On July 21, 2018, GAC Chuanqi will celebrate its 10-year-old birthday. This is the young car company in Guangzhou, Guangdong Province, which was born in the forefront of reform and opening up. It is the independent brand of Guangzhou Automobile Group, which is built by the Group. GAC Group's hope for sustainable development in the future. After ten years of hard work, Guangqi Chuanhan has lived up to expectations. With ten years of enthusiasm, with courage and self-innovation, he has stepped out of Chinese brands in the auto market. The way up, writing a new chapter dedicated to the Chinese automotive industry.
Beijing Auto Show, April 25, 2018, Zeng Qinghong, Chairman of Guangzhou Automobile Group (second from right), General Manager of Guangzhou Automobile Group, Feng Xingya (second from left), Chairman of Guangzhou Automobile Passenger Vehicle, Yu Jun (first from left), General Manager of Guangzhou Automobile Passenger Vehicle, Guangzhou Automobile Zhang Fan (first right), vice president of the institute, took photos with Chuanqi GM6
Do not forget the original heart, build a high-end model of Chinese car brands
In 2018, it coincides with the 40th anniversary of China's reform and opening up, and it is also the 10th anniversary of the establishment of Guangzhou Automobile. It is a key year for the past and the future. Keeping pace with the times, GAC Chuanqi is on his own development path, with high morale and high spirits. 4. The gaze of the company continues to advance on the journey of its own brand.
The time goes back to the beginning of the birth of Chuanqi. At that time, Guangqi Honda, the two joint ventures of GAC Group, and the development of GAC Toyota were in full swing. However, the decision-making level of GAC was keenly aware that GAC Group must build the core competitiveness necessary for the long-term development of the company. As a state-owned large automobile group, Guangzhou Automobile people always bear in mind the historical mission they shouldered. In November 2005, GAC 'Changlong Conference' was held, officially proposed to establish Guangqi's own brand, and clearly defined the need to 'go their own way'; 2007 4 In the month, Guangzhou Automobile Auto Group brand project team was established; on July 21, 2008, Guangzhou Automobile Group Passenger Vehicle Co., Ltd. was established.
Guangzhou Automobile Group Passenger Vehicle Co., Ltd.
From 2008 to 2018, this is a decade of Guangqi's endeavor, and it is a decade for Chinese companies to actively explore 'going out'. It is a decade of Chinese automobile transformation from 'Made in China' to 'Quality in China'...10 years As a brand-new automobile brand, GAC Chuanqi has created a high-standard start-up, high-quality development of its own model, successfully broke the price ceiling of its own brand, providing a realistic model for the upward direction of Chinese brands; successfully cutting overseas into high-end products. The market, and gaining market recognition, the Chinese brand represented by Guangzhou Automobile Chuanqi gradually rises, continuously enhances the overseas image of Chinese brands, and further promotes the reconstruction and upgrading of Chinese brands in the global industrial chain.
Guangzhou Automobile Chuanqi Intelligent Manufacturing Factory
The 10-year development history of GAC Chuanqi provides a realistic and referenceable new development path for Chinese autos, Chinese brands and even Chinese industry. Its growth also reflects the fruits of China's reform and opening up, and it is even more The gift of the fortieth anniversary of reform and opening up.
Ten years of dreaming, stepping out of the new path of high-quality development of automobiles
In just ten years, the reason why GAC Chuanqi has been able to achieve leap-forward development and become a model for the high-end model of China's own auto brands is that Guangzhou Auto Chuanqi has always been a vision of 'world-class brands, global enterprises'. Adhere to high-end positioning, driven by innovation, based on quality, and embark on a new path of high-quality development.
Since its inception, GAC Chuanqi has established independent innovation, the development path of R&D, and the integration of global superior resources by GAC. It has successfully established the Guangzhou Automobile Research Institute as the core, the Guangzhou Automobile Technology Center and the global advantage supplier. And the R&D organization supports the global interdisciplinary R&D system, which provides inexhaustible driving force for innovation drive.
'祺云概念智慧SUV' Chuanqi GS4
As a new business card for China's automobile manufacturing, GAC Chuanqi has promoted the transformation from 'Made in China' to 'Quality in China', taking innovation as the path, relying on intelligent manufacturing, and taking quality as the criterion. In the aspect of manufacturing and manufacturing, GAC Chuanqi has built the world's leading intelligent manufacturing benchmarking factory with 'SSC Principles', setting a new benchmark for China's automobile 'intelligent manufacturing'. In terms of quality control, GAC Chuanqi Pursuing the 'four hearts' quality, aiming at the goal of 'improving the brand with quality improvement', insisting on quality first, creating a whole set of life cycle quality control system with the goal of '0 defects'.
In terms of supplier management, Chuanqi built the 'Guangzhou Auto Purchasing Method', strictly controlling quality with standardized and standardized methods, and established long-term, stable and deep strategic alliance with 18 top global suppliers to ensure the Chuanqi. High quality. Thanks to the insistence on quality, GAC Chuanqi ranked first in the JD Power IQS Chinese brand for five consecutive years. Its star model GS4 ranked first in the Chinese brand of compact SUV segment for two consecutive years. Highlights the quality and strength of China's automotive leading brands.
Focusing on the world-class production mode of GAC, GAC has successfully built a world-class car system from key aspects such as R&D, production, quality control, and supply chain. Its GS5, GS4, GS8 and other star products have been recognized by the market. , SUV, MPV's full matrix product force, Chuanqi achieved steady growth, balanced development. At present, the average price of Guangzhou Automobile Chuanqi bicycles stood at 150,000 yuan, becoming one of the highest Chinese brands with 'gold content'.
