After receiving investment at the end of last year, this year, the concept of entering a new period of development has shown a very strong momentum of development.
Data show that the first half of this year, the concept of car sales reached 30,500 vehicles, sales growth of more than 400%.
The rapid growth of sales is clearly related to the Pao Neng, but deeper reasons, or the concept of the car's most fundamental development concept-the pursuit of excellence in quality. At the product level, the concept of excellence, including the European E-ncap collision Test five-star and many other awards.
In the manufacturing sector, the concept of exquisite, quality control through the entire three processes, in the consumer can see and invisible places are according to the most stringent quality standards for testing. High-quality products for the concept of the consumer market has accumulated a reputation, which is why the treasure can be endowed, the concept of the first half of the sales ' soaring ' the root cause. In fact, the treasure can be brought about by the concept, far more than sales growth, but in product planning, sales channels, research and development system and other aspects of all-round upgrading.
In this context, what surprises will the car bring to the Chinese car market?High quality-driven sales growth In the first half of this year, the turnaround was a beautiful game.
In China's passenger car market growth slowed sharply in the background, still achieve three-digit sales growth. On the surface, to achieve this achievement, the Pao Neng is the most direct reason, but if the concept of internal excellent quality to do support, the first half of this explosive growth is bound to be difficult to achieve.
In fact, this is also the treasure can be the original investment view of the important reasons. It is understood that the concept of quality from the initial design link, has been extended to the final product delivery link.
As the forerunner of Chinese brand high-end, has always been, always adhere to the positive development, at the product design level to fully consider quality issues, repeated and full design verification, for the next product high-quality mass production lay a solid foundation. In the most important production links, the concept of quality control is permeated into every small link. In the welding workshop, the concept of Kuka and ABB robot repeat positioning accuracy can be less than 0.35mm, effectively ensure that the welding point and the position of the coating is stable; in painting workshop, the first use of the world's Advanced J-flex rotary impregnation system, can achieve the body free flip 360 °, paint 100%
No bubbles, corrosion resistance, uniformity of film thickness and high internal cavity coverage effect; In the final assembly shop, quality control is played to the extreme, the workshop has 17 site inspection, 9 quality door detection, to ensure that each car thousands of parts can be accurately installed in place. It is in such a strict quality control system, to view the final entry of the automotive market product quality can be recognized by the industry and consumers.
In the third party research, the concept of the product new car quality and 3-5 years of reliability is even better than joint ventures or even luxury brands.
High quality development in the future In the automotive industry, to achieve short-term sales of rapid growth is not too difficult, how to keep this state is the car companies are constantly exploring the problem.
For the treasure energy and the view, 400% sales growth is not the ultimate goal, whether this growth is high quality, whether the future is sustainable is its concern. From the first half of the action, to enter the new stage of development of the view, although walking quickly, but the pace is steady. In maintaining the original quality advantage on the basis of the view to further upgrade the sales system.
On June 14, the dealer conference held, the concept of a one-time new signing 51 dealers, so that its dealers to open up rapid progress.
On this basis, the concept of further expansion of the new car sales model, with the linkage cloud car rental, Yi Xin Group, large search vehicles, melon seeds and other enterprises to reach strategic cooperation, and actively in the new retail channels and ways to explore. Stand now and look to the future.
In addition to the current state of development adjustment, the outlook for the future development of the same long-term planning. It is understood that the first electric car will be put into production this year, realize the breakthrough of the concept of new energy vehicles, and in 2019, the concept will form a ' three-oil three-power ' product lineup. In the area of smart networking, a strategic partnership has been reached with the Zebra network, with the first vehicle to be delivered to consumers in the second half of 2018.
In the future, the two sides will also be in the field of intelligent interconnection deep cooperation, to obtain more fruitful results.