After years of barbaric growth, the venting effect of new energy vehicles is still unabated, and a large number of cross-border capitals are pouring in. The new car companies that follow are also dazzling. Under the gulf, new car companies have emerged. At the same time, it has injected a lot of fresh blood into the industry, and it has been labeled as 'unreliable' because of PPT's car-making, delivery of difficult products, etc. Recently, Bob Motors, which has always been low-key, has held media communication. Yes, Bo Xia Automobile Chairman and CEO Huang Ximing first faced the media, and made an in-depth analysis of the development of Bo County's own car and the overall situation faced by the new car power.
Before the start of the communication meeting, the reporter could only search for some information related to the Bo County car on the Internet. The public information shows: Bo County Automobile was established at the end of 2016, and the legal representative Huang Ximing stayed in Ford and other cars after graduating from the United States in his early years. The company has worked for more than ten years. In 2007, Huang Ximing successively founded American Advanced Vehicle Technology Co., Ltd. and Shanghai Sizhi Automotive Engineering Technology Co., Ltd., and carried out for well-known automakers such as Ford, General Motors, FAW, SAIC, GAC, Geely, and Changan. NVH performance adjustment, stable performance adjustment, chassis design, etc. After the establishment of Bo County, two quite striking events occurred. One is to invest 10 billion yuan to build a vehicle manufacturing base in Pukou, Nanjing; It signed a foundry agreement with FAW Jilin to produce the first Class B pure electric SUV with a driving range of 500 kilometers.
In addition, the information on Bo County on the Internet can be said to be very few. Huang Ximing told reporters that Bo County has been very low-key since its inception, that is, it is afraid of creating an illusion of bluffing. He believes that the company that makes a real car , always put things in front, let propaganda go behind.
The media communication meeting was mainly to hope that the outside world would have a relatively stereoscopic understanding of Bo County. Huang Ximing introduced that the reason for choosing to re-start the business during the maturity of the business is because it is very optimistic about the development prospects of new energy vehicles. Before that, he has been thinking about the time node of replacing the traditional fuel vehicle with a new energy vehicle. He believes that this node should be a turning point in cost performance. As product maturity increases and stabilizes, and the cost of materials such as batteries decreases, it is expected to be 2020. During the period of 2025, the price/performance ratio of new energy vehicles will increase significantly. For this reason, he chose to start building cars around 2014.
While he was determined to build Bo County's new energy, it coincided with the adjustment of Changan Automobile's Shanghai R&D Center. Huang Ximing directly took the team with more than 100 people and very practical experience. In fact, the R&D team is also Bo County. A highlight of the car. It is reported that Bo County has integrated about 700 people in product development, production and management teams, of which R&D personnel accounted for 65%, and overseas experts accounted for more than 80 people, accounting for 21%. Among its core members, there are also a number of 'National Thousand Talents' experts, which can be described as a real 'technical faction'. On this basis, Bo County has set up R&D centers in Nanjing, Shanghai, Beijing, Detroit and Munich.
Huang Ximing told reporters that some of the new car manufacturers are currently in trouble in mass production, mainly because the understanding of the body materials is not deep enough, and the ability to control the process is insufficient. 'Generally, the car is not lost in funds. On the top, but on the product. ' Huang Ximing revealed that the product is the ultimate, is the biggest difference between Bo County and other new car companies. In the interview process, Huang Ximing repeatedly mentioned the performance and safety of the battery. In his view, it is very dangerous for new car companies to focus on the new technologies of the Internet and autonomous driving, ignoring the reliability and safety of batteries.
Based on this, Bojun Auto has made great efforts in product development. It is reported that Bo County has planned three platforms, A, B and C. Among them, A and B platforms are cooperative production methods, of which B platform has been confirmed. FAW is a joint venture, while the C platform is produced by a self-built factory in Bo County. According to the plan, Bo County's first product will be officially unveiled during the 2019 Shanghai Auto Show and will be mass-produced by the end of the year.
For such a rapid mass production plan, some media have raised doubts before, and said that from the B-class car to the market, I am afraid that there will be tremendous pressure. In this regard, Huang Ximing believes that the reason for starting from the B-class car is based on the previous period. A large number of market research judgments. 'The car itself is an industry that cannot escape competition. In any market segment, it is impossible to escape from competition. ' Huang Ximing told reporters that good products should be fearless. As for the progress and rhythm of mass production, he said that with the gradual landing of new models, Bo County will spread more information to the outside world in a timely manner.