Galanz's Forty Years | Impressing Consumers with Ultimate Ingenuity

For 40 years, China's home appliance industry has experienced too much ups and downs. However, Galanz has grown from a small workshop on the desert beach to a world-famous Chinese-made business card, from the microwave oven world singles champion to the comprehensive leading white electric group. The road of industry is getting farther and farther.

For 40 years, why does Galanz maintain its steady progress? 'Work hard, let customers touch', 'Man is the first capital of Galanz', 'great, is creating', 'from excellent to excellent'... Entering the headquarters of Galanz Shunde, eye-catching There is an answer in the huge slogan of the location.

Touching customers, taking the first step in microwave ovens

Back in 1993, the Galanz microwave oven production line was officially put into production. At that time, the popularity and market channels of the home appliance circle were basically zero. It is easy to open the situation. With the first batch of microwave ovens, Galanz came to the Shanghai market, which is the best at accepting new things.

However, even the most popular Shanghainese people have almost zero awareness of microwave ovens. The Galanz business team took a microwave oven and visited one shopping mall after another, finally winning a place in a department store in Shanghai, but the mall gave it. The trial time limit is only three days. At the beginning, the person in charge took the chicken station counter and demonstrated the microwave oven while introducing the knowledge of the microwave oven. Other members recruited customers.

However, there are many people in the mall, but there are very few people to buy. On the last day, the person in charge took the rice and water, and launched an offensive against the customer psychology at that time, focusing on the characteristics of using a microwave oven to save money more than gas. After the explanation, finally a female customer expressed her willingness to buy a home to try. The person in charge immediately called the taxi and sent the customer and the microwave to the home. The practical products and sincere service touched the customer.

At that time, Galanz microwave ovens sold 10,000 units in the Chinese market, with a market share of 10%.

Persevering innovation Core components replace imported products

In 2000, Xiong Zhikang came to work in the component workshop of Galanz Group in Guangdong. Initially, he was an ordinary craft technician who solved some simple technical problems in the workshop every day. As early as 1999, Galanz was the world champion of microwave oven production, however The production of components of this product, assembly and packaging... is still achieved by manual.

'In that year, although I was only a craft technician, I was thinking about how to improve the quality and efficiency of the company's products through the improvement of the equipment technology every day. 'The original production line of Galanz was mainly introduced from abroad, and some disadvantages were exposed during the use. For example, some parts have long procurement cycles and high costs, which hinder the company's efficiency and increase production capacity.

In 2005, Xiong Zhikang, who became the director of the component assembly workshop, led the team to start researching the upgrading of equipment components, starting from the beginning of replication, and then to the independent independent equipment development automation equipment. Dare to smash the bones, dare to risk the beach, after and The R&D team repeatedly experimented and attacked, and the Galanz production line was born.

After many efforts, the entire workshop under the leadership of Xiong Zhikang, the one-time pass rate of components rose from 95% to more than 99.5%, the efficiency increased by more than 15% for many years, the cost also decreased by more than 50% compared with imports, quality and efficiency achieved Comprehensively surpass and replace imported products.

The ultimate ingenuity 'roast chicken madman' is the world's first

Who would have thought that Huang Xingmin, the leader of the Galanz Galanz microwave oven cooking test group, baked more than 6,000 chickens in two years in order to test the barbecue performance of the microwave oven, and was laughed by his colleagues as 'roast chicken madman'.

In the test of Galanz i series double frequency conversion (light wave frequency conversion + microwave frequency conversion) microwave oven, chicken wings, chicken legs, chicken breast, different parts of the heating requirements. According to the national standards, after heating, different parts of the chicken have color cards Compared with the taste, there is no relevant standard. Galanz also selected a jury of 20 people from different regions to judge the taste.

In fact, for every Galanz microwave oven that is ready to go on the market, engineers must use at least 15 staple foods for cooking tests.

After several years of hard work by the R&D team, Galanz has finally mastered the dual-frequency core technology of 'microwave + light wave'. National laboratory test data shows that Galanz i double-conversion microwave oven can increase heating efficiency by 50%, saving up to 30 times. %. In 2014, Galanz i double-conversion microwave oven was unveiled at the IF exhibition in Germany. It stood out among more than 4,600 products in 55 countries around the world. As the world's first light microwave microwave double-conversion microwave oven, it won the 'Design Oscar' with unique design and craftsmanship. IF Industrial Design Award.

In order to promote the cooking method of microwave ovens and to facilitate consumers, Huang Xingmin, as a professional cooking engineer, participated in the preparation of the microwave cooking teaching book "Food is still cooked in microwave cooking". He was thoroughly tested in the laboratory, tasting, making full use of microwave oven stewing, baking. On the basis of cooking functions such as cooking, steaming, frying, etc., complete 108 seasonal seasons and cover a wide range of seasonal microwave gourmet cooking recipes and methods.

In fact, whether it is Xiong Zhikang or Huang Xingmin, Galanz has been adhering to the manufacturing industry for decades, and is committed to bringing more impressions to customers' good lives. In the face of the escalating consumer market, Galanz is always customer-centric. Through a time of innovation and one by one, we continue to impress consumers and become a shining business card made in China.

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