Market research company Canalys recently released the second quarter of 2018 smartphone market report in India. According to the report, in the second quarter, Xiaomi and Samsung's smartphone shipments reached 9.9 million units, and both obtained 30% of the Indian smartphone market. The total share is 60% (the total share of the same period last year was 43%).
In terms of accurate sales, Xiaomi is slightly ahead of Samsung and still holds the first place. Samsung has achieved the largest growth since the end of 2015, which is a 47% year-on-year increase. Vivo and OPPO shipments are closely followed, ranking third. Fourth place, at this point, the top four mobile phone manufacturers Chinese manufacturers occupy three seats.
Canalys' report pointed out that in the second quarter, the Indian market sold a total of 32.6 million smartphones, an increase of 22% compared with 26.8 million in the same period last year. Specifically, in the second quarter, Xiaomi mobile phone sales increased by 106%, market share from Last year's 18% increased to 30%; Samsung's smartphone sales increased by 47%, market share increased from 25% last year to 30%, an increase of 5%; vivo brand ranked third, and its mobile phone sales increased by 32% However, the market share has shrunk, from 13% in the second quarter of last year to 11%, which has a certain relationship with Xiaomi Samsung's high-speed growth market; the fourth-largest OPPO mobile phone sales growth is small, only 5% The market share increased from 9% in the same period last year to 10%, and the growth rate was small. The market share of the top four mobile phone brands reached 81%, accounting for 80% of the Indian mobile phone market. The market share of other brands' smartphones was 35 last year. % dropped sharply to 19%, showing that the brand concentration of the Indian smartphone market is increasing at a high speed.
In the fourth quarter of last year, statistics reports from IDC and other research institutes showed that Xiaomi’s mobile phone sales surpassed Samsung for the first time and became the industry leader. Xiaomi also disclosed in the previously submitted prospectus that in the fourth quarter of 2017, Xiaomi has become The number one mobile phone company in India has a market share of 26.8%. Xiaomi has successfully replicated the Chinese market's cost-effective and online direct sales model in India.
For Samsung's rapid growth in the second quarter, Canalys analyst TuanAnh Nguyen said that Samsung has made a comeback, the company launched a direct competition for Xiaomi's hot-selling products, focusing on cameras, shooting and other functions. The analyst also said that Although the popularity of the Xiaomi brand in India continues to rise, Samsung still has an important position in the minds of consumers. In the "Dragon and Tiger" of Xiaomi, Samsung's technological strength and supply chain control will become a competitive advantage. The rise of Xiaomi's smartphone market in India has indeed made Samsung feel threatened. Recently, Samsung Electronics announced that it will double its investment in India and start to expand its electronics manufacturing base in Noida, northern India, making its factory the world's largest smartphone factory. .
Apple’s presence in the Indian mobile phone market has been low, mainly due to the company’s new mobile phone pricing reaching $1,000, far exceeding the purchasing power of Indians (the mainstream mobile phone price in India is $100 to $200), Canalys’ statistics It shows that Apple's mobile phone sales in India in the second quarter plummeted by half, but the specific sales have not been announced. Canalys' Rushabh Doshi said, 'Apple reduced the number of distributor partners and switched to 'brand first, sales second' Strategy. This will give Apple a return, because it ensures that each device has a higher profit.'
China's mobile phone manufacturers Xiaomi, vivo, OPPO accounted for half of the Indian smartphone market, but other domestic brands have shrunk. For example, Motorola's Motorola Mobile has been the top five in India in the past, with good brand awareness, but agency statistics. Show, Lenovo's share also showed a significant decline. In some reports, Lenovo disappeared from the list of the top five. Rushabh Doshi said that it is very important for smartphone suppliers to focus on the right place, which will be profitable. The choice between capacity and sales growth.