From the Shanghai Kitchen and Bath Show in June to the Guangzhou Building Materials Exhibition in July, two large-scale exhibitions in just one month have become the stage for all major integrated stove companies to fully demonstrate their own style. Among them, with the signing effort The star effect of the superstar Donnie Yen endorsement, and the strong appearance of a series of new products such as 'Steamed Rubik' B7Z, ET Star Sky, and the low-key kitchen hall became one of the most watched brands in these two exhibitions.

At the exhibition site, the continuous flow of visitors also made Gao Yongsheng, the chairman and general manager of the kitchen hall, busy. Even if it was close to the museum, Gao Yongsheng was still busy with customer communication. 'I mainly accept some old customers, listen. They have some opinions on the kitchen hall. In particular, there are some old customers who have cooperated with us for many years. They have given a high evaluation after watching our new products, which makes me feel excited. ' Gao Yongsheng said .

Gao Yongsheng, Chairman and General Manager of Kitchen Hall

Since the establishment of the kitchen hall in 2008, the development has been just the tenth year. In this decade, this national high-tech enterprise with integrated stoves as its main business is moving towards a new stage of development. Now, facing With the continuous expansion of scale and the increasingly competitive market situation of integrated stoves, Gao Yongsheng decided to change the style of low-key and stable in the past, and lead the kitchen to accelerate the pace of development and speed up.

Ten years of entrepreneurial history, firmly optimistic about the future development of integrated stove

Looking back on the entrepreneurial journey of the decade, Gao Yongsheng felt a lot. He told Aiken's power grid: 'Frankly, the early development of the kitchen hall missed some opportunities, but compared with the peers, we have a solid foundation and strong core technology. Ability, in terms of corporate strength, product positioning and other aspects have their own advantages and characteristics, so we must now brave the sword, fully demonstrate our competitiveness.

In fact, from the beginning of the work in the government agencies to the later integration with the integrated stove, and the establishment of the kitchen brand, ten years of history, Gao Yongsheng not only completed the change from civil servants to entrepreneurs, but also in the business sea Further deepened the understanding of the integrated kitchen stove.

Kitchen ET ET star space integrated stove

'Integrated stove is a kitchen appliance that is more suitable for Chinese family kitchen'. This is my first reaction after understanding the concept of integrated stove. It is also an important reason why I dare to go to sea to do business! Years of development prove that the integrated stove not only has super high The soot absorption rate, the integrity of the product, the variability of the cabinet can meet the different needs of users in terms of function, aesthetics and emotions. Therefore, I think there is at least a decade of development space for the integrated stove. ' Gao Yongsheng further said.

Signing Donnie Yen to endorse, speed up brand development

Thanks to the 50-year technology deposit formed by the Yongsheng generator founded by Gao Yongsheng's father Gao Shuzhen, the kitchen hall has a unique technological advantage compared to other integrated stove brands. Gao Yongsheng said: 'The motor is one of the most core components. It is the heart of the integrated stove. In this respect, we have more in-depth research, and it is a technical strength that is uncompromising.

To this end, Kitchen Court announced in April this year that it signed a contract with Kung Fu superstar Donnie Yen as the brand image spokesperson. Gao Yongsheng believes that although the integrated stove industry signing celebrity endorsement is common, but for the current kitchen, it is not an accelerated development. The opportunity is good. He said: 'On the one hand, you can use the popularity and influence of the spokesperson to quickly expand the network channels and enhance brand awareness. On the other hand, you still want to use the image of 'International Kung Fu Superstar' for so many years. Further enlarge the focus of the kitchen, focusing on the technology, is the brand positioning of the integrated stove technology strength.

It is understood that at present, the video about the Donnie Yen plane and the TVC advertisement have been filmed, and then the staged promotion and implementation work will be carried out around the spokesperson. First, a large amount of accurate placement will be made in the existing stores and areas of the kitchen hall. Secondly, it is based on the brand image of the kitchen hall, and further strengthens the brand awareness of the integrated stove strength.

Prepare for the future, comprehensively enhance the comprehensive competitiveness of enterprises

It should be said that the signing of Donnie Yen marks that the kitchen hall has stepped out of a solid step of brand acceleration. But behind this, Gao Yongsheng has already carried out a systematic upgrade within the enterprise.

Since the second half of last year, the kitchen hall has hired a professional production management organization to conduct a comprehensive medical examination. We have upgraded in technology, production, quality, quality and marketing, and have high salaries. Introduced a group of professional talents. For example, in product research and development, the company will give the relevant responsible person full autonomy and great support, let him expand the team, and finally provide a systematic solution. 'Gao Yongsheng further Introduced to Aiken Power Grid.

厨壹堂 '蒸蒸方' B7Z steamer integrated stove

In Gao Yongsheng's view, after a year of active adjustment and promotion, the internal system of the company has been thoroughly straightened out, and it is indeed time for the results to be achieved. He confidently said: 'Despite the environmental needs in the first half of the year The impact of the market is slowing down, but the fighting spirit in the kitchen is slow. In the second half of the year, with the brand promotion of the international superstar Donnie Yen, B7Z 'steamed Rubik', sink wash We have a large-scale sample sales of new products such as bowls, coupled with the systemization of terminal stores, the gradual introduction of active assistance activities, and the arrival of more than 200 new franchisees. We are full of confidence in the development of the second half of the year.

Finally, when talking about the future development, Gao Yongsheng is more full of fighting spirit. He admits that the integrated stove industry is still in the brand incubation period, and the kitchen hall has the opportunity to take advantage of the trend and become the first-line brand in the industry! Now we have to do We will strengthen our own goals, do our best to improve our products, and support our channels to accelerate the development of the kitchen brand. In the future, as the company develops to a certain stage, we will also consider landing in the capital market and seeking greater development of. '