I heard that a brand has introduced a new magnetic induction instrument, which is composed of precision 3D and has a unique magnetic field with 1000 micron-sized magnetic particles. It forms a reverse driving force and can accurately introduce beauty ingredients. 'The reporter saw in the WeChat circle, many Amy's female friends are always sharing which brand of beauty instrument has produced a new generation of products, which brand of beauty instrument beauty effect is better than going to the beauty salon. When the reporter conducted a market survey, the home beauty instrument was received by young women in the market. Hot, become a new way of their love.
Easy beauty at home
In the field of skin care, the focus of everyone's attention is quietly changing. Women are beginning to pay attention to home beauty instruments. From the popular steam face meter two years ago, spray meter to the recently popular skin firming instrument, ultrasonic introducer, whitening spot meter, etc. Nowadays, the functions of household beauty instruments on the market are more and more diversified, and more and more women are welcome. However, micro-current, ultrasonic, LED lights and RF radio can only be experienced in professional beauty salons. The function has now been assembled on a small home beauty instrument, and consumers can easily experience it at home.
'It is easy to be beautiful at home, saving time and money. I don't have to go to the beauty salon.' Mr. Chen told reporters. Miss Chen is a young white-collar worker who used to visit the beauty salon. Later, the beauty salon gradually got some high. Technology beauty instrument, claimed to achieve skin firmness, remove the dull, whitening and tender skin effect. Although the beauty effect to the beauty salon is good, but the price of high-tech beauty is not close to the people, the single price is one or two thousand. If the annual card is used, although the price is down every time, it will cost tens of thousands of yuan all year round, which is not worthwhile.
Half a year ago, when Miss Chen was shopping on the website, she found that there is a high-end beauty instrument with similar functions in the online mall sales and beauty salon. The instrument is smaller in size and suitable for home use. What makes her heart-warming is that this instrument is less than 3,000 yuan. Immediately after the purchase of the beauty instrument, Ms. Chen can do two or three times a week at home. After a period of time, she found that the beauty effect is really good, and the friends around her praised her skin for good maintenance.
Beauty salon business is affected
The reporter saw in the online store that there are many types of beauty instruments, which are very popular among women. The prices of these beauty instruments are uneven. The unit price is generally between 300 yuan and 4,000 yuan, and the price is about 20% cheaper than domestic counters.
The reporter found that the sales of beauty equipment has brought a certain impact on the business of beauty salons. Some women who often go to beauty salons have begun to reduce the number of visits to beauty salons. Many female customers said that home beauty equipment can maintain perfection at home. The skin condition, the average number of times is calculated, much cheaper than the beauty salon.
The manager of a large beauty salon in Panyu told reporters that the beauty salon provides offline services, and customers must enter the store to experience. In recent years, with the increase in labor costs and the pursuit of high profit margins, the service price of beauty salons is annual. Some adjustments will be made. In order to keep up with the times and provide better services, beauty salons have also launched various beauty equipment, such as face wash, plastic instrument, radio wave instrument, ultrasonic knife, etc., which can bring more customers. More fresh experience.
However, the store manager found some young people in their twenties and thirties, and the enthusiasm for doing beauty was not as high as before. As a result, these young customers also bought beauty instruments online, often staying at home for beauty, not too lazy to be on the beauty salon. The store manager said that the beauty salon is doing business by word of mouth, and often needs regular customers to introduce the store experience. Now young customers like to stay at home for beauty, reduce the consumption to the store, their business is more difficult to do.
Beauty effects can not be considered
It is understood that beauty instruments are generally referred to as 'high-tech' to attract users. For example, a new painless nano water gun, claiming to use a unique patented technology, breaking through the limitations of traditional water-light needles, through The nano-wafer with a thickness of 80 nanometers and a length of 0.1 millimeter directly introduces nutrients into the bottom of the skin through tiny micropores, and opens millions of fine pores on the surface of the skin in one minute, so that the functional essence essence can quickly penetrate into the skin and achieve quick effect. absorb.
Is it possible to achieve a cosmetic effect at a lower cost and in a more convenient way? A Miss He’s home is full of various beauty instruments, a face-lifting massager, a skin-care instrument, a face wash, a steaming face... ...Ms. He said that she was attracted by the business when she bought the beauty instrument. But after she bought it, she used these instruments to be 'three days of fishing for two days.' Some instruments are only used once a week, and some instruments even Already idle. For beauty effects, Miss He said that the feeling is not obvious, some instruments are even 'chicken ribs', just continue to use the idea of 'buy can not be wasted'.
Dr. Liang said that many businesses said that home beauty instruments can solve various deep skin problems. In fact, they are not medical devices, and their actual cosmetic effects cannot be considered. Moreover, beauty instruments are mostly electrical products, not If you use it, it will cause skin burns and corrosive skin and other stratum corneum.