Offline Take Technology, Mirror +, AI advertising machine, AR fitting mirror, WiFi probe... Under these dazzling 'black technology' blessings, Jingdong Qumei-Fashion Life Experience Hall officially opened on June 16th Welcome, since its operation, it has won extensive attention in the industry. From the perspective of operational effects, Jingdong Qumei-Fashion Life Experience Hall not only has higher operational efficiency and efficiency, but also brings unprecedented unboundedness to consumers. The shopping experience shows the ability of the unbounded retail to open up.
On July 17th, Peng Xingtong, Director of the Retail Innovation Business of the Jingdong Group's Fashion Life Group, Peng Xingtong, Director of Jingdong Data Research Institute, Liu Hui, and Director of the Qumei Home Retail Innovation Project, Zhou Bin, accompanied by China Commercial Federation President, Wang Yao, Director of China National Commercial Information Center, Li Mingtao, Dean of China International Electronic Commerce Center, Ministry of Commerce, Associate Professor, Department of Management Science and Information, Guanghua School of Management, Peking University, Qiu Lingyun, Deputy Director, Innovation and Entrepreneurship Center, Guanghua School of Management, Peking University Han Yudong, an associate professor in the Department of Marketing of the School of Business of Renmin University of China, and other heavyweight experts in the Chinese business field visited the Jingdong Qumei-Fashion Life Experience Museum and held a seminar later.
New technology promotes business model innovation 2018 or online and offline integration
Jingdong Qumei-Fashion Life Experience Hall, as a key project of Jingdong and Qumei transformation, has produced a rather beautiful transcript since welcoming guests on June 16. The data shows that Jingdong Qumei-Fashion Life Experience Hall In July, the average daily sales increased by 53% from June. During the visit, experts unveiled the secret of Jingdong Qumei-Fashion Life Experience Museum's 'opening'. The core of this secret is 'unbounded' ' .
Li Mingtao, dean of the China International Electronic Commerce Center Research Institute of the Ministry of Commerce, said that Jingdong’s combination of various 'black technology' and precision marketing left a deep impression on him. For example, Jingdong’s WiFi probe technology can sense through WiFi signals. The number of peripheral mobile phone signals, statistics on out-of-store traffic, and conversion rate into the store. At the same time, more than 3,000 items in the experience hall were selected by Jingdong through big data, so many products in the experience hall became explosions. , in turn, improve the store's effectiveness. In his view, 'all of our modern business models of innovation, technology have played an important role in it. When online and offline integration technology is no longer a bottleneck and threshold It will breed a lot of new commercialization scenarios under the technology', 'When the technology is applied in the physical commercial space, it is better to turn the technology into invisible'. The cooperation between Jingdong and Qumei may make 2018 become The first year of online and offline technology outbreaks.
Use 'story' to impress consumers into a big trend 'contact point enterprise' to transform future retail business logic
In addition to the 'visible' experience on the spot, JD's deep integration of the supply chain in the 'behind' has also attracted the attention of the participating experts. In the seminar, Zhou Bin said that Qumei and Jingdong cooperate in the supply chain field. The purpose of 'the first is to reach customers more broadly, the second is to solve the needs of various customers'. In order to achieve this, Jingdong and Qumei have been deeply involved in the supply chain. It is reported that Qumei is currently The supply chain and products, inventory, and goods have all been upgraded to the same system, and Jingdong has reached a comprehensive supply chain integration. Thus, JD.com has also fully utilized the design concept of 'space reconstruction, scene upgrade' to build 8 major Theme life scene, and integrated 3C electronic products, books and other multi-category products.
The multi-consumption scene based on supply chain integration has been affirmed by experts. Wang Yao, director of the China National Business Information Center, believes that technology is very important, but 'now consumers need soft things'. Jingdong and Qumei build The multi-consumption scene 'is not to introduce the things recommended to you, but to more closely match the story that you show in your heart, let you go to this story, and then yearn for this scene, this time can touch your heart more' This allows consumers to perceive online information, be efficient, and experience the most humane, temperature-conscious experience offline.
Han Yudong, an associate professor in the Department of Marketing at Renmin University of China, said that Jingdong and Qumei are both highly respected companies. The intuitive feeling that Jingdong brings to him is 'shocking', while Qumei is 'ideal'. Jingdong and Qumei cooperate , creating a new consumption scene, which means that 'Jingdong sells you any product for the purpose of not only satisfying one of your needs, but building a trust. The more you sell, the more you trust, the more you like, the more you can sell it to your high value. Selling things that didn’t exist and can’t be sold at all, this is a point of contact enterprise, what really needs to be done'.