HTC's mobile phone business is deteriorating, and 23% of layoffs do not seem to stop bleeding for HTC. They need to continue to 'shrink the battlefield' globally. According to the Economic Times of India, HTC is preparing to withdraw from the Indian smartphone market.
According to reports, HTC South Asia President, India President Faisal Siddiqui, India Sales Director Vijay Balachandran, Indian Product Director R Nayyar have all left, and more than 80 Indian teams have received a retreat order, except CFO Rajeev Tayal and a few employees. An anonymous HTC employee revealed that HTC headquarters will take over the Indian business, but focus on VR equipment sales.
In response, HTC said that personnel and organizational adjustments will help the company to resume growth and innovation, and the Indian market will still sell mobile phones. However, the Economic Times said that the sale of mobile phones is only to clean up existing inventory, HTC's financial situation in India is not good. , even postponed the payment to distributors MPS and Link.
According to the data, India is a thousand yuan machine, and the price-priced products are more popular in the market. This is completely out of line with HTC's brand DNA. The share will fall to less than 1%.
