Market recognition
Huawei will exceed Apple sales at the end of the year
At the launch of Huawei's nova 3, Huawei's consumer business CEO Yu Chengdong announced that as of July 18, Huawei's mobile phone shipments have reached 100 million units this year.
According to official data, Huawei's mobile phone sales in 2015 were 153 million units. In September last year, shipments exceeded 100 million. This year, this figure was reached in July, which is about 2 years earlier than last year. Month. This two-month period is also the confidence of Huawei to challenge 200 million mobile phone shipments this year.
Yu Chengdong said at the press conference that Huawei's mobile phone will hit 200 million shipments this year.
'We have seen the actual market situation in the first half of the year. In the Chinese market, although the overall market share has declined slightly, Huawei Plus is still improving. In the Chinese market, consumers still believe in Huawei's entire product brand. More consumers choose our products. At the same time, I also noticed a very important factor. On Huawei products, there are many users from Apple, more than the previous generations, which also means that our products get more The recognition of many high-end consumers, the experience we are constantly improving and upgrading, consumers are more and more recognized, there are many high-end users to migrate. 'He terminal of Huawei terminal mobile phone product line said.
As early as five years ago, Yu Chengdong shouted that Huawei's mobile phone sales will surpass Apple's Samsung in the future. At present, Huawei is getting closer and closer to achieving this goal.
Expanded increment
Domestic mobile phones grab overseas markets
For a long time, the vast overseas market has been dominated by giants such as Apple and Samsung. Samsung and Apple, which are collectively suppressed by domestic brands in the Chinese market, are still the world's two largest smartphone manufacturers. According to the latest authoritative market research company Counterpoint. Reported that in May the iPhone 8 became the world's best-selling smartphone, and the Samsung S9+ ranked second. However, in this list, the top ten models are domestically produced except for the flagship machines of Apple and Samsung. It can be seen that the rise of domestic brands.
In the past two years, domestic mobile phones have begun to compete with Samsung and Apple in overseas markets. In the Indian market, Xiaomi has become the champion of smartphone shipments in India since the third quarter of 2017. It has maintained three seasons and has more than 30%. market share.
In the Russian market, the news from the company's largest mobile phone dealer 'Svyaznoy', the Chinese brand of smart phones in the Russian market has grown significantly, including Huawei, Lenovo, Meizu, Xiaomi, ZTE, etc. From January to June this year, these Sales of branded mobile phones increased by 33%, and sales increased by 55%. In the first half of 2018, Russia sold more than 4.4 million Chinese smartphones.
Wang Yanhui, secretary-general of the Mobile Alliance, said in an interview that in terms of the domestic market environment, it is difficult for mobile phone manufacturers to achieve substantial growth in performance. The overseas market is an increasing source of future sales of domestic mobile phones.
Narrowing the gap
Domestic mobile phone or borrow 5G corner overtaking
Despite the rapid rise of domestic mobile phones, it is undeniable that no matter whether Huawei, vivo, OPPO or Xiaomi are not global brands, these brands are selling well in some places abroad.
Wang Yanhui said that compared with domestic mobile phone manufacturers, Samsung has its own processor, panel and memory chip; Apple has a complete and closed ecosystem, forming a strong competitive barrier. 'However, with the rise of many chip and panel suppliers The gap between domestic mobile phones and international first-tier manufacturers is getting smaller and smaller. '
In the eyes of the industry, domestic mobile phones have to play the 'curve overtaking' drama, or can take advantage of 5G opportunities.
Xiao Shanpeng, deputy director of the Institute of Wireless and Terminal Technology of China Mobile Research Institute, believes that in the current shrinking smartphone shipments, the smartphone industry hopes that 5G will bring a new wave of change, and create such a curve. .
Just in June of this year, the 3GPP 5G NR standard SA (independent networking) program was officially completed and released, and the first complete international 5G standard was officially released.
Xu Zhijun, chairman of Huawei's rotating company, has revealed that enterprises will launch 5G mobile phones in June 2019. In addition, mobile phone manufacturers including OPPO, vivo, etc. also indicated that they will launch the first batch of 5G smartphones in 2019.
In fact, with the advent of the 5G era, major mobile phone manufacturers, chip manufacturers, and communication operators are all concentrating on the commercialization of 5G networks, which will benefit a lot in the fields of Internet of Things and autopilot.