Every time you enjoy your home | TCL Air Conditioning Releases T Rui and Chuhe Smart Boutique

The cooling function of the traditional air conditioner function machine has been able to meet the market demand. With the rise of artificial intelligence, the user experience has become a more important factor for users. On July 18, 2018, 'every degree of the home of wisdom' TCL air conditioner 2019 cold The annual intelligent new product launch conference was held in Beijing. In addition to strengthening the performance of traditional air-conditioning function machines, it brought intelligent, energy-saving and healthy new air-conditioning solutions to the industry, leading the quality of life.

'Every time you enjoy your home' conference site

At the press conference, many industry giants gathered here to witness the strategic upgrade and new product release of TCL air conditioner. At this conference, TCL air conditioners released two smart boutiques, T Rui and Chuhe, which attracted people's attention. The star product 'i涟' series cabinet machine detonated the scene through innovative crowdfunding methods, and finally achieved a single product order breakthrough of 200,000 sets, and achieved another explosion of TCL air conditioner products, which can be recorded in history.

Xu Dongsheng, Vice Chairman of China Household Electrical Appliances Association

憧憬 smart life, return to the product itself

The 2019 cold year is coming, TCL air conditioners continue to move forward in the 19th year of the journey. TCL air conditioning person Chen Shaolin said that any strategy must find a foothold, in the strategy of reshaping the brand image, TCL air conditioners settled The point is positioned to 'lead the air conditioner into a new era of intelligence'.

Chen Shaolin, head of TCL air conditioning, spoke

TCL air-conditioning fully integrates the Internet of Things technology, and constantly implements the smart strategy, and the foundation of the functional quality of the air-conditioning product itself is more solid. Chen Shaolin said that intelligentization can make the user experience more comfortable, and the premise of health is to Let air conditioner return to the essence of the product. Return to the essence of air conditioning, through technological innovation, intelligent, adaptive and networked, to achieve true energy saving of air conditioning, really comfortable and healthy, truly suitable for consumer habits.

2018-2020 will be the 3 years of TCL air-conditioning brand image, which will enable consumers to enjoy the functional value and enjoyment of comfortable life. From the announcement of leading air-conditioning into a new era of intelligence, to redefining smart air-conditioning, then to intellectual enjoyment Every time, TCL air-conditioning has always been guided by intelligent strategy, constantly optimizing products, and urging users to meet their needs.

The new intelligent strategy matches the brand new product positioning. Through in-depth research on consumer demand, TCL air-conditioning locks the user group into a new family of smart life. They are social elites who are willing to pursue good products, strive for ideals, and pay attention to quality consumption. In this way, the company's product research and development is guided, and the demand is forced to produce, and finally win the recognition of the users. Chen Shaolin said that the current and future TCL air conditioners are carefully built by a group of people who have the inner pursuit and artistic feelings.

Li Jun, head of TCL air-conditioning domestic marketing, believes that the new family is also an interpretation of Zhixiang's home. They pursue high efficiency and simplicity, they act as family guards, they carry wisdom and wisdom. Then as TCL air conditioners, what they can do for them is more Further return to the essence, return to the original heart, return to our national sentiments. Quality and excellent price, warm people.

Li Jun, head of domestic marketing of TCL air conditioner, spoke

Simultaneously exerting power online and offline, writing product legends

From January to May 2018, TCL air conditioners increased by 37.13% year-on-year, ranking second in the industry. In May, the industry growth rate was the first in a single month. As of July 8, the average price of online and offline products increased by 9.8%, 10.1%. The industry ranks first. For TCL air conditioners, this is a happy answer. Plug in the smart twin-wing TCL air conditioner, showing different vitality and passion in the new development stage. Speed, TCL air conditioning is brewing a new take-off. 2019 cold year is about to open, TCL air conditioning is the first to win, the introduction of heavy boutique, layout new cold years.

T Rui series main attack offline channel. This product originally planned to be launched in March, because of the excellence of TCL air conditioning developers, the pursuit of extreme and delayed. Just to let users feel more refined design and pleasure, the wind deflector gap Reduced by 0.2mm. The new upgraded T-Rui has also perfectly positioned the 'flagship' product. Using a variety of intelligent algorithms to improve airflow comfort, temperature, humidity and air cleanliness. Thanks to intelligent algorithms and Innovative design, T Rui new products can achieve airflow comfort satisfaction of 92%, much higher than 60% of ordinary air conditioners. Through intelligent algorithms, T Rui can maintain the entire room in the most comfortable 40%-60% humidity. In addition, T Rui has intelligent energy-saving functions, fixed power saving, constant temperature saving, user-defined, saving money. At the same time, it also has a photosensitive sensor and a smart cloud, which can automatically enter the sleep mode by light sensitivity.

