IC design Leading MediaTek 2018 years on the P60 Series system single chip market acclaim, and further launch the parity smart phone AI chip Helio a series, has been officially imported into the red m 6A mobile phone, MediaTek said that the high-end product features will be extended to the mass market, The market is also interpreted as further mediatek is more aggressively grabbing the low-end smartphone, the main mobile phone is fully upgraded to AI turn. MediaTek announces the launch of the Helio a line of products (MediaTek-a series) to penetrate the broader smartphone market with complete functionality and low power. MediaTek points out that it will strive to enable all consumer groups to enjoy the benefits of advanced technology at a reasonable price. The first import of red meters 6A mobile phones, the price range about NT 3,000~5,000 yuan, the market is also bullish on a series is expected to promote the low end of the introduction machine to the AI trend. It is noteworthy that, because this year's smartphone market will still face the difficult situation of total growth, and in the face of international chip manufacturers fierce competition, for MediaTek, how to improve the gross margin to become a key point, the semiconductor manufacturers believe that MediaTek to seek the wafer foundry partners strategy to help strengthen the cost reduction, Groffand (GlobalFoundries) and other manufacturers become options, the market has also been several times out of MediaTek will be the low-end mobile phone chips from TSMC's hands to transfer some orders, but for the relevant statement, MediaTek and other speech systems do not make public comments. Familiar with IC design manufacturers said that MediaTek's 2nd quarter earnings performance is better than expected, but the relative foundation period, the 3rd quarter growth estimate of about 10% up and down, the 3rd quarter is still a peak season demand, but also synchronously promote the seal test manufacturers such as the Moonlight, silicon, Beijing Yuan Electric and other OSAT factory operating performance MediaTek speaking system, based on the mainstream market P series P20, P22, P23, P60 success, further expand the product line of Xi-Li, the introduction of a new series, will be part of high-end products to the user base a large mass market. Li Zonglin, general manager of MediaTek's wireless communications division, said the Helio a series could introduce the application of advanced artificial intelligence technology into the public-price mobile phone. The so-called A is the first letter of the advanced, the meaning of the progressive, meaning that the a series will continue to the user on the basis of the original understanding of the product to upgrade the operation, improve the use of experience. A series of A22 Da Xianfeng officially listed, using the 2.0GHz 4 nuclear cortex-a53 architecture, Advanced 12 nm FinFET process, with MediaTek technology Corepilot Technologies, the first to take AI technology to parity smart phones, including support for face recognition, face unlock, Smart albums and other mainstream AI functions. A22 supports MediaTek's Neuropilot SDK and the latest AI development architecture (such as Android NN), making it easier for Third-party partners to develop AI applications for devices carrying A22. MediaTek A series can be combined with advanced camera functions, rich links and lightweight artificial intelligence, CPU efficiency is superior to the peer market competitor 30%, GPU efficiency is better than the market competition of up to 72%, support resolution to the highest hd+ (resolution 1,600 x 720), 20:9 panel ratio. and its micro-low-power sensor central components, suitable for the holding of such as pedometer and voice operation, such as the need for long time sensing data applications. Ultra-low power sensor central components do not affect the operation of the CPU, and thus achieve the power saving effect. MediaTek emphasizes the lightweight terminal ai (Edge ai) feature of the A series, through MediaTek Neuropilot, where developers and device manufacturers have the best ecosystem systems to support many common AI architectures and are completely compatible with the Android Neural network API (Android NNAPI).
