Smart manufacturing pioneers gather, China's home appliance industry upgrade has rules to follow

On July 20, 2018, under the guidance of the China Household Electrical Appliances Association, the "Finding China's Home Appliance Industry Smart Manufacturing Pioneer" large-scale theme event sponsored by "Electric Appliances" magazine held a summit forum and awards with the theme of 'Intelligence and New Era'. The ceremony was staged. At the meeting, Haier, Bosi Home Appliances, Linne, AO Smith, Whirlpool, Oaks, Fangtai, Boss and other home appliance manufacturers, Huayi, Huangshi Dongbei and other upstream parts companies, with industry and information technology Ministry, the relevant leaders of the China Household Electrical Appliances Association, talked about the manufacturing upgrade of China's home appliance industry.

From big to strong, looking for the road to manufacturing upgrade

Manufacturing is an important pillar of the national economy and is the 'national heavy weapon'. In the past 40 years of reform and opening up, China has grown into a powerful world manufacturing powerhouse, but at the same time it faces enormous challenges in the profound changes in the global manufacturing development pattern. Representatives of manufacturing, the home appliance industry is also in a critical period of development from 'big to strong'. Wang Minyan, deputy inspector of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, pointed out in his speech: 'In the current new era, in accordance with the requirements of the party’s 19th National Congress, to improve supply The quality of the system is the goal, to create a number of well-known brands, high value-added, high-quality home appliances, and practically implement Xi Jinping's new era of socialism with Chinese characteristics into the practical work of improving the competitiveness of the home appliance industry, and promote the high quality of the home appliance industry. Development is the situation and task facing the home appliance industry. We must be soberly aware that the demand for home appliances by Chinese consumers has gradually changed from satisfying basic use needs to individualization, diversification, intelligence and high-end. '

In order to grasp the initiative in the new competitive landscape, manufacturing upgrade has become the common choice of Chinese household electrical appliance enterprises. According to the organizer, since the launch of the 'Looking for the smart manufacturing pioneer of China's home appliance industry' in 2017, the "Electrical" magazine interview team In-depth visits to more than ten home appliances and upstream parts manufacturing enterprises, all of which have upgraded manufacturing upgrades to the strategic level of enterprise development. In fact, they are only the epitome of China's home appliance industry to promote manufacturing upgrades. China Household Electrical Appliances Association Jiang Feng, chairman of the board of directors, believes that the comprehensive upgrade of the manufacturing system in China's home appliance industry is inevitable and necessary. She believes that the changes in the international industrial environment, the increase in the cost of China's production factors, the emergence of the upgrading trend of China's household appliance market, the Internet, The production methods, business models and industrial chain changes triggered by emerging technologies such as data require a comprehensive transformation of the home appliance manufacturing system.

Speech by Wang Minyan, Deputy Inspector of the Consumer Products Industry Department of the Ministry of Industry and Information Technology

Actively explore, from 'manufacturing' to 'intelligence'

Undoubtedly, manufacturing upgrades will enhance the long-term pressure resistance of China's home appliance industry. Among them, smart manufacturing is one of the main directions for upgrading China's home appliance industry. After 40 years of development, China's home appliance industry is manufacturing scale, manufacturing capacity, and standardization. Levels, user resources and other aspects have accumulated a solid foundation, and already have the conditions to promote smart manufacturing. Today, China's home appliance industry has embarked on the road of upgrading from 'manufacturing' to 'intelligence'. Jiang Feng commented: ' Intelligent manufacturing brings not only the improvement of automation level to China's home appliance industry, but also the deep integration of informationization and industrialization, which creates the overall manufacturing level of the entire industry and the overall improvement of manufacturing efficiency. Promoting the transformation of the home appliance industry into intelligent manufacturing, shaping The competitive advantage of Chinese home appliances has important significance.

