In the midsummer season, the whole country is transformed into a 'furnace' city, and the citizens are heated to 'melting' in the summer. Facing the high temperature, challenging the heat, the US refrigerator combined with air conditioning, the washing machine brothers department, focusing on China's hottest top ten stove cities, creating The best brand in the summer of the US brand IP. From June 29th to July 31st, the US's empty ice wash and icy big price - not dry! My stove city second season activities are coming.
Icy summer, multiple good debuts, peak seasons
In this event, Midea's refrigerators bring multiple surprises to consumers. Buying cool shopping packages, plus one yuan can be exchanged for a value-for-money machine worth 999 yuan. At the same time, the beautiful refrigerator BCD-532WGPZV style gold, BCD -537WGPZVD Glacier Silver, BCD-640WKGPZM Glacier Silver, BCD-505WGPM and other important brand products will detonate the summer sales season with the summer benefits of the market freezing point.
Among them, the beautiful micro-crystal refrigerator BCD-640WKGPZMB which was newly launched in 2018, the elegant 'glacier silver' panel applies the texture of metal wire drawing to the transparent glass material, which complements the modern minimalist home style, deep and delicate; 401L cold storage Add 239L frozen 640L large box content to achieve food storage and classification; classic door structure, reasonable layout and no taste, to provide consumers with better quality classification and storage program.
Incarnation of Shakespeare Network Red Content Marketing Releases Product Potential
In addition to the icy price, this event's beautiful refrigerator combines summer hotspots, and the series of marketing content in the social media channels such as vibrato has been paid attention to consumers. Through the "beautiful fire songs", the simple and brainwashing fun lyrics have resonated with the whole people. Set off the hottest summer heat. Leveraging the most fun platform of the moment, with the young people's play, the US refrigerator is sought after and recognized by young consumers, becoming the most popular 'net red brand' this summer.
At the same time, the United States refrigerator combined air conditioning, washing machine brothers business department launched #不燥! My stove city #振音戏精精游戏, consumers upload summer fun brain hole video, you can participate in winning the beautiful beauty award. The game set up, convened more consumers to participate in, to achieve the fission communication and marketing upgrade of brand events, and effectively enhance the brand communication value of this event.
In recent years, Midea's refrigerators have actively explored new forms of marketing. This time, the US's empty ice wash and icy big price--Don't dry! My second season of the furnace city activities, through the daily life of consumers, looking for brands and users Emotional resonance, with the help of the theme of the stove city, to benefit the consumers with the real freezing point price. At the same time, through the fun and fun content marketing, the beautiful refrigerator stimulates the enthusiasm of the whole people to create an innovative, fun and dynamic brand communication. event.
In June of this year, Midea Refrigerator released a brand-new brand positioning 'Global Smart Refrigerator Leader', and with the new intelligent preservation technology, products lead the refrigerator industry into the era of intelligent preservation. In the future, Midea refrigerators will continue to unite air conditioners, washing machine brothers division, will The 'Don't Dry! My Stove City' series of activities has created a brand-specific IP event, with new intelligent preservation technology and products, to send more summer cool to more consumers!