On the morning of July 18th, LeTV.com released a new brand 'Lerong'. It is reported that LeTV Building has been renamed as Lerong Building in the past few days. LeTV Chairman Liu Shuqing officially announced the opening of Lerong Building today. Liu Shuqing will also serve as the new The CEO of the brand Lerong Group. However, the opening ceremony of the Lerong Building was temporarily cancelled due to the troubles of LeTV's non-listed company system.
The specific matter was that the unveiling ceremony originally scheduled to be held on the morning of July 18 was hampered by LeTV's non-listed LeTV holding employees. At the opening ceremony, the people who claimed to be LeTV's employees held a sit-in demonstration and said that 'It is not allowed to change LeTV Building to Lerong Building, and you can't lose LeTV.'
Regarding the new Lerong brand, Liu Shuqing called it an open platform and will establish other sub-brands in the future. According to Liu Shuqing, Le Rong will use Sunac China's layout in the real estate sector (according to the introduction, Sunac is in 62) The city has more than 230 communities, and also has 13 cultural and travel city projects integrating amusement parks, hotels and businesses. It will speed up the plan for smart families, and will soon have new homes, communities, high-end cultural and living spaces. Progress. 'The millions of users accumulated by LeTV Super TV will become the basis for Lerong's re-starting.' Liu Shuqing said that the future will be developed in the direction of audio-visual entertainment, cultural and leisure, quality life, parent-child education.
In addition, LeTV will launch the Plane Tree Project and upgrade LePar to a Super Partner. In terms of model, encourage and voluntarily support the establishment of regional sales companies, establish a Super Partner Club, and amplify the core partner interests. In terms of equity, regional sales only authorized, marketing independent Accounting, self-operating; market expansion after large screen, strategic cooperation, brand authorization; new products, new business first sales, customized business support, etc.
As early as April of this year, LeTV's TV business Le Shizhixin has been renamed as Lerong Zhixin. So far, LeTV's listed company system has basically been renamed. Le Shizhixin changed its name to 'Le Rong Zhixin', LeTV Renamed as 'Lechuang Entertainment', LeTV Financial changed its name to 'Lee Finance'. Previously, LeTV had tried to change the stock short name of LeTV. In September 2017, LeTV announced that it would be renamed 'Xin Leshi'. 2018 1 On the 19th, LeTV.com announced that it would stop changing the company name and stock short name.
At present, the business of LeTV's listed company system has suffered huge losses. According to the announcement issued by LeTV on February 27, the operating income in 2017 was 7.463 billion yuan, down 66.06% from the same period of last year; the loss was 11.6 billion yuan, turning from profit to loss.
In the first quarter of 2018, the company continued to lose money. The net loss of LeTV's listed company system still exceeded 300 million yuan. If it continues to fall into a loss situation, it will face the risk of suspension of listing.
According to LeTV's July 18th results announcement for the first half of 2018, the company expects a loss of 1.105 billion yuan to 1.11 billion yuan in the first half of 2018. If it is not profitable in the second half, then LeTV will delist.
In addition to the continuing losses of the listed company's system business, there is no progress in its accounts receivable. At the LeTV's extraordinary shareholders meeting in February this year, Liu Shuqing said that the current collection of accounts receivable is very difficult, but the management has no Abandoning the effort. However, after half a year, the LeTV listed company system still has no substantial progress on the accounts receivable.
LeTV.com said that the company's board of directors and management are trying to solve the company's operational difficulties. However, due to the debts of related parties, the company's funding problems cannot be solved. The company's operations have not been fully improved, and there is a possibility of sustained losses in the second half of the year.
Along with a series of rebranding of LeTV's listed company system, although companies such as 'LeTV' have retained the name of 'LeTV', as the media said, 'With the replacement of the brand, Sunac and the original LeTV are cutting. The ground is getting more and more thoroughly.'