6 months beyond 2017 for the whole year | Jingdong two | 'pillars' | Help Oaks impact 15 billion strategic goals

6 months beyond 2017 for the whole year Jingdong's two 'pillars' help Oaks impact 15 billion strategic goals

On July 17, Jingdong Group's two major 'pillar' business modules of the Jingdong Group signed a strategic cooperation agreement with Oaks to comprehensively upgrade the cooperation between home appliances and logistics on the basis of strategic cooperation of home appliances at the beginning of the year, subverting the model of 'one plate of goods'. Existing inventory and cost management, improve operational and production efficiency, lead the supply chain innovation in the home appliance field, and help Oaks impact the strategic sales target of 15 billion yuan in the Jingdong home appliance platform.

Aux and Jingdong Appliances and Logistics signed a strategic cooperation agreement, which will jointly lead and deepen the supply chain innovation in the field of home appliances

At the launch of the strategic cooperation agreement, Xue Youwei, general manager of the air-conditioning production and sales department of Jingdong Household Appliances Division, said: 'In the era of unbounded retail, Jingdong home appliances are with a complete industrial chain to empower partners, this is for manufacturing and The real economy is far more valuable than pure traffic. The strategic cooperation with Oaks is mainly reflected in the supply chain and logistics empowerment. It is believed that the cooperation between the two parties will explore a new direction for Jingdong Home Appliances. '

'Seven Star Brand' advances into the annual goal of 15 billion

As one of the earliest home appliance brands to cooperate with JD.com, Oaks has already started selling on JD.com in 2010. In December 2016, Aux became the first brand of JD Air Conditioning, which is fully open for inventory, finance, and after-sales. Relying on Jingdong's empowerment in big data, collaborative technology, etc., it has achieved innovations in product, technology, marketing, etc., while gaining a good reputation and a large wave of 'Ao Powder', and more from the industry in 2011. Fifth, it will rank in the top three of the entire air-conditioning industry in 2016. Entering the first echelon, it is the fastest-growing air-conditioning brand in the industry. In 2018, Oaks deepens its identity as the highest level of the seven-star brand of Jingdong Home Appliances GSKA project. Strategic cooperation with JD.com and established a sales target of annual sales of 15 billion yuan.

Zheng Jianjiang, Chairman of Aux Air Conditioning Group, said: 'Jingdong is the most important retail channel for Chinese home appliances. Since the strategic cooperation, Aux and JD have both increased their market share and operating profit, which is what we are happy to see. A win-win situation. Through cooperation with JD, Oaks has built a bridge between consumers and consumers.

In the past Jingdong 618 Global Mid-Autumn Shopping Festival, Aux from June 1st to June 20th, has always firmly occupied the first place in the Jingdong home appliance sales list, creating a new high in the sales history of Hong June. At the same time, as of June 30, Oaks' sales in Jingdong have surpassed the whole year of 2017, taking a solid step toward the strategic goal of 15 billion yuan.

'One inventory' mode promotes 'decathlon' service

In order to continue the rapid growth of the first half of 2018, Jingdong Home Appliances will cooperate with Jingdong Logistics to leverage this strategic cooperation to empower Oaks in the core competitive areas of warehousing, distribution, and supply chain management, and will focus on the 'one-package' model. Subversion of existing inventory, cost management, with a shorter chain, intelligent supply chain advantage to help Oaks explore potential.

Traditional 'multi-disc goods' inventory management, merchants need different sales channels for online, offline, wholesale, retail, etc., set different commodity inventory, not only occupy a large amount of inventory, capital, but also affect the efficiency of commodity turnover. The goods' mode is to put all the goods in a chess layout, open up all sales channels, realize unified distribution of inventory sharing, realize 'one brand of inventory, one supply chain', which can maximize supply chain coordination and greatly improve inventory turnover. Efficiency, reduce logistics costs.

In the second half of 2018, Jingdong Home Appliances will also open all sales channels for Oaks. Aux products will fully enter tens of thousands of Jingdong home appliance stores covering 25,000 townships and 600,000 administrative villages nationwide, enjoying the smart warehousing provided by Jingdong Home Appliances. Convenient delivery, accurate delivery, quality installation, one-click transfer, reverse worry, customer service hosting, data enabling, business assistance and other 'decathlon' services, to reduce the number of goods handling, transit times with shorter chain logistics. The big data analysis of the intelligent supply chain predicts that the hot-selling goods will be placed in the nearest place to the consumers in advance, ensuring that the goods will be delivered to the consumers quickly when the daily and holiday seasons are promoted. By reducing the storage inventory cost and improving the operational efficiency of the operation, Promote sales and improve efficiency.

With the signing of this strategic cooperation agreement, Oaks will rely on Jingdong's mature warehouse management system, perfect basic logistics network, efficient big data analysis and forecasting, accurate warehouse, fast storage, guaranteed spot, quick delivery, and enhanced Oaks. The soft power will help Oaks reach the strategic goal of 15 billion yuan at an early stage, and explore new directions and space for the unbounded retail of home appliance brands.

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