catching The big characters match the warm smile of the female stars in the first line. It will inevitably make people look at them more and think more for a while: Merkel, I remember the ceiling? The bathroom can also be equipped with air conditioning? What is this novelty?
The booth at the Mercette Guangzhou Guangzhou Construction Expo gives people a warm and warm feeling.
Bathroom heating and air conditioning, which was previously represented at the Shanghai Kitchen and Bath Show, Guangzhou Jianbo Fair and other large-scale home building materials exhibitions, one of the new representatives of the technology and electrical properties exhibited by Merkel, is also the difference between Merkel and his own. The product attributes want to convey the sound to the outside world: Ceiling, not only a piece of board, the future will be an integrated electrical product.
Innovation, from convergence to difference
On the history, Zhejiang Meierkeite Integrated Ceiling Co., Ltd., like many ceiling enterprises, is a comprehensive enterprise specializing in R&D, production and sales of kitchen and bathroom ceilings. Based on the gathering place of such products - King of Xiuzhou District, Jiaxing City Shop, for Merkel, and the family of integrated ceilings, rooted in this, and here, the ceiling will not forget.
So from the beginning, the pain points of the building materials decoration that Merkay pays attention to are also the same: the water pipes, the pipes and the wires are exposed on the top of the head, so by creating space, these objects that affect the observation are hidden, so the ceiling becomes the most Common solutions. And, through the focus and accumulation in the ceiling business, Merkel now also become the leader in the industry.
However, just as there is no immutable thing, enterprises are seeking breakthrough innovation under different stages of development under the interests of mutual benefit and win-win thinking. It is understood that, in line with the development track of the industry, the materials of the ceiling of Merkat have been evolving. From gypsum board, PVC to aluminum-magnesium-manganese alloy, more based on consumer demand for styling and style.
Merkel product and brand director Xie Chao
'But, of course, people need not only that simple - because the winter bath will still be cold, when they cook in the summer, they will still sweat, and the clothes are not easy to dry in the rainy days. There is always a sad taste... Why can't these be allowed? The ceiling is changing for you?' Self-reporting by Ms. Kate, product director and brand director Xie Chao in an interview with Aiken Home Appliances, also tells me that Merkel has taken a different step from convergence. The methodology of change after repeated argumentation.
This question and reflection, no intention to touch the other pain points of the consumer's kitchen and bathroom space, also made Merkel realize that the ceiling that used to be on the wall can be used as the carrier of electrical appliances and assume the mission of solving these pain points. Therefore, for the future, Merkel proposes to focus on the 'one kitchen, two bathrooms and one balcony', and then lay out the four products of 'cold', 'warm', 'dry' and 'net'.
'Cold' is the kitchen-specific air conditioner, 'warm' is the bathroom heating and air conditioning, 'dry' refers to the integration of the electric washing machine and the balcony ceiling, while the 'net' is to extend the ceiling to the guest restaurant, the guest ceiling will enter Embedded purifier. In any case, every extended space will be centered on electrical appliances, aiming at comprehensively solving the difficulties of users' kitchen, bathroom and balcony, and solving user problems.
This is why, we were able to see Z7 Zhiai bathroom heating and air conditioning, kitchen special cold air conditioning, Zhili balcony washing system... the beauty of the ceiling, the electrical road of the ceiling, no doubt has been from the United States At the beginning of his feet.
Demand, the essence of electrical
For the first company in the industry to propose 'elevator electrification', this is undoubtedly the biggest innovation and difference of Merkel. In this regard, General Manager Shen Yeyong said earlier that the future of integrated ceilings needs to expand product boundaries and break the border. The kitchen and bathroom ceiling is designed as a whole, and the ceiling is the carrying platform for embedded environmental appliances, all of which must serve the initial intention of 'letting the Chinese enjoy Merkel'.
With this design in mind, the Z7, a category of 'bathroom warm air conditioning' created for demand, has its own electrical properties and distinguishes it from traditional Yuba. 'Electrical use is designed to give people comfort. For this, we The 'light' and 'light' of the warm air conditioner were dismantled. Firstly, the lamp was designed to meet the user's demand for the product form. Secondly, the user's scene and atmosphere were met by considering different seasons and age groups. For example, the old man wants a brighter light source, the younger needs a more dazzling light source, and the child needs cartoon and fun. 'Xie Chao explained.
The author noticed that the new Z7 bathroom music warm air conditioning, has a smooth line of ambient lights, simple and stylish, both functional and aesthetic, 6 colors and 7 modes to switch, colorful and colorful. Rose red, orange jump, Blue dreams, green freshness, warm white warmth, alternating colors, enough to warm users of different moods.
In the same way, Z7 warm air conditioning is equipped with Harlan's JBL bathroom-specific enthusiast Bluetooth audio module, and more select 45mm JBL dual speaker unit, adding bass passive diaphragm, let the bathroom listen to the music as the concert hall effect, also from the demand point of view Starting, the bathroom will be able to solve the private space of personal hygiene in the traditional sense, and become a free space for the user to make up, dress, bathe, and enjoy the song.
The design process and color of the product belong to the material category, but to form the interaction between the product and the later stage of the person, it is necessary to carry the electrical medium. All this makes the original monotonous space more texture. This Xie Chao believes that so much The product innovation is precisely because the functional requirements are changing. 'Make the future more valuable, that is, people's feelings and interactions can get a bigger experience, and better use for the improvement of life quality. This is also our electrical appliance. The most important aspect. '
For the new office area that was moved into the modern office as early as June 2017, Merck, who launched the ceiling electrification strategy and focused on the product installation experience, proposed the goal of 'starting from the new and creating a beautiful future' in 2018. Undoubtedly it is a new and powerful beginning.
It is understood that the new plant of Merkaite has a total investment of 100 million yuan, covers an area of 23.5 acres, and has a construction area of 26,074.95 square meters. It will provide a good platform for enterprises to research, design, manufacture and inspect in the future. As Xie Chao interviewed It is said that the core entrepreneurial team of Merkel has many years of experience in home appliance R&D and design, and in recent years, the company has maintained an incremental trend in R&D investment, which constitutes the transformation of Merkel products into electrical appliances and the expansion of product added value. The source of self-confidence is also the inexhaustible driving force of Merkay to stabilize the next decade.
