The tide sinks for the king, whirlwind the winner.
China's automobile industry decades of development history, the car brand competition has become increasingly white-hot, especially with the BBA and other old brands of continuous innovation and development, as well as Wey, collar and other new brands and widely favored by consumers, a market life and death battle is staged.
Survival of the fittest, is the rule of life, car brands are no exception, throughout the Chinese auto market, there are several major brands are in danger, the future is at stake. In mid-June, the North automobile Changhe official website issued a notice said that, by the shareholder friendly consultation, the Japanese side shareholders will be held by all of the Changhe Suzuki stock transfer to Jiangxi Changhe Automobile Co., Ltd. Then there is anecdotal rumors: Chang-an Suzuki will step into the footsteps of Suzuki, Suzuki brand will completely leave the Chinese market.
Although later Changan Suzuki to refute the rumor, but its year-on-year decline in sales is also unavoidable reality, Suzuki in the Chinese market survival dilemma can be seen.
In addition to the Suzuki brand, there are several major brands also have a slim future, and some even worse than the status quo Suzuki. such as Fiat brand, entered the Chinese market in 1999, first with the Nanjing Automobile joint venture, and then 2007 withdrew from the Chinese market, 2010 and Guangzhou, the joint venture, this thought will be downwind, but still be a slump, statistics show that its 2017 sales of only 2,276, and this year 1~
Sales in May were only 101. Such dismal sales figures, it is no wonder that the news of its withdrawal from the Chinese market has been in the ear for nearly half a year. In China's auto market, not only is Suzuki, Fiat's old brand in jeopardy, some new brands are also struggling to Song. such as Chang ' an PSA DS brand, 2012 officially landed in the Chinese market, for many years still seriously ' acclimatized ', the market performance is dismal. 2017 DS sales of only 6,088, this year, although the DS7 of the scenery listed, but also failed to reverse the trend has been, the original DS6, DS5 and other car sales are also a sharp decline.
New models can not save the city, dealers also began to return a large net, DS brand of the former city, it is inevitable that people for it pinch a cold sweat ... In addition, those who once high-profile market joint venture independent brand also quietly disappear in the market.
such as Guangzhou Auto Honda 2008 concept, Dongfeng Honda launched in 2011, as a ' chicken ' products, in its dismal market sales, is the boycott from the dealers, then in the market disappeared Comprehensive analysis of the reasons for the market depression of the aforementioned brands, or the lack of product strength, or marketing power is not, in the final analysis, is not in line with the development of China's market, and the reporter described only a small part of the future of the precarious brand.