On July 20, 2018, Shanghai Yanying Studios Da Rong City Store welcomed the third Dolby Cinema in Shanghai. Dolby Cinema combines Dolby Vision HDR and Dolby Atmos ( Dolby Atmos) immersive audio, bringing high-quality cinema viewing experience to moviegoers, combining beautiful imagery and sound technology with meticulously detailed design, making every viewing a fascinating experience Fan's movie feast.
As a high-quality cinema viewing experience, Dolby Cinema is inspired by the vision of film creators – using Dolby's full narrative capabilities in the field of video and sound production to change the way movies are made. Combining best-in-class images, sound and Acoustic ability, the film is vividly presented in the cinema in the most pure way.
The Dolby Vision Laser Projection System is an experience only available at Dolby Cinema. It offers state-of-the-art optical and image processing capabilities, HDR high dynamic range, and an ultra-high contrast ratio of 1 million:1, which is 500 times that of an ordinary theater. , far surpassing any other imaging technology on the market today, the picture will show high brightness, while also showing deeper dark parts, bringing rich shades and details. Dolby Vision Laser Projection System uses 6P dual-machine laser The projector delivers ultra-high brightness, and the peak brightness can be comparable to 2D's industry standard projection brightness (14FL) when displaying 3D movies. Dolby Cinema's unique Dolby Vision laser projection system delivers a wide color gamut close to Rec.2020 Performance, far beyond the P3 gamut range of DCI standard projectors, can present more colors that have never appeared in theaters before.
Dolby Cinema also includes the popular Dolby Atmos immersive audio system. Dolby Atmoso breaks through the limitations of traditional channels, introduces the concept of sound objects, and adds top speakers to allow sound to be found throughout the theater Natural flow, even above the top of the head, brings incredible richness and layering, allowing the audience to deeper into the movie story.
In addition to the leading audiovisual experience, every detail of Dolby Cinema is carefully designed to give the viewing experience a distinctive sense of envelopment and shock. The audience will first enter the dynamic audiovisual corridor through the iconic entrance. This is Dolby. The important features of the theater, coupled with the dynamic audiovisual corridor video specially customized by the film company for the film, let the audience enter the movie theater at the moment, as if they are engaged in the film's time and space tunnel, ready to enter the world of the movie.
After entering the Dolby Theater, the audience can see the specially designed 'Cyprinium Wall' that can effectively absorb light and echo, with the guiding lights on both sides downwards. Each detail is designed to make the audience as undisturbed as possible. The audience is not in the movies. The audience can't see the speakers around the screen, around the theater. The speakers of Dolby Cinema are subtly hidden. This is because Dolby scientists have discovered that when the audience When you don't know the speaker position, you can get a more immersive listening experience. In addition, for a specially designed curved screen, no matter which position you are seated in the embracing seat area, you can have the best viewing line. .
It is worth mentioning that Dolby Cinema has won the 2015 Red Dot Award for its outstanding product design. In this exclusive customized interference-free viewing space, the audience is fully committed to the film. Feel the unprecedented shocking audiovisual experience.
On the day of the opening of Dolby Cinema in Shanghai's Yingying Studios, the fans first enjoyed Dolby Cinema's Dolby Vision and Dolby Atmos's action blockbuster "The Sky Rescue" by Dolby Johnson. 》, Dolby Vision brings rich shades of detail to the “Motor Rescue”, amazing brightness and beautiful colors, for the audience to truly present every detail of the world’s tallest skyscraper 'Pearl Tower' in the film; Dolby's panoramic sound is full of shocking sound effects. The audience and the 'Jushi Shensen' launched an unprecedented limit rescue at an altitude of kilometer.
Previously, Wanda Cinema's high-end studio brand, Shanghai Yingying Studios, officially debuted in the North Shanghai business district on June 29. Hoyts Cinema is Australia's second largest cinema, with 40 in Australia. , 10 New Zealand Cinemas in New Zealand. As the high-end studio brand acquired by Wanda Films in 2015, Shanghai Yingying Studios is the first Hoyts in Shanghai and the third domestic studio project.
Shanghai Da Rong Cheng Ying Ying Ying Cheng is located on the 3-4th floor of Da Rong City, Jing'an District, with a total area of 6,500 square meters. It has 12 cinemas and about 1,800 seats. Nowadays, the design and service of the cinema has become a difference. An important factor in the competition. In the creation of the software environment, Shanghai Yingying Studios will move the old Shanghai into the cinema. With the ulterior motive to combine the old Shanghai style with the film elements of Hollywood in the 40s and 50s, it is bound to become the new network red card in Shanghai. .
At present, 36 Dolby Cinemas have opened in China, including 23 cities including Beijing, Shanghai, Nanjing, Dalian, Chengdu, Chongqing, Wuhan, Xiamen, Changsha and Dongguan. More Dolby Cinemas will be opened in the near future. There are more than 160 Dolby Cinemas that have opened and are in the program.
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