Mining chip Kimberly abortion, MediaTek ASIC new growth engine choice is correct?

According to the micro-network news, the bitcoin mining feast has obviously begun to decline. In the uncertain market situation, Bitcoin, Jianan Zhizhi and other bitcoin mining giants have already prepared for the transformation path. Even so, there are still many new ones. The entrants are eager to try. For example, MediaTek is rumored to have planned the first mining chip codenamed 'Kimberly' since the end of last year. However, the plan was temporarily suspended.

According to Taiwanese supply chain sources, Kimberly adopts the 12nm process. It was originally planned to be in TSMC in July this year, and mass production in the fourth quarter. However, due to the plunge in bitcoin prices and the weakening of market demand, MediaTek temporarily stopped the filming program. MediaTek In this regard, it does not comment on single product information, but will still launch related products for the mining market.

The industry believes that MediaTek may be re-adjusting its product strategy and lineup in response to fluctuations in the bitcoin mining market. Even if Kimberly plans to restart, it will only see MediaTek's mining chip mass production as soon as next year. Although the Bitcoin mining market is not optimistic, it is not clear which MediaTek is building mining chips for, but the blockchain technology behind it is the true intention of MediaTek.

At the end of June, MediaTek issued a letter to warn Bitcoin's subsidiary in Taiwan to dig up its core network, requiring no obstacles to business secrets and intellectual property rights. This move justifies MediaTek's plan to enter the bitcoin mining market.

After spending last year's high-speed growth period, the impact of the fluctuations in the bitcoin market on the supply chain this year is also quite serious. MediaTek is not the only semiconductor company affected. In the second quarter, Bitcoin slashed the supply chain. To 60%, the cargo strength has slowed significantly, and the negative impact may continue until the third quarter. In the second quarter earnings report just released by TSMC, it was pointed out that because of the cooling of market demand, Bitian and Jianan Significantly cut the order, and once again lowered the expected growth rate of revenue this year, from 10% to 15% at the beginning of the year, down to 10%, and recently revised down to 7~9%.

'In recent years, the rise of Bitcoin, the blockchain and the application of AI will drive the application market space of ASIC chips exceeding US$10 billion. MediaTek will definitely follow this industry trend and be in line with it.” Deputy General Manager of MediaTek Yu Jiejie, general manager of the cum smart equipment business group, said in an interview in April this year. Therefore, MediaTek's Kimberly plan should be considered as one of the next expansion plans of the ASIC market that has achieved remarkable results.

MediaTek has been developing ASIC chips since 6 years ago. Now MediaTek's ASIC chips based on 16nm process have occupied more than 80% market share in the smart speaker market. In order to further expand the ASIC product line, MediaTek launched the industry's first adoption in April this year. 7nm FinFET Silicon Validation (Silicon-Proven) 56G PAM4 SerDes IP.

Traveler Jie once said that in the ASIC business model, MediaTek can provide different services at different stages, from specification import, front-end design, or lack of underlying IP after design completion. MediaTek can provide support and do all the work. Integration.

In the post-smartphone era, according to the division of labor in the current industry, the specifications of many products are basically formulated by the Internet companies that dominate the market. At that time, they will inevitably have many new specifications and requirements, which will be regarded as a new growth by MediaTek. The engine's AISC brings opportunities. However, Kimberly, who has suffered setbacks for the time being, is not the right choice for MediaTek.

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