In the first half of 2018, the home appliance market was not shocked. The overall home appliance market was stagnant, and even some products had negative growth. In response to the performance of the above-mentioned home appliance industry, the vice president of Aowei Cloud Network analyzed it.
Thanks to the shortage of goods in 2017, the continuous release of demand in 2018, the air-conditioning market continued to show, but the competition for price wars is still fierce, the overall average price of the market is stable.
Refrigerators and washing machines have entered a horizontal development, demand has changed from buying new to upgrading, and industrial enterprises have introduced high-end products, and the average price has increased significantly.
Health appliances are the highlight of consumption upgrades. Among them, the performance of water purifiers in the first half of the year is eye-catching. The cooking machine has become the fastest growing product among small household appliances, and will drive cleaners and other products in the second half of the year. There will be a wave in the second half of the year. Better. Compared with the same period last year, there will be a significant recovery in the healthy home appliance market.
Looking at the development trend of home appliances this year, the average price of refrigerators, washing machines, and gas water heaters has not increased slightly, and the average price of refrigerators has increased to 14.85%. As mentioned earlier, consumers have changed from buying new products to upgrading products. Demand. Brand manufacturers are also taking advantage of product quality and price. In addition, the water purifier has performed well this year. The average price of water purifier is 4055 yuan/set, an increase of 4.20% year-on-year. Seeing people's desire for quality life pursuit Demand is transformed into substantial consumption power.