Community web giant Facebook believes that advanced technologies such as artificial intelligence are expected to revolutionize the future and create abundant business opportunities, the recent active betting resources, Google's chip development division head Shahriar Rabii, as Facebook's own chip development team vice-captain President of the post. Facebook set up its own chip development team, high profile range of High-profile chip developers in charge of the chip design department, followed by Apple, Amazon, Google and other technology companies to develop their own chip synchronization optimization hardware and software platform to enhance competitiveness. International media reports point out that Rabii has been serving Google for about 7 years, and is responsible for the development and team formation of key proprietary chips within Google's hardware device, and its key contribution includes the pixel visual core chip in the smartphone, It imports the machine learning ability into the camera in the hardware device. Rabii, who has entered Facebook, will be under Vice President Andrew Bosworth, who is responsible for the development of Facebook's vr/ar and consumer hardware devices, Bloomberg quoted sources as saying. Facebook's CEO Mark Zuckerberg has relied heavily on Bosworth to open Oculus's lucrative business since he spent $3 billion to buy the VR pioneer Oculus, and the Rabii is expected to build a customized chip for Oculus helmet. Facebook, in October 2017, published the Oculus Go virtual reality helmet, which differs from previous VR helmets in that it builds a chip that handles all computing tasks and reduces the complexity of connecting to the computer for processing operations. However, the helmet did not import Facebook's own chip, but instead adopted the Qualcomm Snapdragon 821 processor, and Qualcomm 2018 has launched a more powerful chip Snapdragon XR1 for vr/ar applications, watching Facebook move frequently, will not necessarily continue to adopt a high-pass solution. Facebook set up its own chip development team, recruiting people with design expertise in chips such as FPGA and ASIC, and rabii in position, although the first generation Oculus go built Qualcomm Snapdragon 821 processors, but in the long run, Sooner or later, Facebook will sever its reliance on Qualcomm, which is, after all, a key point in the device manufacturer's attempt to differentiate its strategy. The main reason for device manufacturers to switch from Third-party chips to their own chip development is to try to gain greater control over the chip, so that third party suppliers such as Qualcomm can design and build chips to meet the needs of a wide range of customer base, which may not meet the high demand of single customers, so Apple, Amazon, Google and Facebook are moving to develop their own chips, with the company's rich resources to set up a chip development team to create a customized chip to meet the needs of their own hardware devices. It is worth noting that even if Facebook developed a customized chip for its own Oculus virtual reality helmet, it is possible to authorize third-party chip manufacturers such as CPU, GPU, Digital signal Processor (DSP) and other core IP, This means that Facebook starts with a choice of differentiated strategy applications that can start with a GPU or CPU rather than being fully guided by Third-party chip vendors. Looking at Facebook's rich vr/ar software platform, the company's hardware platform does not necessarily have differentiated competitiveness, and the introduction of its own customized chip into the Oculus Go helmet, is to imitate the Apple iphone is still superior to the many smart phone Shijian strategy focus.