Mr. Wang Zhenwei, President of Suning Tesco Group Air Conditioning Company At the launch conference, witnessed the release of the 'T Rui' series. Since then, this flagship new TCL air conditioner with many functions and smart technology has officially entered the market channel market.

TCL smart air conditioner 'T Rui' series released

The newly launched first load series main attack online channel. TCL air conditioner initial load series can achieve 30 seconds cooling, 60 seconds speed heat, and can work normally in 60 ° C high temperature environment, the cooling capacity does not decay. It is worth mentioning that the initial load is energy saving In terms of technical breakthroughs, it costs only 1 yuan for electricity in one hour and 8 hours. In addition, through the high-temperature double-steam self-cleaning technology of titanium, the original load can better keep the product clean and avoid secondary pollution.

at the scene, Mr. Xue Youwei, General Manager of Jingdong Household Appliances Air Conditioning Division As a guest and TCL air conditioner together to unveil the release of Chuhe, it is not a compliment. And the first will also be officially released on the next day's TCL Super Brand Day. With its strong intelligent matching and cost-effective, I believe it will win consumers. Favored, become a classic of TCL air conditioning.

TCL smart air conditioner '初荷' series released

The i涟 series detonated dealers. Before the press conference, TCL air conditioners tried to organically catalyze the offline channels through innovative crowdfunding methods, directly igniting dealer enthusiasm. As of the date of the press conference, in just one week, i涟Crowdfunding broke through 200,000 sets and became a super-burning product, which surprised the entire industry.

The success of i涟 is not accidental. It stems from the almost demanding pursuit of TCL air conditioners. Chen Shaolin introduced that the i涟 series was finally launched after 300 core R&D personnel of TCL air conditioners experienced 720 days and nights. As one of the smallest cabinets in the industry, i涟 covers an area of ​​only 0.214m2, adopts the national patent design, and combines the wind vane and the closed door into one. The timeless classic white is matched with the crystal clear decorative strip ice blue. Synchronously equipped with TCL air conditioning core intelligent technology. Cool and soft wind, 72 kinds of air supply mode. With outstanding design, unique art, practical intelligent functions, the ultimate success.

More than 200,000 sets of intelligent air-conditioning crowdfunding at the conference

Innovative channel model to create a win-win alliance

The landing of intelligent strategy is not only the intelligentization of products, but also the systematicization of research and development, the synergy of channels and the comprehensive service. TCL air conditioners have accumulated over 18 years, and achieved annual production and sales exceeding 10 million sets in 2017. Development stage. In 2018, as e-commerce enters the stall period, traffic thinking shifts to super-user thinking, and it is more important to serve existing customers. The mission of the company is beginning to change, and customers must be created and retained. Faced with the rise of new retail, we must use all means to improve efficiency in all directions. The essence of new retail is to let users 'want to want, will soon.' The efficiency will be higher and higher, the division of labor will be more The finer it is.

Based on this, TCL air-conditioning deepens the layout, strives to build a second growth curve, and uses digital retail to rely on digital terminals to create boutique retail and create customer value. In addition to continuing to promote the strategic cooperation of online Jingdong Tmall Suning, TCL air-conditioning is also built. G20 Alliance, Top 100 Benchmarks, Thousands of Shop Elites, Wanhu Liaoyuan's Customer Hierarchical Management System. Supporting specialty stores, franchise stores to grow. Matching corresponding product strategies, implementing boutique retailing to further advance. To meet customer profit requirements with quality products, Explosive products promote customer turnover, with unbounded synergies and double-line interests.

On the same day, TCL Air Conditioning's 'Top 100 Clubs' event was officially launched in Beijing. Based on the TCL air-conditioning quality strategy, a new channel-based customer alliance system based on new retail was constructed.

TCL air conditioner starts '100 strong clubs'

Established in 1999, TCL air conditioners participated in and witnessed the growth and transformation of China's air-conditioning industry. In all the achievements and doubts, TCL air conditioners have not stopped, still on the way forward. TCL air conditioners believe that technology and products should not Cold, more temperature should be. After 19 years of precipitation and accumulation, TCL air-conditioning brand quality has been formed, under the guidance of intelligent strategy, will usher in a new stage of development.