For young users, especially female users, self-timer is almost a daily task. As the most convenient and convenient tool for daily photo taking, mobile phone has become the first choice for self-portraits. Most of the current mobile phone manufacturers will develop The focus is on the rear camera, but there are very few manufacturers that really focus on improving the imaging capabilities and experience of the front camera.
Huawei nova series has been the main player for young users, product positioning trend flagship, from the establishment of the product line in October 2016, the cumulative shipments have reached 40 million units, recognized by the majority of young users. The latest flagship mobile phone series nova 3 recently Just released, the official is to use the 'poster level' to describe the product's self-portrait ability, making the whole industry and consumers look.
What is even more worth mentioning is that Huawei has jointly organized a marketing campaign for the whole city's “Big Screen with Yi Qian Qian”, which is a global image spokesperson, trying to make the poster-level self-timer a current concern for young people. Focus topic.
What is the 'poster level' selfie?
In fact, Gu Ming thinks, 'poster level' self-timer is able to use the mobile phone to shoot a beautiful poster-level selfie. Its excellency is to enlarge the photo to a certain extent, still get clear and sharp images, the analysis of the photo Force has very high requirements. For example, most of us usually take a selfie on a mobile phone, or on a computer screen. Due to the size of the screen, we often see thumbnails of photos, and Non-actual size, even if the photo is not so clear, as long as it is not enlarged, it can hardly be seen. But for Huawei nova 3, you can even print a self-photographed poster of 1.6 x 2m size, and the poster precision can be thrown to 72. PPI, this is what the average mobile phone looks at.
The size of the poster in the picture is 1.2 x 1.6m, and the PPI is about 90. It is printed directly by Huawei nova 3. Compared with the mobile phone screen, the size of this poster is roughly equivalent to dozens of times of the mobile phone. The height has even reached the height of the average girl. But as can be seen from the photo, even if the original film is enlarged, the clarity of the poster is still very high, and the details remain intact. Under the high resolution blessing of Huawei nova 3 camera, you I can use my mobile phone to take a full-body photo and create a poster of the same proportion that belongs to you.
Can have such high resolution, mainly because Huawei nova 3 has a front-facing dual camera combination of 24 million pixels + 2 million pixels. With the flagship professional image ISP, it can guarantee that a large amount of raw data information will be processed at the same time. The loss of data, the maximum support for shooting 4224 x 5632 resolution photos, so that the photos are more clearly presented. In addition, the mobile phone equipped with Kirin 970 processor built-in NPU processing unit, greatly improving the efficiency of the AI algorithm, through data analysis, Achieve customized optimization solutions for different shooting scenes, and realize the AI beauty function of the front camera.
I also believe that many people often encounter scenes with strong light behind them when they are taking selfies outdoors, such as back to the sun, night before the billboards, etc. In this scene, due to the intensity of the light behind the characters The face formed a great contrast, and the final photo was either a dead face or a completely overexposed background.
In order to solve the above problems, the front camera of Huawei nova 3 is equipped with a hardware-level HDR solution, which is the first to realize HDR real-time preview and recording on the mobile phone. Through the combination of software and hardware, the user is greatly improved in the backlight scene. Rate into pieces.
From a certain point of view, Huawei is trying to make the imaging performance of the nova 3 front camera reach the top in the industry, and even see the position of Huawei P20 Pro rear camera in the industry.
What is the self-timer effect?
Compared with the serious phenomenon of homogenization and the ten-level beauty function, Huawei nova 3's HDR Pro mode and AI beauty shooting function can be called the killer level. The former can dynamically adjust the shooting according to the degree of backlight when taking a selfie. Parameters, hardware-level HDR algorithm acceleration, can make the photos can be guaranteed to be highlighted but not exposed, while the latter can intelligently identify the scene, automatically adjust the camera parameters, so that the characters and the background set off, the picture is more harmonious.
Let's take a look at the effects provided by these two features.