Speech by Jiang Feng, Chairman of China Household Electrical Appliances Association

'Looking for smart manufacturing pioneers in China's home appliance industry' The large-scale theme event aims to find typical cases in the process of home appliance manufacturing upgrade through visits to manufacturing companies, summarize and refine successful experiences, and explore feasible roads for China's manufacturing upgrades with enterprises and experts. According to Chen Li, editor-in-chief of "Electric Appliances" magazine, this event is a continuation of the "Large-looking theme of the Chinese home appliance industry craftsmanship" sponsored by "Electric Appliances" magazine. The theme is from 'artisan spirit' to 'smart manufacturing'. 'The change is based on the magazine as a professional media in the home appliance industry, and observes the development of the whole industry. 'We learned through in-depth interviews that the home appliance industry manufacturing upgrade is healthy, positive, and pragmatic, and has achieved phased results. Some of the outstanding companies have made extraordinary achievements. We hope that through this large-scale theme event and summit forum, more companies can learn from their experience and make the road of future manufacturing upgrades more flat and more accurate. she says.

Chinese local enterprises are actively exploring a new model of 'intellectual creation' with Chinese characteristics and adapting to their own development. As a leading enterprise in China's household appliance industry, Haier has expanded from two industries, connected factories to intelligent manufacturing, industrial Internet, through continuous practice and upgrading. Exploring the Chinese model of intelligent manufacturing. Chen Lucheng, vice president of Haier Home Appliances Industry Group, introduced the phased achievements of Haier's intelligent manufacturing transformation and upgrading. He believes that the industrial Internet era is a rare opportunity for manufacturing, if you can seize this Opportunity to change lanes, China will achieve global leadership. 'Haier built the COSMOPlat platform, which is an industrial Internet platform with China's independent intellectual property rights, the world's first to introduce users' full process participation experience. COSMOPlat can achieve large-scale manufacturing The transformation of mass customization, reshaping the industrial value chain and ecological chain, enabling enterprises, users, resource parties, etc., to build a new manufacturing ecosystem that creates a win-win situation. 'Chen Lucheng said.

Foreign-funded enterprises are also accelerating the pace of 'intelligence' landing in China. Bosch (Chuzhou) Home Appliance Industry Park Dishwasher Factory, Linne Shanghai Fengxian Factory, AO Smith Environmental Appliance Global Research Base, Whirlpool Hefei Smart Factory, No Smart Manufacturing Excellent example. With the acceleration of industrial upgrading, the unique concept of 'intellectual creation' is taking root in China's home appliance manufacturing industry. 'For Industry 4.0, Bosch proposed a dual strategy. On the one hand, practicing Industry 4.0 in China, becoming the leading Practitioner; at the same time actively promoted experience in China, becoming a superior supplier of Industry 4.0. 'Xiao Xiaoxia, Project Director of Bosch Internet Industry Ecosystem 4.0, said, 'Now the focus of Chinese manufacturing companies on smart manufacturing has been a few years ago. Different. More and more manufacturing companies realize that Industry 4.0 is the free flow of information, or the free flow of numbers, which is the real smart manufacturing.

It is not difficult to see that smart manufacturing has become a new kinetic energy to promote the upgrading of China's home appliance industry. At the meeting, the 'Smart Pioneer' award was officially announced, Haier Digital Technology Co., Ltd., Bo Xi Home Appliances China, Shanghai Linne Co., Ltd., Ao Smith ( China) Water Heater Co., Ltd., Whirlpool (China) Co., Ltd., Aux Air Conditioning Co., Ltd., Ningbo Fangtai Kitchenware Co., Ltd., Hangzhou Boss Electric Co., Ltd., Huayi Compressor Co., Ltd., Huangshi Dongbei Electric Co., Ltd., 10 Home business outstanding in the field of smart manufacturing.

