In the past 30 years, this private capital has participated fully, the competition pattern is clear, and the market is vast, and the most typical story of the capital market has occurred.
In this change, some private home appliance faucets have disappeared, and some lawsuits have not yet ended.
On the evening of July 19th, Fortune released the world's top 500 list, which once swept the circle of friends.
Among the 120 Chinese companies that have been short-listed, the home appliance sector has emerged as a 'Gemini Star'. Perhaps this is also the best footnote in the history of China's home appliance development.
Midea Group, which has the most leaps in the rankings, jumped from 450 last year to 323 with a revenue of 35.794 billion US dollars, surpassing 127 companies. Qingdao Haier, a subsidiary of Haier Group, also ranked in the top 500 for the first time with a revenue of 23.563 billion US dollars. Strong, ranked 499th.
Interestingly, the beauty group of the reporter's circle of friends and the people of Qingdao Haier reshared the news.
From the perspective of electronics and electrical equipment industries covering home appliances, 15 companies have been listed in the world's top 500 this year, and one-third of them are from China. The highest ranked list is Samsung Electronics, ranking 12 this year and Hitachi ranked 79. Sony ranks 97th, Panasonic, LG Electronics, Toshiba and other companies are ranked after 100.
Chinese brand 'international tension'
In addition to being selected into the Fortune Global 500, the two well-known domestic appliance companies, at the group level, the US Group and Haier Group's total revenue in 2017 is consistent with the wonderful number of '241.9 billion yuan'.
As early as 2016, Midea Group became the first Chinese home appliance company to rank among Fortune Global 500. This year is the third year finalist.
Revenue rose from $24.06 billion in 2016 to $357.94 billion in 2017, with a growth of 48.7% in exchange for the 127 surpassing of the US group's list.
With its subsidiary Qingdao Haier selected as one of the top 500 Haier Group, it is particularly low-key.
On the afternoon of July 20, Haier Group told the 21st Century Business Herald reporter that they were concerned about the news, but the euphemism refused the interview.
However, from the data alone, the two companies have also started overseas expansion in recent years.
According to its 2017 annual report, Midea Group's consumer electronics (mainly ice-washing products, living appliances, kitchen appliances and three major sectors) achieved revenue of 98.748 billion yuan, contributing 41% of revenue, HVAC (including home Empty, commercial and two sectors) realized operating income of 95.352 billion yuan, accounting for nearly 40%, robots and automation systems (including KUKA robots, Ande Logistics two) revenue of 27 billion yuan, accounting for 11.23%.
Following the acquisition of 80.1% equity of Toshiba White Power for US$473 million in 2016 and the global license of its 40-year brand and over 5,000 patented technologies, Midea Group entered the KUKA Group in 2017 and extended its territory to consumer electronics, HVAC. Air conditioning, robotics and automation systems and intelligent supply chains and many other fronts.
The above-mentioned overseas mergers and acquisitions have achieved remarkable results.
In 2017, KUKA achieved revenue of 26.7 billion yuan, and Toshiba's home appliance revenue exceeded 15 billion yuan, which together contributed more than 32 billion yuan in revenue to Midea Group.
From Qingdao Haier alone, its operating income in 2017 was 159.254 billion yuan, up 33.68% year-on-year; net profit attributable to mothers was 6.926 billion yuan, up 37.37% year-on-year.
Undoubtedly, overseas mergers and acquisitions have also played a key role in its performance growth.
As early as October 2011, Qingdao Haier announced the acquisition of Sanyo Electric's white goods business in parts of Japan and Southeast Asia, and later changed its name to 'AQUA'. In 2015, it was entrusted by Haier Group's New Zealand FPA (Fisher Parker). In the year, Qingdao Haier acquired GEA (General Electric Appliances) for US$5.61 billion, contributing revenue of 25.834 billion yuan.
In the 2017 annual report, Qingdao Haier also mentioned that 'Haier has built the world's largest home appliance industry through Haier, GE Appliances, New Zealand FPA, Japan AQUA, Casa Di, and the global strategic alliance of the 6 major brands. Cluster. '
On July 20th, the US group of people said in an interview with this reporter that 'from the traditional manufacturing industry, the United States has undergone two transformations, from the strong wristbreaker in 2011 to the technological transformation in 2017, the United States is providing in traditional manufacturing. A new development path. The changes in the shortlist have also witnessed the initial recognition of the transformation of the international market.
