In the more than ten years of entrepreneurship in the Mainland, he not only succeeded in conquering high-power high-brightness flip-chip LED chip technology, but also reached the international leading level, solved the technical problems that have long plagued the LED industry, and broke the monopoly of Europe and the United States in this field. 2016 In the year, his company also listed the 'new three board' in the mainland, such as sales of nearly 1 billion yuan this year, 60% of products exported to foreign countries.
Text, Figure / Guangzhou Daily, full media reporter Xiao Huanhuan
Thematic Coordinator: Liu Wenliang, Tang Xinxin, Luo Hualin
Difficulties in starting a business: the beginning of the company's founding
As early as 2003, Xiao Guowei founded Hong Kong Micro-Crystals together with several professors from the Hong Kong University of Science and Technology. With the rapid growth of the mainland economy, Xiao Guowei’s intuition told him that only by relying on the huge market in the Mainland, his chips can go all the way. world.
In 2006, Jingke Electronics was established in Guangzhou. In 2009, the entire production line of Hong Kong Microcrystalline moved to Nansha, Guangzhou. In 2010, it established an industrial base covering an area of 35,000 square meters. It was completed and put into production in 2011, and the whole company finally completed its expansion. The process. So far recalled the situation at the time, Xiao Guowei still felt a lot of emotions. He said that when he first started his business in Guangzhou, he did not know what he was doing. 'In fact, when the factory was moved from Taipu Industrial Village to the mainland, the pressure was very large. Xiao Guowei recalled that when I first arrived 12 years ago, the place where the factory was located was still a bit desolate. Like many entrepreneurs, Xiao Guowei also faced difficulties when he first arrived in Guangzhou: Where did the money come from? Where did the customer find it?
At the beginning of the venture, the shortage of funds was the biggest difficulty. At that time, he took his project bids every day, and he sometimes only slept for two or three hours, even squatting, and his colleagues called him. For the 'Iron Man'. The most attractive part of the tender is its own high-power LED chip module. At that time, the industry generally used the LED light source, and the power is low, basically below 100 lumens / watt. So When he said his high-power LED flip-chip LED chip, the first reaction of many investors is: Can this technology really work? Will it just be 'draw a pie?' In his difficult time, Huo Yingdong Fund invested 10 million yuan to build a laboratory to help him solve his urgent needs.
Technical breakthrough: It is difficult to take a day off after one month.
In the early days of entrepreneurship in Guangzhou, Xiao Guowei usually kept himself in the laboratory and experimented repeatedly. When he was tired, he slept on the test bench for a while. It was difficult to rest for a day after a month. After several years of technical research, Jingke Electronics High-power high-brightness flip-chip LED chip-level light source technology with independent intellectual property rights (has exceeded 200 lumens / watt) and finally achieved a breakthrough.
'Now our LED flip chip technology, white chip technology and wafer-level white light high power LED light source technology without gold wire package are in the international leading level. The company's LED devices and modules are supplied to Skyworth, Changhong, TCL and other well-known TV manufacturers. And international companies such as Philips and Samsung. ' Today, Jingke Electronics has become a well-known large-scale LED upstream and downstream industrial chain manufacturing enterprise. Its products are widely used in indoor and outdoor lighting, urban lighting, commercial lighting, special light sources and various backlights. Sources and other fields, the output value has also reached 1 billion yuan from the initial 10 million yuan, employees from 200 people in 2009 to more than 1,200 people.
In February 2015, 'Flip-chip high-power LED chips, high-voltage chips and chip-level module technology' won the second prize of the Guangdong Provincial Science and Technology Award from the Guangdong Provincial Government. In the same year, it was identified as the Guangdong LED chip by the Guangdong Provincial Department of Science and Technology. Device and Optical Component Engineering Technology Research Center.
Obvious advantages: Solving industry problems and breaking through European and American monopoly
Xiao Guowei introduced that the LED light source technology of flip-chip LED chip and application of flip chip technology is better than the front mounted chip and the traditional package mode in heat dissipation. In the process of using large current, it is also far away. Exceeding the traditional solid-crystal bonding wire, because the output of the positive and negative currents is realized by a gold wire of several tens of micrometers, and the entire flip-chip realizes a large current output through a surface distribution, in contrast, the latter is resistant to large current surges. The performance will far exceed the packaging mode of the traditional chip and solid crystal bonding wire. The luminous efficiency also exceeds the traditional dressing chip, and the subsequent phosphor coating process also has a very obvious cost advantage. That is, The LED products produced according to this technology have high yield and long service life, and solve the problem of long-term troubles for the LED industry, such as high voltage resistance, high current resistance, low luminous efficiency, and lower cost.
LED lighting industry is a trillion-level market, Guangdong Province has half of the market share in the LED industry. 'Our high-power high-brightness LED chips, module chips and light sources, especially flip-chip LED chip technology and down Module chip technology, chip-level light source, gold-free packaging technology, product performance has reached the international leading level, can completely replace imported chips and light source products, so that we can make our domestic LED lighting companies and terminal products Application companies have more choices, thus completely breaking the monopoly of Europe and the United States in this field.
Xiao Guowei said that the current competition in the LED chip industry has entered a fever. To this end, the company has further defined its new development strategy: to develop the international leading automotive intelligent lighting products market, and to establish a brand of high-end LED devices and light engine lighting products, which will be even more More focus on automotive lighting, intelligent lighting, special lighting, plant lighting, etc., the proportion of traditional municipal lighting in the company's product results will drop significantly.
Xiao Guowei
Chairman and President of Guangdong Jingke Electronics Co., Ltd., a high-level talent expert in Guangdong Province, the first batch of innovative and entrepreneurial talents in Guangzhou, won the second prize of Guangdong Science and Technology, Guangzhou Science and Technology Award.
His research interests include advanced semiconductor packaging, microelectronic manufacturing processes, and optoelectronic semiconductor chips.
The core technologies of many domestic industries, especially in the upstream of the industrial chain, require a relatively long incubation period. Our flip-chip high-power chips are burned out by large-scale shareholders in the early stage, and the R&D cycle is very long. We are very grateful to them.
Investors should have a clear understanding that the chip industry is not like the traditional industry. One year and two years of support can solve the problem. Since it is innovation, it has a very large uncertainty, it is tolerant, it is impossible to ask for immediate Seeing results. The government must have sound laws and regulations to encourage innovation.
'Relocation to Nansha is a wise decision'
Speaking of the company's development in Guangzhou, Xiao Guowei said that he is fortunate. The development of Jingke has played an important role in Guangdong and Hong Kong. The first-class business environment has also brought wings to the development of the company. The government department of Guangzhou is pragmatic and efficient. He also impressed him. The relevant departments are very active and always provide maximum convenience. 'The convenience of the procedure is beyond our imagination.'
The development of Jingke Electronics in Guangzhou is a huge market and a perfect industrial manufacturing system, and a sound infrastructure. As a technology manufacturing enterprise, it is because of my relocation to Nansha that there has been such rapid development for many years. It seems to be a wise decision. '