A total of words to upgrade, gather 'zhi' home appliance manufacturing future

With the deepening of supply-side reform, the continuous advancement of consumption upgrades, and the accelerated iteration of related technologies, intelligent manufacturing has become a 'proposition' in the face of practitioners in the home appliance industry. This summit forum has built a platform for deep exchanges for China's home appliance industry. It can not only harvest the thinking collisions of Chinese and foreign home appliance companies, but also gain a deeper view of the views of upstream and downstream enterprises.

China, Germany, the United States, and Japan's four major manufacturing powerhouses have gathered together, bringing a broader perspective to this discussion on smart manufacturing. Senior Vice President of AO Smith Group and President of (China) Investment Co., Ltd. Ding Wei said that the concept of intelligent manufacturing is very abstract and abstract, but it is indispensable to improve efficiency, reduce costs, and improve customer value and user experience with borderless innovation.

As a representative of German companies, Bosi Home Appliances is actively promoting the development of Industry 4.0 in China. Jia Bin, Vice President of Refrigeration Division of Bosi Household Appliances Investment (China) Co., Ltd. said: 'In the intelligent upgrade of manufacturing industry, our strategy and process It can be expressed as '2 goals, 5 priorities, 3 major steps'. Currently, we are in the second phase from point to line, we will use digital to connect the points and standardize the value stream. Lay the foundation. '

According to Ai Xiaoming, President of Whirlpool (China) Co., Ltd., Whirlpool plans to promote smart factory upgrades at 2020 in three major manufacturing bases around the world. Hefei is one of them. He emphasized that smart manufacturing is inseparable from talents, and traditional manufacturing enterprises must be manufactured through smart manufacturing. Train a group of intelligent factories to manufacture the underlying automation and informational talents.

Lin's manufacturing upgrades are mainly reflected in two aspects. Chen Guangjie, deputy general manager of Shanghai Linnei Co., Ltd. said that the automation, machining, digital basic production system, and intelligent manufacturing upgrades that Shanghai Lin is currently doing are the only way to do it. Basic work; the second aspect is to make the value chain Internet, form a deep integration of automation and information.

At the same time, Fang Taihe, the two key enterprises in the Chinese kitchen appliance industry, and the upstream suppliers of Huangshi Dongbei and Huayi also shared their experience and planning in the field of manufacturing upgrades. Xia Zhiming, Vice President of Hangzhou Boss Electric Co., Ltd. As one of the leaders in the kitchen appliance industry, Boss Electric has the responsibility and obligation to promote the industry's transformation and manufacturing upgrades. Now it has become the intelligent manufacturing demonstration base of the Ministry of Industry and Information Technology. Zhang Tao, Director of Manufacturing Technology of Ningbo Fangtai Kitchenware Co., Ltd. introduced Fang Tai. 1+5+N intelligent manufacturing, providing consumers with satisfactory products through intelligent manufacturing. Fang Zeyun, general manager of Huangshi Dongbei Electric Co., Ltd. said that through intelligent manufacturing, Dongbei has already achieved good returns in the market, the future. Will continue to lead the service through intelligent guidance. Huang Dongping, deputy chief engineer of Huayi Compressor Co., Ltd. said that Huayi has invested more than 1 billion yuan in smart manufacturing in the past five years. Huayi hopes to seek manufacturing for China. Quality, the contribution of Chinese products to Chinese brands, contributes a force.

Wang Lei, vice chairman of the China Household Electrical Appliances Association, concluded: 'Chinese home appliance companies have carried out many useful explorations in the field of intelligent manufacturing. I hope that Chinese home appliance companies will continue to surpass themselves in the process of manufacturing upgrades, and realize information upgrading, green. upgrade.

It is worth noting that the holding of this summit forum is a phased summary of the large-scale theme activity of 'Looking for the smart manufacturing pioneer of China's home appliance industry'. In the future, "Electrical" magazine will continue to look for more typical cases of intelligent manufacturing. Continued successful export and export experience for China's home appliance industry.

2016 GoodChinaBrand | ICP: 12011751 | China Exports