Chinese people have the tradition of eating food for the people. It is essential for three meals a day. They need to be carefully prepared and cooked. When it comes to eating, how can the kitchen be less? The kitchen has always been Chinese. The emotional connection of home life, the happiness and the sense of acquisition of people's lives, is the top priority of consumers. Therefore, kitchen appliances have developed rapidly in recent years. Zhongyi Kang statistics show that 2015-2017 In the year, the market scale of China's kitchen electric appliance industry has been steadily rising, maintaining a growth rate of more than 10% per year. This trend of 'the trend is like a broken bamboo' has injected more new vitality into the 'kitchen', making it no longer just in the traditional sense. Cooking dishes for meals.
Kitchen, can be a creative center
According to previous calculations by Zhongyikang, the traditional kitchen appliances in China's kitchen electricity market maintained steady growth in 2017. The retail sales of range hoods, gas stoves and disinfection cabinets increased by 12.8%, 11.5% and 8.8% respectively. The size of the electricity market reached 6.57 billion yuan, a year-on-year increase of 38.1%, and the potential is huge. Although the growth of the kitchen appliance industry has slowed down in the first half of 2018, according to the expectation of Guo Weide, vice president of Aowei.com, the size of the Chinese kitchen appliance market will be 2018. Breaking through 100 billion yuan.
It can be said that kitchen appliances are still one of the fastest growing categories in China's home appliance industry, which not only reflects the increasing living standards of people in economic development, but also indicates the consumer's quality of life in the context of consumption upgrading. The pursuit is becoming more and more prominent. Therefore, in the current era of the consumer market, high-end, intelligent, and healthy consumption have become the mainstream trend leading to the consumption of kitchen electricity. 'If the living room is an entertainment center and the bedroom is a health center, then Vantage wants Define the kitchen as the creative center of the Chinese family. Let users and family members be able to trigger inspiration in the kitchen, produce fun, promote sharing, and experience the process of creation and harvest. 'Pan Yejiang, chairman of Vantage Co., Ltd., said that in his view , true quality of life, should always be led by people, intelligent products as an aid, should be a 'comfortable' state of life.
Kitchen, can create 'smart + fashion home'
The 'happiness' of the Chinese people in the new era has changed a lot since its needs. With the improvement of people's needs, the people's needs for a better life are also growing with the pace of the times, as Pan Yejiang said. , 'People's pursuit of a better life, always keep pace with the times'; as the Red Dot Award has always stated, we must promote the high-end transformation of China's home appliance and consumer electronics industries, and create a consumer quality life demonstration; And above, coincides with Vantage's idea of a comprehensive and advanced strategic positioning of 'high-end smart kitchen appliances'.
Pan Yejiang, Chairman of Vantage Co., Ltd.
Pan Yejiang said that under the impetus of 'user thinking' and 'Internet +', Vantage is fully advanced around the strategic positioning of 'high-end smart kitchen appliances', promoting internationalization strategy, brand upgrading strategy, user + strategy, diversification strategy, and Committed to becoming the world's leading producer of high-end quality kitchen space. In terms of intelligence, Vantage can be regarded as the pioneer of the kitchen appliance industry. As early as 2013, Vantage internally proposed the strategy of intelligent kitchen; in 2014, Vantage and Microsoft have developed a kitchen electric system that can realize voice control. By 2017, most of Vantage's kitchen appliances have been grafted with intelligent functions. In this regard, Pan Yejiang said, 'Walti wants to complete the high-end smart kitchen appliances. Create a 'smart + fashion home' for users.
In many people's opinion, the kitchen may be a 'purgatory', which is a very burdensome place, but at the same time, it is also a very unique place. When using kitchen appliances in the kitchen, the user will have a loving part. There is a strong emotional color in it. The user's feelings provide a unique innate condition for the kitchen industry, and once they have a strong emotional color on the kitchen, they will be willing to invest in the kitchen. 'So The kitchen must match the user's values, aesthetics, technical concepts, innovative ideas and concepts of life. This is the product strategy of Vantage, Pan Yejiang said.
Since 2015, Vantage's management has completed the intergenerational change, and the 'second generation' Pan Yejiang has taken over the Vantage and led Vantage to carry out high-end intelligent transformation and upgrading. For more than three years, Vantage has continuously upgraded its technology research and development and product manufacturing. Improve product value, improve process level and product quality, and streamline product lines, and create a large number of best-selling models in the market, such as precision control stoves that can precisely control firepower, mirror hoods that can teach people to cook, burners Reversible magic dish, set three functions of washing and sterilizing storage and integrated three-body health dishwasher and other intelligent high-end kitchen appliances. This is in line with Pan Yejiang's trend and changes based on consumption upgrade, Vantage's artificial intelligence ' For the direction, we will combine professional and innovative wisdom technology, fashionable and beautiful industrial design and better service experience, and strive to create a more fashionable and quality 'smart life' for consumers.
The kitchen can satisfy people's pursuit of 'good life'
The Red Top Award is known as the 'home appliance weather vane', and there are many innovative products full of surprises. Whether it is a company or a consumer, the pace of the entire industry can be seen very clearly from previous award-winning works. In the application for the selection of the Red Top Awards, and the awards have also been won. In this regard, Pan Yejiang said that the Red Top Award is an affirmation of outstanding enterprises and a high-quality platform for brand communication. Vantage can be related to related companies. Occasionally, this award is due to the current brand positioning, corporate value concept and the Red Top Award's role as a quality life promoter. However, as mentioned above, 'people's pursuit of a better life is always with "The trend of the times," the red top award is also improving with the times, Pan Yejiang said, 'Future Vantage is bound to go forward with the Red Top Award, through continuous innovation and quality products and services for consumers. While upgrading the quality of life, we will satisfy people's pursuit of a better life.
At the same time, under the promotion of major social contradictions, people's quality of life will become higher and higher. Correspondingly, in addition to the rigid requirements of basic quality such as safety and energy saving, the products of the kitchen are also high quality and high technology. High aesthetic, personal, emotional and eager pursuit. Fortunately, high-end kitchens are responding best to adapting to new demands and current unmet new needs. In high-end, intelligent, stylish Under the wave of consumption characteristics, the future of China's kitchen electric industry can be expected!