Chuanqi Team Service 2017 Guangzhou "Fortune" Global Forum, showing the high-end manufacturing strength of Chinese auto brands
In the past 10 years, it has been the road to growth of Chinese brands. Its sales volume has continued to increase from 17,000 in 2011 to 500,000 in 2017. It has achieved leap-forward growth for 8 consecutive years, and its growth rate and profitability. The waterfront ranks in the forefront of Chinese brands. Among them, Chuanqi GS4, which was listed in April 2015, has become a phenomenal star product in China's automobile market, with a cumulative sales volume exceeding 900,000 units. 'The flagship luxury 7-seat SUV' GS8 has not only successfully broken through Chinese brands. The '200,000 yuan price ceiling' has achieved a breakthrough of 147,000 units in 20 months. The first MPV model passed the sales of GM8 with a monthly sales of 4000, achieving the goal of benchmarking joint venture MPV. GA8 was Known as 'China's high-end manufacturing business card', it has served many high-end events in the world, such as the National Two Conferences, G20 Summit, Davos Forum, Fortune Global Forum, etc., and continues to lead the sales of Chinese brand C-class luxury cars. 2018 In the year, Chuanqi was shortlisted among the top 100 most valuable automobile brands in the world, and steadily entered the first camp of Chinese automobile brands, which became a powerful example of the successful implementation of 'three transformations' in Chinese brands.
GAC Chuanqi appeared in the national two sessions with China's high-end manufacturing image
While winning the market and word of mouth in the domestic market, GAC Chuanqi has taken advantage of the new opportunities brought by the national “Belt and Road” strategy to strengthen the international market layout and “going out” to shape the world-class brand image. Currently, the world's five major sectors have been completed. The layout of the countries has initially established a global sales network and service system, and has been praised as 'Best Chinese Car Brand' in many overseas markets. GAC Chuanqi appeared at the North American Auto Show stage for four times and participated as the first Chinese car brand. The National Auto Dealer Conference has fully demonstrated the advanced productivity and innovation of China's auto industry, and has attracted praise and attention from many international mainstream media.
On March 25, 2018, GAC Chuanqi participated in the 2018 National Automobile Dealer Conference (NADA)
At present, GAC Silicon Valley R&D Center and Los Angeles Prospective Design Center have been established. At the same time, GAC Chuanyi will set up Guangzhou Automobile Passenger Vehicle International Co., Ltd. in Hong Kong, China, and Guangzhou Automobile Passenger Vehicle North America Sales Co., Ltd. in the United States. It plans to participate in international events such as the Paris Motor Show and the Moscow Motor Show, and continue to enhance the international reputation and reputation of the Chuanqi brand. In the future, GAC Chuan will conduct targeted international cooperation in brand building, cooperation mode, team training and product introduction. Strategic deployment, realizing the rational distribution of the industry chain on a global scale, and realizing the upgrading from sales of products to business brands, from sales capabilities to system capabilities.
'New era, the pedestrian luxury car' Chuanqi GA8
Facing the future, releasing a new brand concept and business philosophy
While striving to reinforce the high-end product power and enhance the brand power, GAC Chuanqi knows the leading strength of excellent corporate brand and corporate culture. Last year, GAC Chuanqi mentioned the corporate brand and corporate culture construction to the height of corporate strategy, and invited The global professional consulting organization comprehensively sorts out the corporate culture and corporate brand of Chuanqi, and greets them inwardly, bringing together the Chinese car dreams of the rumors and the spiritual essence of 'Dare to be the best in the world' into a brand new spirit and Corporate Culture. On July 21, 2018, on the occasion of the 10th anniversary of the establishment of Guangqi Chuanqi, it will also release a brand new corporate brand slogan, brand spirit and corporate culture. It will promote the inner strength of Guangzhou Automobile and maintain the morale of the team. In the next decade of development, paving the way for the development of a long-term business development.
'Full scene luxury enjoy large MPV' Chuanqi GM8
Guangzhou Automobile Chuanqi is also exploring the sustainable development of enterprises. In 2016, GAC Chuanqi and Sanjiangyuan National Park Administration, WWF, jointly built China's first national park, Sanjiangyuan National Park, which opened up with socialization. To build a national park and protect the 'China Water Tower'. In order to create a car ecology where people and nature live in harmony, GAC Chuanqi has built a green, energy-saving, environmentally friendly world-class eco-factory and car-making system, becoming the first C-ECAP to be acquired. China's eco-car evaluation gold medal for Chinese brands.
GAC Chuanyu donated 20 GS8s to the Sanjiangyuan National Park Administration as inspection patrol vehicles, joined the ranks of the Sanjiangyuan National Park, and jointly protected the 'Chinese Water Tower'
This year marks the 40th anniversary of the reform and opening up. It is also the 10th anniversary of the establishment of Guangzhou Automobile. In the future, China's auto industry will undergo transformation and upgrading. From the time of the strategic opportunity of becoming bigger and stronger, GAC Chuanqi will grasp the development opportunities in the new era and fully embrace the 'new four. 'Industry trends, fully cultivate the core competitiveness of enterprises, and strive to achieve the goal of one million production and sales by 2020. Standing at the new starting point of witnessing history, GAC Chuanqi will greet the new historical mission with high spirits, dreams of sailing, and go all out Open the new legend of the next decade of the cycle.