Samsung Electronics and LG Electronics recently introduced a variety of low-end mobile phones, like a change in the past to focus on high-end market, the diversification of the price with the Machine Sea Strategy, in response to Apple (AAPL), Huawei, Millet and other manufacturers in high-end and low-end market competition, Try to boost overall sales and save the shrinking handset sector revenue. A comprehensive number of Korean media analysis, Samsung and LG 2018 the first half of the 9, 8 mobile phones, and a separate listed in the specific overseas market of the machine, as two manufacturers in 2017, 2016 only introduced about 11 mobile phones, 2018 machine sea tactics means strong. According to the data of the city, the global handset sales in the 1th quarter of 2018 shrank by 3% compared to the same period in 2017, by a general increase in mobile phone specifications, a prolonged shift in consumer-switching cycles, and the inability to introduce refreshing new machines in 2018, leading to a general downturn in mobile phone purchases, with Samsung , one of the reasons is that the flagship sales are poor. On the other hand, the mainland manufacturers in recent years the rapid upgrading of technology, not only eroded the high-end market, cost-effective also in the low-end market to take a lot of territory, the City regulator strategy Analytics in the 1th quarter of 2018 data points out that the global market share of Samsung from 22.7% micro-amplitude reduced to 22.6%, LG only 3.3%, the opposite of the Apple grew from 14.4% to 15.1%, Huawei also increased by about 2%, the breakthrough 10% to 11.4%, and millet multiplied to 8.2%. Industry insiders pointed out that the mainland mobile phones at low prices, with high-end machine equivalent functional advantages, sweeping Europe, Asia high-end and low-end market, at the expense of profits, to achieve high market share as the first priority, Huawei launched in June P20 has shipped 6 million, more than the previous generation P10 surge 81%, P20 carrying three lenses, Kirin 970 and other high specification hardware, as well as artificial intelligence (AI) photography features such as software technology, the price is lower than Samsung Galaxy S9. and Millet 8 on sale 18 days to break through 1 million sales, OLED panel, Snapdragon 845, 16 million and 12 million pixel dual lens, 20 million pixel front lens, etc. equipped with the price of 2,699 yuan, and LG July listed V35 also carry Snapdragon 845, showing the performance of millet mobile phones and high-end machine is not too big gap. Huawei mobile phones in Japan and other land to obtain market recognition of cost-effective, future plans to further enter the Korean market, in the high-end market to vibration weakness, in the low-end market competition strength of the double pressure, Samsung, LG had to adjust the past only to lock the high-end market strategy, pay attention to low-end mobile phone development and the elimination,
