In order to comply with the trend of green and healthy building materials, the 2018 International Green Building Materials Expo opened on July 18.
In this event, the whole house customization is still the focus of attention, and the fixed products are also expanded to the wall decoration products. The imported paint brand with 40 years of development history, COLDEC, brought the new products to the exhibition in 2018. At the scene, the scene was very hot.
As a long-established global paint company, Sui Emperor was born in the chemical industry in the Netherlands, and has branches in Germany, France, Sweden, Belgium, Russia, etc., with the core of research and development and production of art paints and children's paints, especially The Kareli color film series in Sui Di Art Paint is top-notch in the world, and its business scope covers all over the world.
Grasping the whole house customization trend, the Emperor's force wall customization
At this year's show, we can see that the dual pressures of Internet home improvement and home-wide home customization have forced many companies that focus on single-category products to transform and upgrade. Paint manufacturers have also seen this trend, and they have transformed into art paints, although art. Paint has a wealth of personalized products, but art paint does not mean custom, it is difficult to become a life-saving straw under the whole house custom wave.
In the context of consumption upgrades, wall decoration is also facing an upgrade. Younger 80, 90 consumer groups are more willing to pay for specialization, differentiation and high value-added products and services, personalized and diversified consumer demand continues to grow. The wall customization advocated by the Dutch Emperor Supreme is not the same as art paint, but also emphasizes the customization and diversification of customization. As a 100% Dutch imported paint brand, Dutch Emperor, has art paint, children's puzzle paint, regular Wall paint, waterborne wood lacquer, art floor paint and other full-line products.
If you think that wall customization is just a rich upgrade at the product level, then it is a big mistake. The real wall customization is not only the integration of products, but also through the Internet data management system, and the art paint is just wall customization. The important product line. In addition to the rich product line, the Dutch Emperor also has the same online and offline customers, free measuring tape, personalized design, data construction management process and after-sales systemization, is the real realization of the whole house wall Customized.
At the exhibition, the Netherlands imported paint brand Holland Sui Emperor launched two new products - Dekra color art series ( Symphony), and Amoy Shisi Platinum baby wall paint. 'Amoy Shisi Platinum infant Wall paint is an environmentally-friendly wall paint specially developed for infants and toddlers. Don't worry about the impact of the products on children. It is through the strict standards of the EU, that is, brush and live. 'Mr. Bleize, President of the Dutch Emperor, introduced new products. , has also repeatedly stressed the determination to create wall customization.
Mr. Bleize, President of the Dutch Emperor
Environmentally strict and strict control, 100% original import protection
In the past, the paint market has always had a mixed phenomenon of brands. Art paints are more and more lacking in industry standards, shoddy, counterfeit imports, and environmental protection are not up to standard. The Shanghai Building Materials Expo can be seen. This year's coatings market is full of new changes and trends, and 'green environmental protection' has become a new selling point in this year's industry. This year, the environmental protection tax was officially levied, and it also directly accelerated the reshuffle of the coatings industry.
In this context, the Dutch Emperor insisted on 100% Dutch R&D, production, original original cans imported to China, no domestic OEM, no domestic packaging. At present, the entire series of products of the Emperor Supreme has passed the highest level of environmental protection in France. A+' certification, in line with German DIN industry standards. Beyond the quality of national standards, breaking the wishful thinking of many counterfeit imported paint brands, especially art paint brands. Dutch Supreme has a rare insistence in the Chinese market, only for Chinese consumers The most environmentally safe product.
In addition, the Dutch Emperor also set up a garden-style environmental protection factory and a large-scale laboratory equipped to provide protection for the global market development of Sui Di. After entering China, it has set a new standard in the industry and led the development of the domestic coatings industry.
200 stores in 1 year, comprehensive layout channels
At present, domestic real estate sinks to second- and third-tier cities. With the transformation of regional hotspots and the fermentation of policy dividends, the surplus housing in second- and third-tier cities continues to decrease, and the demand for decoration grows steadily. Coupled with the trend of consumption upgrading, people are living The quality requirements are increasing day by day. The demand for renovation of old houses in first-tier cities is also very strong. The hot market decoration will undoubtedly drive the chain reaction of the whole industry and bring new dividends to the coating market.
Out of the high attention to the Chinese market, Mr. Bleize, President of the Dutch Emperor, visited the Shanghai Building Materials Expo and expressed confidence in the Chinese market. The president also said: 'All authorized Dutch wall art custom experience pavilions found out if there is Imported products, if the evidence is conclusive, reward 100,000 yuan, welcome media supervision. ' Also expressed full of product information. Entering the Chinese market for one year, due to the insistence on the import of 100% original original cans, the Dutch Emperor Sui has opened in China 200 specialty stores. Comprehensive layout channels, can not be separated from the concept of the Emperor's strong support for dealers. On July 22nd, the opening of the store in Nanning, Guangxi, and the signing and sale of the Guigang store in Guangxi on July 21, President of the Dutch Emperor Mr.Bleize will come to help out.
The richness and ease of construction of the products have enabled the first batch of franchisees to earn a 'sweetness'. As the consumption upgrades, the dividends in the coatings market will continue to be released. In the second half of 2018, many new stores are preparing for the opening. There will also be more like-minded people joining Sui Emperor.
It is reported that the current team of the Dutch Emperor Sui is also different from the peers. Recently, Emperor Sui has invested in the famous home marketer Liang Shidong and his team who have experience in Internet home improvement and home customization, and will have the whole house customization concept and experience with Internet attributes. The combination of the Dutch Emperor and the Emperor will better polish the wall customization mode and system, and better serve the dealers and the market.
As the President of the Dutch Emperor, Mr. Bleize said in an interview: 'Quality is the lifeline of a brand.' With 40 years of development experience, Sui Di will develop new products every year according to market demand and consumer preferences, and each product R&D is based on the lowest environmental standards. It is expected that in the future, the Dutch Emperor will grasp the new concept of 'art wall decoration', continue to insist on the import of 100% original original cans, deepen the Chinese market, and bring the whole wall customization to more. Chinese family.
