On July 19, 2018, the first stop of the '2018 Water Heater's Tour', which was initiated by China National Grid, 'finding the products and promoting the spirit of the heart', was officially set sail in Shanghai.
'2018 Water Heater Tour' Photo Frame
In the information age of the rapid development of the Internet, a wide variety of self-media has awakened consumers' pursuit of quality life, and consumers' vision of high-quality life is more obvious. China National Grid is a comprehensive industry portal for the global home appliance industry. Responsibility and obligation to prove to the consumers in the wave of the media what is a high quality of life, and show positive impact.
In this forest factory activity, there are experts and professors from the International Copper Association, staff at various nodes in the Linnei factory, KOL in different fields, major media in the country, and consumer representatives from all over the country. To make more The users understand the experience of the craftsmanship in the forest for centuries, and create a comfortable life concept and innovative products for the people. The organizer prepared a one-hour visit to the Linne factory for all the guests.
The staff is explaining the history of the forest to the guests.
In this Linne factory, through the historical materials in the Linnei History Museum and the products in the product exhibition hall, the KOL and the consumer representatives present at the scene feel from different levels. How is the “ingenuity” of a century-old brand passed down? Going on.
The staff is explaining the water heater products to the guests.
The most attractive participants in the exhibition hall are the technologically advanced products in the exhibition hall, such as the intelligent integrated stove for consumers who can't cook, the high-efficiency gas water heater with precise temperature control and constant temperature control. At the end of the exhibition hall There are still a few consumer representatives onlookers in the forest's simulation scene - whitening soup to wash the bathroom, lingering.
Visitors are entering the Linne factory production line
As consumers of product terminals, consumers often don't know how a product that can become a 'ingenuity' is produced. This time, the factory activities in Linne are able to lead consumers to tasting a good product. The story behind. In the second part of the factory in Linne, the staff led the participants to visit the Linshui water heater production line. Thanks to Lin’s centuries-old “ingenuity” and advanced automated production line, Lin’s production building The interior is exceptionally clean and tidy, and the work of the employees is orderly.
It is reported that the water heater in the forest needs to undergo numerous tests from the production of parts and components. After obtaining 18 inspection seals, a water heater can be packed and shipped. In this regard, Mr. Yu Wei, Director of Marketing and Commodity Planning Department of Shanghai Linnei Co., Ltd. Remarks: Most people on the assembly line work on the 'quality control'. No matter how small the parts are, they will be tested by the process. After confirmation, the parts will enter the next process, and every time they encounter unqualified parts. The whole product will be quickly isolated and tested. The common goal of each department is not to produce, and not to produce any bad products.
From 18 quality inspection seals to zero bad products, these provide visitors with the most intuitive feelings about 'ingenuity'. Behind this is Lin's control of product quality, perfect for people and machines. In cooperation, a high quality water heater can be achieved.
In addition, Mr. Zheng Yifan, Director of Shanghai Linnei Marketing and Commodity Planning Department, also introduced to us three principles of self-contained inheritance in the past decades. First, electronic substrates, burners, heat exchangers, sensors and other key electronic components are completely internal; Secondly, the core technology of water heater combustion is completely developed by the original manufacturer; thirdly, the production of key parts and components is completely original and self-developed. It can be said that these are contemporary 'ingenuity'.
During the visit, the attentive consumer discovered a small part of 'Rose Gold' and had a strong interest in it. According to the staff, the 'Rose Gold' gadget is the most important component of the gas water heater - Copper heat exchangers, and emphasize that the current copper heat exchanger is the most ideal material. In the subsequent on-site questioning session, netizens expressed their wish to know what benefits copper heat exchangers can bring to us. Copper Industry Association Gao Qifeng said: There are many advantages to using copper heat exchange in water heaters. It has good electrical conductivity and thermal conductivity. The thermal conductivity of copper is second only to silver. In addition, copper has strong processability and bacteriostasis. Therefore, it will appear in the state of rose gold, because its entire welding process is an oxygen-free process. If copper oxide is not pure copper, the color will change, so the thermal conductivity will decrease. We want to ensure its thermal conductivity is very Ok, so keep the color of oxygen-free copper unchanged.
Teacher Wei Dunyi, material expert of Tongji University
In addition, Mr. Wei Dunyi, a material expert at Tongji University, also said: Copper has good stability and corrosion resistance, and it can maintain a stable state even in the case of high-temperature copper. Copper can be used as a heat exchanger to give water heaters a long time. Stable stability and safety. This is why some people bought a water heater fifteen years ago and can still use it now.
Founder of the Xiangxiangfang Fashion Institute
Regardless of the material used, the essence of the return is to provide consumers with a better experience. In this forest factory activity, as the teacher of the beauty field, KOL萱萱 said: The home appliance function of the water heater is used as a daily cleaning facility. Need, and the whitening soup bath that Lin shows to everyone can not only meet the daily needs, but also have a beneficial effect on the skin. This is a very attractive scene. The products that meet the higher level of consumer demand will no doubt be sure to get Consumer's affirmation.
In this regard, the consumer representatives also said that the factory tour has given them a lot of gains. They have not had the opportunity to understand this information before. This visit will let them know more about the water heater, and will spread it to themselves in later life. More people, let people around you know the story behind the good products.
Participants taking a group photo
It is reported that this 'Quality and Beauty Life Bath - 2018 Water Heater Tour' is sponsored by China National Grid, Gome, Dazhong Electric and International Copper Association, Lin, Vantage, Wanjiale, Shuaikang, Four seasons Muge and other water heater brands participate in the large-scale consumer knowledge popularization activities, during the '2018 Water Heater Tour' event, China National Grid will jointly joint gas water heater brand enterprises, channel vendors through product evaluation, user experience and factory Various forms allow consumers to understand and experience the difference between high-quality gas water heaters, reduce the information asymmetry between water heater manufacturers and consumers, and look for the “Quality Star” products for consumption. Understand that the purchase of quality gas water heaters provides a valuable reference.