As smartphones become more saturated, the market is gradually entering a period of weakness, users are becoming less and less interested in replacing new ones, and mobile phones have small problems. More users are choosing to repair rather than renew, and mobile phone repairs become 'low frequency. ' But the 'just need' service.
On July 18, 2018, Geek repair and Jingdong Logistics officially signed a strategic cooperation agreement at Jingdong Headquarters. The geek repair became the main undertaker of Jingdong maintenance business, and it is also the only strategic partner of Jingdong Logistics (Jingdong Service +) in the maintenance industry. In the future, the two sides will cooperate in 3C digital repair, installation, second-hand trading, logistics and other fields.
Specifically, geek repair is the non-original service of Jingdong Logistics, the main on-site service, the main contractor of the service orders, etc., will jointly develop the layout of Jingdong Logistics in the 3C digital after-sales service field, providing mobile phones and 3C other Home repair of the category. At the same time, as Jingdong logistics intelligent hardware installation and commissioning maintenance equipment installation, two mobile phone inspection, the main provider of offline store services, geek repair will also enter the Jingdong logistics line the next store and its associated platform.
In addition to the deep strategic cooperation with Jingdong Logistics, today, geek repair officially announced that it has won the investment of Jingdong Logistics, love recycling and investment of nearly 100 million B round of financing. In January this year, geek repair has just completed 45 million Yuan A round of financing.
Two rounds of huge financing in half a year will be launched in five major areas.
Entering 2018, the arguments for the resurgence of the capital winter have been on the rise, technology Internet companies have been listed on the market, and investment institutions have gradually tightened their money bags. As a mobile phone repair platform that was established for only three years, geek repair has been favored by capital, nearly half a year. Complete two rounds of huge financing, it is already a unicorn company in the O2O mobile phone repair platform.
It is reported that geek repair was established in 2015, as a professional mobile home repair service platform under the O2O innovation mode, geek repair integrated the mobile phone repair industry online, offline resources, combined with the Internet new business model, the mobile phone repair service was carried out Unified, standardized management, established a set of online booking, offline delivery service operation process. In order to ensure the quality of engineer services, geek repair also established the industry's first mobile phone repair training base in 2016 - Geek College, At present, geek repair has established repair centers in 58 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Chongqing, Chengdu, etc., and has built nearly a thousand professional maintenance engineers.
Up to now, Quatrain has repaired over 2 million+ mobile phones and repaired more than 150 models of 11 domestic and international mainstream mobile phone brands such as iPhone, Samsung, Huawei, OPPO, vivo, etc. 70,000 single, and the user's favorable rate reached 98%.
Geek repair CEO Wu Hao
The geek repair CEO Wu Hao said: 'After more than three years of development, the ergonomics has completed the layout of nearly 70 maintenance centers in 58 cities, and this time the strategic cooperation opportunity, the B round of financing after the hobby In the urban expansion, category expansion, model upgrade, word of mouth transformation, talent development five aspects of development, to achieve a comprehensive service upgrade.
Since November last year, Geek repair has released the city partner strategy for the first time, and plans to complete the goal of 100 cities by the end of 2018. At present, geek repair has built repair centers in 58 cities across the country, with the amount of investment The injection, geek repair will accelerate the pace of urban expansion.
Word of mouth is the most valued part of geek repair. Wu Hao said frankly that the price of geek repair is not the lowest in the industry. He believes that the acquisition of orders is not based on low prices or how many advertisements are made, but on user experience.
For service quality, geeks have their own methodology. In addition to training engineers at the source, on the other hand, in order to better help engineers improve service quality, geeks have specially developed a mysterious plan for users. Participate in supervision services to enhance the user's maintenance experience.
In terms of category expansion, with the rise of intelligent hardware, geeks are also advancing with the times, expanding maintenance products from mobile phones to emerging intelligent hardware categories. In addition to mobile phones, geeks have opened notebooks, tablets, printers, and intelligent robots. , smart treadmill, intelligent audio and other smart equipment repair services, rapid layout in the 3C digital maintenance field.
'This year we will expand the mobile phone repair trade-in work, mobile phone business accounted for 60%, intelligent hardware repair can account for about 35%', Wu Hao added.
Talent cultivation is an important part of geek repair and control of word of mouth and service. At present, geek repair has established four training bases for engineers in East China, West China, South China and East China. With the entry of capital, geek repair said that Continue to deepen the training of frontline engineers, deepen the training system for engineers, and train more first-class engineers.
By Jingdong Logistics 'Flip Brand' became Jingdong Service + Important Supplementary Power
Jingdong has always been the platform of choice for users to purchase digital 3C products. In particular, Jingdong's logistics system is highly praised by users. For Jingdong platform, it is not enough to sell goods, and to open up goods and services. Reflecting the value. So, in May of this year, Jingdong Logistics of Jingdong Logistics + went online in Jingdong Mall, and then the business volume exploded.
It is reported that Jingdong Service + Strategy aims to help consumers realize the commercial value of products into value, and help users solve after-sales problems such as installation and maintenance. Zhang Baoyu, the person in charge of the platform, explained, 'Users buy a projector on Jingdong, Buying is not an end, the purpose is to use this projector, which also requires professional installation services, and so on, these services are not enough to build by the power of Jingdong.
Jingdong Service + Platform Leader Zhang Baoyu
Jingdong Logistics hopes to introduce quality service providers, further expand the value-added service market, share and realize the “Jingdong Service+” strategic plan with partners, jointly develop the service market, establish more perfect industry rules, and promote the continuous improvement of service experience. The ultimate word of mouth service is extended to the services of various categories, becoming the promoter of the service industry revolution, providing consumers with a full chain of services in the retail sector.
In terms of mobile phone repair, Jingdong needs to satisfy customers in all aspects of demand, technology and experience. There are more than 50 merchants repairing mobile phones on Jingdong. Why does Jingdong Logistics choose geek repair as the main supplier of Jingdong Service+?
On the one hand, it is very important for geeks to repair the power of the whole country. It is also very important for Jingdong. At the same time, Zhang Baoyu said that quality and trust are the two 'business cards' of Jingdong, and geek repair is equally trustworthy, 'geek It is our value to cultivate the whole team from the aspects of creativity, performance and strategy. He believes that 'German and Jingdong are the most suitable.'
'This is just the beginning. There are more fresh cooperation in the follow-up and it will be hidden in the scorpion. It will be slowly shown to everyone'. Zhang Baoyu finally sold a pass.
Undoubtedly, the vast customer service with wide coverage, strong reputation and high efficiency will become an important supplementary force of Jingdong Service +. With the help of Jingdong Service +, geek repair is also expected to usher in rapid growth. At the same time, the channel resources of Jingdong Logistics It can provide more valuable services for geek repair users. 极客修 and Jingdong Logistics based on the understanding of the 3C digital industry, can develop a complete closed-loop service plan covering the upstream and downstream of the supply chain, and create a unified service standard for the home repair service industry. .
