On July 18, 2018, the first TV shopping festival hosted by China TV Shopping Alliance will be officially launched on August 8. In the industry's view, one of the important new retail platforms for TV shopping, the role of TV shopping in the new retail industry. It is also becoming more and more important. The "China TV Shopping Industry Development Report 2017" released by the Ministry of Commerce shows that 34 companies that obtained TV shopping licenses in China achieved sales of 36.3 billion yuan in 2017, and the number of TV shopping members in China exceeded 82 million. People, member groups continue to grow and develop.
It is no stranger to TV shopping. Every time you turn on the TV, there will always be many channels for TV shopping channels. At present, there are many TV shopping channels, but some channel modes are traditional and single in form, and today, when the Internet rises, everyone watches TV time. Less and less, the emergence of new live broadcasts, etc. It is obviously important to combine the new trends to attract the attention of a new generation of consumers. The 34th shopping platform group's first TV shopping festival has made a big change in form and product. New changes in the TV shopping industry.
According to reports, from August 8th to August 18th, 2018, 34 TV shopping platforms across the country will simultaneously open the 'Love GO Home' theme shopping festival. According to reports, the theme of this shopping festival is, and will launch more Exquisite goods, and discounts, full reduction and other rich activities, to attract consumers' attention. At the same time, in terms of communication channels, 34 TV shopping platforms will be fully developed through the TV, PC and mobile.
In addition, the organizers of this shopping festival and Fengjie County launched the cooperation of 'public welfare to help farmers' and became the only agricultural product supplier of this shopping festival. Zhang Qian, the people's government of Fengjie County, Chongqing, said that Fengjie County is a Chongqing agricultural county, not only There are famous tourist attractions such as Baidi City, and there are more than 2,000 years of citrus planting history. Among them, Fengjie Navel Orange is a special product of Fengjie County in Chongqing. The navel orange peel is medium thick, brittle and easy to peel, and the meat is tender and tender. It is known as the Chinese geographical indication product. In March 2014, it was recognized as a well-known trademark in China by the State Administration for Industry and Commerce.
The cooperation between the two parties, while bringing good economic benefits to Fengjie County, the TV shopping platform relies on a complete and powerful commodity supply chain system to effectively shorten the supply chain links and reduce the cost of middlemen by directly cooperating with the most upstream suppliers. Give consumers the best price, and thus the TV shopping price advantage.
During the shopping festival, the TV shopping channel will provide prime time, excellent program production team, professional video display technology to sell Chongqing Fengjie navel orange, each TV shopping channel does not earn any fees, the proceeds are all attributed to the fruit farmers, in the agricultural sales At the same time, assist the local government to promote the brand of agricultural products, 'grant people to fish', help the poor to help the poor, and practice public welfare responsibility.
