Dong Mingzhu's ambition to be a mobile phone is well known, but for a long time, Gree mobile phones have no eye-catching sales results, and the internal 'digestion' inventory has been questioned all the time.
Recently, a document that appeared to be out of the Gree Hubei sales branch showed that the 'digested' inventory was targeted at air-conditioning installers, on the grounds that the dispatched APP was to be carried on the Gree mobile phone, and the employees had to pay for the Gree mobile phone. It is not reasonable for the installer to spit, and similar situations have appeared elsewhere.
Air conditioner installer: There is a strong buy and sell
Recently, a document circulated on the Internet of Hubei Shengshi Xinxing Gree Electric Appliance Sales Co., Ltd. showed that: in order to improve the work efficiency and ensure the safety of maintenance and installation data, Gree installed maintenance personnel equipped with Gree mobile phones, and said After-sales app will not support signing in other brands.
Hubei Gree sales company documents circulating on the Internet
The statement also shows that the price of Gree's second-generation color mobile phone is 3,200 yuan, which can enjoy 50% rebate in the corresponding outlets, and return 800 yuan in the next two years. Hubei Shengshi Xinxing Gree Electric Sales Co., Ltd. is Gree in the local area. The sales branch, and the date of the above documents is May 20 this year, and it has been nearly two months now.
Gree second generation color mobile phone with a price of 3,200 yuan
In this regard, Nandu reporter tried to contact Hubei Gree sales company, but the phone has been in the state of no answer. However, the Southern Reporter found that the above case is not a case, the recent Gree dealers across the country have also been accused of air conditioning installers using Gree According to media reports, from July 10th, Gree will gradually limit the non-Gree mobile phone registration system APP. The installation workers said that it is not easy to make air conditioners every day, and it is not easy to make money. Gree forced them to disguise. It is unreasonable to buy a mobile phone. According to the screenshot of the mobile phone, if you log in to the app during the restricted time period, there will be a reminder to 'Please log in to the dispatching system with Gree mobile phone'. For these cases, the Southern Reporter consulted the Gree headquarters, but the other party said that they did not know. .
Gree dispatch system APP
Gree customer service staff told Nandu reporter that in daily operation, after the customer service received the installation or repair call, the relevant order will be displayed on the 'Greece Handheld', which is mentioned in the above-mentioned dispatching APP, and the installer can receive the order in the APP. Wait for related operations, then perform the service.
For the above practices, a Gree air-conditioning installer in Guangzhou revealed to the Southern Reporter: 'From the previous time, I have already received orders with Gree mobile phones. ' The maintenance worker believes that 'this is a bit strong to buy and sell, meaning 'overlord The terms 'suspect'. But he did not disclose how to get the Gree mobile phone.
For the installation workers to use Gree mobile phone work, the relevant person in charge of the Gree Guangzhou sales branch explained to the Southern Reporter that Gree is currently promoting the use of Gree mobile phone login system to improve service level.
The person in charge said that the saying that the outside world must buy Gree is not accurate. 'The mobile phone can of course be bought, but we encourage the master to take more orders. After receiving a certain amount, the Gree mobile phone is given to the master free of charge. How many singles can get the Gree mobile phone, the other party revealed that it is around 30 to 40. The person in charge also said that (the order received a certain number) to get the Gree mobile phone will not deduct the normal income.
For the reason why you want to use the dispatching APP on Gree mobile phones, Gree Guangzhou's after-sales person in charge also explained that it is encouraged to use the Gree mobile phone to use the dispatching system, just to make it easier to serve customers, 'On the other hand, it is also the installation and maintenance master. The quality of service is monitored from the perspective of internal management. '
The Southern Reporter learned that the price of Gree's second-generation color mobile phone in Gree's online official mall is also 3,200 yuan, which is consistent with the local pricing company's 'pricing' for installers. But on the second-hand trading platform, the reporter also saw The color mobile phone sold, the price is only a thousand yuan.
Gree II color mobile phone sold on second-hand trading platform
So, does this encourage internal employees to buy their own mobile phones, does it involve the 'overlord clause'? Zhao Zhizhan, a lawyer at Beijing Zhilin Law Firm, believes that many companies actually have similar behaviors, requiring employees to use their own company products, 'such as WeChat encouragement Employees use WeChat and do not encourage Alipay. This problem is not illegal in itself. If it is only because of the serious handling of dismissal of employees who disobey, it is illegal.
However, Zhao Zhan also pointed out that this situation is different from the relationship between enterprises and consumers, which also involves the internal management needs of Gree, 'but in terms of employment management system, the company's rules and regulations need to have democratic procedures. The identification, such as publicizing the regulations, communicating with employee representatives, etc., must be legal and reasonable, and also consider humanization.
Internal 'digestion' mobile phone inventory has been around for a long time?
For this time, Gree has locked the potential customers of mobile phones as their own air conditioner installation and maintenance workers. Some people in the home appliance industry said that it is 'not strange' because the sales of Gree mobile phones are limited. Many of the early products are internally digested through their own employees and distribution channels. The Southern Reporter has also contacted many Gree employees, and learned that the use of Gree mobile phones has long been a requirement within Gree.
Previously, data from the mobile phone industry showed that Gree's second-generation mobile phones produced a total of 300,000 units, but only 10,000 units were sold through open channels. The rest were mainly internally digested, but this data could not be confirmed by Gree.
Gree Electric's 2017 financial report shows that Gree's 'other income' and 'living appliances' revenue accounted for 3.29% and 1.74% respectively. Although it is not clear which part of Gree's mobile phone revenue is included, it is certain that Gree mobile phone, Gree The impact of mobile phones on Gree's performance is almost negligible.
'Deeply cultivate mobile phone technology research and development work, build mobile phones of the first-line manufacturers in the industry, improve the construction of mobile phone's own sales channels, and improve the market competitiveness of Gree mobile phones.' In Gree Electric's 2017 annual report, for the evaluation of mobile phones, there is such a Just one sentence.
It is worth mentioning that at the beginning of this year, a large number of low-priced old Gree second-generation mobile phones (official price is 3,599 yuan) appeared on the second-hand trading platform. These mobile phones were suspected to be resold by Gree employees and dealers. The incident triggered Gree Electric. Chairman of the Board of Directors Dong Mingzhu was strongly dissatisfied. At the time, Gree told the Southern Reporter that the company’s attitude towards the sale of Gree mobile phones at a low price was severely opposed, mainly because it disrupted the market order and resold some suppliers. The behavior is persuaded.
Dong Mingzhu once tried his own mobile phone in a number of public occasions. 'If you think that the mobile phone can do 100 billion yuan at a time, then please come. Some people say that the Red Sea can't do it. I think the Red Sea is the spirit that you have no challenge. The spirit of perseverance, the Red Sea and the Blue Ocean is the difference. Every industry has a business dead every day, new businesses come in. If my mobile phone is done, put all the appliances together, can you compete with me? Impossible At the recent Gree Electric Annual General Meeting of Shareholders, Dong Mingzhu once again demonstrated the importance of Gree mobile phones.
Not long ago, on the telecommunications equipment certification center of the Ministry of Industry and Information Technology, the suspected Gree third-generation mobile phone has passed the network access permit of the Ministry of Industry and Information Technology.