'At the end of July is the critical period of air-conditioning sales. Haier held the Smart Home Development Summit at this time to convey a key message of the home appliance industry. 'Li Fei, general manager of Haier Wisdom Family China, said that from the second half of last year to the first half of this year It is obvious that the sales of smart sets of home appliances are increasing day by day. Smart homes are no longer a concept, and the wisdom of smart homes has arrived.
Since AWE released the '4+7+N' full-scenario customized smart package in March this year, how has the smart home progressed?
On July 20th, the 2018 Smart Home Development Summit was held in Qingdao. At the meeting, Wang Wei, vice president of Haier Home Appliances Industry Group, gave the answer with a series of numbers. The total number of households was 5 million, and the sales volume of net equipment was 210 million. There are 28 million network devices, 130 million registered users, and 400 million yuan/day of big data interaction.
According to Haier, since the release of the '4+7+N' full-customized customized smart package, the sales of smart sets of home appliances have continued. Jiangsu Nantong Mr. Zhang has customized a complete set of smart home solutions for 300 flat new homes, orders The amount reached 850,000; Hubei Xiangyang Wang equipped a new set of smart family whole house solutions for the newly purchased villas, with an order amount of 590,000; Shandong Qingdao Xue Ms. purchased a full set of smart scene solutions including water for the whole house and the whole house air. The order amount has reached 300,000... Up to now, 100,000 yuan has become the norm in Shanghai, China.
3 major areas to enhance user experience Haier smart family detonation industry
'China's economic development has entered a new normal, but the disposable income of residents has shown a medium-to-high-speed growth trend.' Wang Wei believes that under the general trend of consumption upgrading, consumer subjects, consumption concepts, and consumption patterns are changing, and the home appliances are patchwork. The consumption pattern is shifting to one-stop shopping, and the product model for selling single items has gradually been upgraded to sell sets.
Vice President of Haier Home Appliance Industry Group
As for the reason why Haier's smart family took the lead in detonating, Wang Wei used three sections to interpret the exploration of smart families by Haier in the Internet of Things era:
First of all, when the industry is in the single product intelligence, Haier realizes one-stop wisdom package. Most of the industries are doing smart items. Consumers want to install a whole set of smart products for their homes. Haier's '4+7+N' full-customized customized smart package can meet the wisdom needs of users' family-wide underwear, food, entertainment and entertainment. The whole house solution is purchased at one stop. Haier Smart Family 5 million Ms. Li, a complete user, is the witness of the one-stop experience. 'Other owners of the community want to build a smart family. From understanding, experiencing the brand products to ordering, it takes at least half a month, and our home from the kitchen to the bathroom. A complete solution to the bedroom can be prepared in Haier, especially worry.
Secondly, when the industry sells standard products, Haier can be customized. At present, in the smart home field, most of the products are still sold. Haier wisdom family has changed this situation, all scenes in the four physical spaces of the smart family. And the 7-wide whole house solution can be customized according to the needs of users. Take the whole house air solution as an example, a complete air solution consisting of a self-cleaning air conditioner, a natural air conditioner, a kitchen air conditioner, a new fan, etc. Different air solutions can be tailored for the elderly and children's rooms in the home to ensure that any user can get a constant temperature, constant humidity, constant net, constant oxygen whole house air solution. In order to facilitate consumer choice, this meeting Haier also released the era elites, fashion upstarts, and small-funded families for the different consumer groups. The users can choose to purchase sets or free custom package according to their own needs.
Third, when the industry fights for price, Haier realizes an iterable and beautiful life solution. Haier believes that in the Internet of Things era, users do not simply need this product to purchase products, but also need a better life solution. Underneath, simply doing products can not meet the needs of users. Therefore, Haier is based on U+, allowing the network to be based on user habits, self-judgment, self-decision, self-service, providing a better experience, and more collaborative resources, to create a Ecosystem, providing users with complete solutions for food, clothing and entertainment.
Take Ms. Li’s smart kitchen as an example. The Xin kitchen refrigerator is no longer just a refrigerated food product. It can be connected to the intelligent network of ovens, range hoods and disinfection cabinets to provide intelligent services for users. It can also be used in smart kitchens. In the scenario, the user's family provides healthy food service, and the service will continue to self-learn in the cloud, and the service content is more and more accurate. In the cloud, Xin Kitchen refrigerator links more than 100 high-quality third-party resource providers in 7 categories. To create 100W+ graphic and video recipes, 500W+ entertainment and video resources and other ecological services, Ms. Li can use the smart screen to order the required ingredients, and the ingredients, suppliers, transportation processes, etc. can be monitored. You can also enjoy the wonderful game and various video and audio during cooking, and adjust the boring kitchen time.
It can be seen that Haier's smart home has gone beyond the traditional functional solutions of household appliances, but the smart home built through a new ecosystem has continued to meet the new demands of the Internet of Things era.
The five major support behind Haier’s smart family’s big single
'Haier's smart family is constantly on the list. Basically, it is because it solves the pseudo-intelligence existing in the industry, it is not complete, it is difficult to land and the time-consuming, laborious, and painstaking problems in the process of household appliance consumption.' Liu Fei said that Haier Appliances The products have formed the advantages of independent service, interconnection, free customization of the scene, the most complete electrical combination, complete solution, full coverage of sales network, and solved the popularization of smart home appliances in product design, product purchase, after-sales service, etc. The user's pain point paved the way for the market's detonation.
General Manager of Haier Wisdom Family China
Specifically, Haier's scenario solution, system solution, and complete set of experience experience have formed a complete set of experience advantages; model experience, professional customization, whole house system design has formed a complete set of design capabilities; the whole house plan and system plan form a complete package Professional team, professional tools, professional training, professional programs, professional contracts form a complete set of sales capabilities; complete service project manager, complete service network, visual installation monitoring system, the entire set of exquisite installation standards form a complete set of service capabilities.
For a long time, although the smart home is hot, but the market is generally bleak except for the sales of smart speaker products, Haier Smart Home actively practices the construction of eco-brands, and enters 5 million households in a complete set from the electrical appliance to the network to the ecological experience iteration. It not only forms a clear distinction with the industry, but also confirms the user experience competitiveness of Haier '4+7+N' full scene customized smart package.
According to Liu Fei, in order to promote the accelerated development of Haier's smart family, Haier will also provide five major market support for its partners. Product support, 2100+ smart single products, 3 sets of complete sets of home appliance customization solutions, 7 professional system solutions, 200 + IoT scenario solution, providing a scalable product package solution; building store support, through online and offline, home appliances and building materials, specialty stores, KA and other channels to form different channels to display sales solutions; operational support, for online Under, home appliances and building materials, specialty stores, KA and other channels provide the best operating mode for different customers; marketing support, through the strong media resources, marketing activities, user resources, ecological resources to provide the most effective marketing program; training support, through the giant business , Haier learning, marketing college, smart cloud shop and other VR experience training, live training, on-site training, multimedia training, etc., provide the best training support.