When HDR Pro is turned on, the tolerance of the picture is obviously improved, and the tone transition between the character and the background is natural, in line with the real scene, and there is no obvious excessive late trace. More surprisingly, the background blur, 3D structured light The five functions of HDR Pro, Beauty, and AI can be turned on at the same time. There is no conflict between them. The imaging is also done in one go. It can be seen that Huawei nova 3 is in high-performance CPU, flagship ISP and Under the support of the neuron system NPU, the computing power of the algorithm and the processing speed of the data are flying fast.
From the comparison of the above photos, it can be clearly seen that the original film (AI mei close) is affected by the warm street light, the overall picture is obviously yellowish, the house in the background is the most obvious, and the relationship between the primary and the secondary is out of tune, and even some Stealing the mirror. After the AI beauty shot is turned on, the background color is obviously colder and the picture looks more comfortable when the color of the person's face is almost unchanged. Of course, Huawei nova 3 can support the blue sky in addition to the optimization of the night scene. There are 8 scenes in the green plant, stage, indoor, etc. Even if you prefer the color style of the original film, Huawei also offers the option to turn off the AI beauty shot in the album, which is very intimate.
▲Huawei nova 3 shooting
▲ Sony A7 shooting (shutter: 1/80; aperture: F5.6; ISO: 4000)
In addition, it is worth mentioning that when taking a picture in a dark environment, the camera interface will automatically switch to the white UI interface, and the screen brightness will be increased to achieve the purpose of fill light. When the shutter is pressed, the full screen fill light will be automatically performed. It is guaranteed to be self-portrait in extremely dark environments. So even if the nova 3 is not equipped with a front soft light, it still produces clear and bright photos. In the same scene, the effect is even higher than my micro-single.
▲Dark light automatically switches to white interface
In addition, I released a few original photos for your reference.
Not only do you want to 'take a good look,' but also 'take a fun'
In the era of rapid development of the mobile Internet, mobile phones are not only a communication tool between acquaintances, but also an interaction between each individual and the entire Internet community. With the rapid hand, vibrato and other super APP and the rise of various social platforms The potential demand for the camera function of the mobile phone has been upgraded from the previous 'good looking' to a new height - 'being fun', and the responsibility of the mobile phone manufacturer is naturally to understand the potential needs of the target user and improve the product.
▲3D Q moji function
The self-timer gameplay in Huawei nova 3 is the most popular type I have seen so far. It introduces the fashionable Qmoji function by introducing AR technology, and also innovatively provides different functions such as fun makeup, gesture effects, and changeable background. These modes support real-time beauty, and in addition to providing video and photo functions, they also have the GIF emoticon function, which is easy to operate, fun, and easy to share.
▲ gesture special effects
In addition, Huawei also added a short video option to the nova 3 camera in conjunction with vibrato, moving the short video recording to the camera that comes with the system, so that the camera's performance can be fully utilized to provide better short video quality. The short video in the current nova 3 camera supports the same shifting function as the vibrato, and offers three exclusive AI magic sky effects. Users can first create short videos through the mobile phone camera, and then use the vibrato to perform secondary editing. To unlock more gameplay.
▲ magic sky effects
These high-end short video games provided by Huawei nova 3 make it easier for creators to distract their imaginations and make more interesting videos. These creators are often the reds of all kinds of short video platforms, with a certain fan base, easy Initiating a fan effect, forming a phenomenon-level short video creation method, which in turn promotes the brand's popularity and reputation, even mobile phone sales.
Broaden user portraits, create mobile phones for young people
He Gang, president of Huawei's terminal mobile phone product line, said in an interview with the media last year: 'A few years ago, including now, everyone said that Huawei is a 40-year-old uncle, a science and engineering man who seems to have a little life experience and life experience. Image '. It is easy to see that broadening the user's portrait is the main purpose of Huawei's launch of the nova series of mobile phones, thereby enhancing the recognition of young consumers for the Huawei brand.
In less than two years, Huawei has gradually learned about young consumers through product iterations. From the initial decentralized test to the current deep-seated needs of young users, Huawei has become more and more precise in controlling the young market. The accumulation of experience, Huawei nova 3 is also expected to become a new generation of trend self-timer artifact.