Billion club sketch
On the 20th, Hongshibin, an observer of the home appliance industry, pointed out that 'the selected US and Haier are well-known in the field of mass consumer goods. This time, the United States is short-listed in the name of the group, and this time Haier’s selection is only under the Haier Group. Subsidiary Qingdao Haier. '
According to public information, Haier Group has several assets in Qingdao Haier, Haier Electric, Haier Financial Holdings and so on.
However, the correlation between the performance of the two companies and their performance in the capital market does not seem so clear.
Although the total market value of Midea Group reached 308.4 billion yuan, the stock price has increased from 43 yuan to 60 yuan in the past year, but in the past month, its share price has dropped to around 46 yuan.
At the same time, the total market value of Qingdao Haier is only 111 billion yuan, not comparable to the US group, but the stock price has increased from 14 yuan to 22 yuan in a year, and is currently around 18 yuan.
Among the 64 listed companies in the A-share appliance industry, apart from Midea Group, Qingdao Haier, Gree Electric has been promoted as 'receiving 100 billion clubs' in 2016, and achieved revenues of 108.302 billion yuan and 148.286 billion yuan in 2016-2017.
In fact, behind the success of the home appliance 'Gemini Star' into the list of the world's top 500, the transformation and development of the domestic appliance market has more clues to pay attention to.
For example, in sharp contrast with the A-share white goods 'imperial as the rainbow', the performance of black household appliances is flat.
In 2017, Sichuan Changhong achieved revenue of 77.632 billion yuan, a year-on-year increase of 15.57%. However, the net profit of homeless mothers was 356 million yuan, down 35.76% year-on-year.
Affected by the sluggish global TV market and the sharp rise in panel prices, Hisense’s net profit fell by 46.45% in 2017, to only 942 million yuan.
In terms of market performance, in recent year, Sichuan Changhong, Hisense Electric, Skyworth figures generally fell.
'The black electricity industry has always been a 'concept-led', converting a concept in 1-2 years, such as rear projection, liquid crystal, plasma, but did not really solve the user's pain points. 'Hong Shibin once told the 21st Century Economic Reporter.
Choice of intersection
On the afternoon of July 20, Liang Zhenpeng, a senior analyst in the home appliance industry, also pointed out that 'the Midea Group pays more attention to the integration of upstream and downstream industry chains, such as industrial robots and air-conditioner compressors, while Haier Group is doing in the field of Internet transformation such as smart homes and smart homes. More prominent. '
Unlike the beauty of the layout of the industrial Internet, Haier is different from smart homes, there are some domestic appliance faucets, or because of the choice of crossroads, missed the best opportunity to break the traditional manufacturing industry.
In the process, an embarrassing story has already happened.
A typical case is the dispute between Sharp and Hisense in the North American market.
This incident can be traced back to 2015. In 2015, due to the bleak sales in the North American market, Sharp decided to withdraw from the North American TV business, and authorized Sharp and the five-year use rights of North American trademarks such as 'Aquos' to Hisense. However, Foxconn After buying Sharp in the summer of 2016, he changed his strategy and hoped to get back the brand. He had started negotiations with Hisense, and ultimately failed.
In June 2017, Sharp sued Hisense in the California court to sell low-quality products to damage Sharp's reputation, requiring Hisense to stop using the brand and pay at least $100 million.
However, in February 2018, the Nikkei Chinese website reported that Sharp had revoked the lawsuit against Hisense North America trademark use rights.
Hisense Kelon's 2017 annual report shows that its operating income is 33.5 billion yuan, up 25.28% year-on-year; the net profit attributable to shareholders of listed companies is 2 billion yuan, up 83.64% year-on-year, except that it has recently hit a new low in the year.
Another listed company, Meiling Electric, has not escaped the fate of being forced to find buyers. In January 2006, Sichuan Changhong Chairman Zhao Yong entered the board of Meiling Electric, Changhong became the major shareholder of Meiling, and promised to help its business integration.
On July 3, 2018, Meiling Electric announced that it had officially changed its name from 'Hefei Meiling Co., Ltd.' to 'Changhong Meiling Co., Ltd.', or showed its determination to break the game.