Xiaomi officially entered the Korean market
Beijing Business News On July 17, it was reported that Xiaomi Company officially began selling Red Rice Note 5 in South Korea through local operators, which also means that Xiaomi Company officially entered the Korean market.
It is understood that Redmi Note 5 is the first millet device sold by local mobile operators in Korea. Previously, Xiaomi's mobile phone could only be purchased in some retailers or online stores in South Korea. The phone was on July 16th. The day began to be sold by SK Telecom Co., a major Korean operator, and KT Corp..
However, some people close to Xiaomi told the Beijing Business Daily that the South Korean operators selling Xiaomi mobile phones are more than the above two. Xiaomi has also entered into a cooperative relationship with another company.
According to reports, the price of the Redmi Note 5 mobile phone in South Korea is about 300,000 won, equivalent to 265 US dollars. However, SK Telecom and Korea Telecom provide subsidies through the data package, the price after the subsidy is about 100,000 won, that is, less than 100 dollars.
Some analysts believe that the official arrival of Xiaomi will make the competition in the Korean smartphone market more intense, and it is difficult to break through. It is reported that the Korean mobile phone market is called the 'cemetery market' of overseas brands, mainly because Samsung Electronics is in South Korea. The local has a strong advantage, it is difficult for overseas brands to compete for share.
According to the report of the 'Strategic Analysis' of the technology market research company, Samsung Electronics occupied 55% of the Korean smartphone market in the fourth quarter of last year; Apple received 28.3%, ranking second; another Korean mobile phone manufacturer LG Electronics gained 15.7%. , ranked third. In other words, these three companies accounted for almost 99% of the Korean smartphone market.
In the past two years, Xiaomi has continuously expanded its internationalization path and has successively entered Southeast Asia, India, Russia and other countries and regions. Market research company Counterpoint Research has released a report that Xiaomi maintains a leading position in the Indian market and its market share in the first quarter of 2018 is 31%.