'The French team won the championship, Vantage retired the whole paragraph', during the World Cup, such 'generous' advertising was really eye-catching. The French team finally won the World Cup, Vantage refunded? These days, many consumers to the media It is reflected that he has been routinely set by Vantage, the refund is difficult, and the refund becomes a phenomenon of returning the card frequently. 'Buy is not as good as selling', Vantage's marketing routine is full, is it suspected of deceiving consumers?
However, in the past few days, many consumers have reported to the media that they have been riddled by Vantage, the refund is difficult, and the refund has become a phenomenon of refunding cards. Is it true that consumers are really losing to the phrase 'buy? It’s not as good as selling it. This time, it seems that the Vantage, which looks like a big harvest, is really suffering from a wolf?
Vantage's biggest winner in gambling marketing or the World Cup advertising campaign
With the Gallic Rooster holding the World Cup, the World Cup time has finally come to an end. In fact, in addition to the carnival of the fans, in recent years, it is also the carnival of the merchants. From the billboards around the stadium, you can feel the business from the company. Enthusiasm, and this year as the official sponsor of the French team, Vantage, the Chinese second-tier kitchen appliance manufacturer, achieved full exposure of the brand with the gambling marketing of 'French team won the championship' and became the advertising campaign for the World Cup. One of the 'biggest winners'.
However, when the 'Vatican Refund' was hot on the two days, everyone called it a perfect marketing, the refund was difficult, and the refund became a refund. The consumer became the focus of the complaint.
On the eve of the May World Cup, Vantage released a big move, promised to buy the Vantage 'winning package' from June 1st to June 30th at 10:00 pm, Vantage will be purchased as ' The winning package's invoice amount refund for the product.
Refunds are difficult: one is delayed and the invoice is overdue
But when consumers are happy for France to win the championship and win the game, the online customer service has moved out to consumers for various reasons saying that the money cannot be refunded.
One of the situations is like Xiao Pan, who bought a 3,799 yuan winning package on the Vantage flagship store on the Suning Tesco site on the day of 618, but since the house he just bought is not yet in the stage of installing kitchenware, Pan chose to delay the delivery, and this also caused the invoice to be delayed, and finally no invoice became the reason for Vantage to refuse to give Xiaopan a refund. 'I said that I bought this fact you do not admit it? I bought this winning package Do you admit it? In fact, there are many bugs in the middle, buying furniture, things like kitchen utensils, many of them are like young people like me who just bought a small house, our home is in the decoration, and it is the place to rent, the unit Dormitory, it is not convenient to send it, we are all delayed delivery. '
Refunds are difficult 2: Two championship packages are packaged at the same time
If Xiaopan is rejected for a lack of invoice, then Ms. Yang’s husband’s order is planted at the same time to purchase two packages. Ms. Yang told reporters that the reason why Vantage refused to give them a refund was because At the time of purchase, I did not choose to order two packages separately, but chose another package combination that is exactly the same as the two winning package products.
Ms. Yang explained that they bought a set of hoods and a set of dishwashers. If they are separated, each set belongs to the champion package. Vantage has three sets of items on the top of Jingdong, and then they want to work together anyway. Buy, (Customer Service) Three to buy together is not a champion package. (Jingdong Huadi Electric) It has a thing written on the interface, if it is a champion package and a non-champion package together to buy it to give you a part of the championship package, but Ms. Yang is now strange that both of her family belong to the championship package. It is now combined to buy one and not retreat.
The explanation given by Ms. Yang to the customer service is that if Ms. Yang’s husband separates the single-machine stove cooker set and the dishwasher set, then it constitutes a two-piece winning package order, which can be refunded. But because of the choice of Sanhe at the time A package combination, so no refund.
The same refund is not only on the Internet. According to other media reports, some consumers said that offline consumers are not refundable because they are not informed of the need to sign a refund agreement at the time of purchase.
Refund Difficulty III: Online Shopping Card
Someone here has a refund, but there are people who can retire, but the retreat cannot be said to be a 'section' but a 'card'. Mr. Zhang said that when he bought the Vantage product, Vantage did not specify the details of the refund. .
Mr. Zhang said that no, there is no explanation that the retreat cannot be said to be a 'model' but a 'card'. (Vader) It was said that it was a full refund. He remembered this more clearly, that is, a full refund, yesterday ( On the 16th, after it issued a statement, he also deliberately went to the online Tmall Vantage page and glanced at it. It was Jingdong’s refund of the equivalent Jingdong card. Tmall retired the equivalent of Tmall’s card. Suning seemed to be Suning’s card.
In response to this series of disputes, the reporter also interviewed Vantage, but the other party said that the relevant person in charge is already handling the relevant work and cannot be interviewed. Because our relevant person in charge can now be interviewed. And they have no right to speak, just In the implementation, the relevant marketing and project leaders will go to the market for the first time, and arrange and handle the consumer refund. Therefore, at present, there is no relevant person in charge to be interviewed.
Expert: Vantage promised a refund, 'model' is the price
The reporter carefully reviewed the propaganda map previously released by Vantage. At the bottom of the picture, I found a very small line of words, which read 'The details of the event are inquired about the local terminal stores of Vantage or the Vantage authorized stores of various e-commerce platforms.' Liu Junhai, a professor at the Law School of Renmin University of China, said that if Vantage wanted to use this as a way to make a 'refund', then the wrong calculation was made.
Liu Junhai analysis, if the former Vantage has made a clear and specific commitment to consumers, then even if you leave a hand to say that dealers around the country can formulate relevant activities, it can only be further specific to implement the implementation of local dealers. The content of the previous commitment, and should not change the original commitment. The original promise is a very specific refund, the price is the price.
Liu Junhai further explained that from a legal point of view, once the two sides form a contract in this matter, the refund is a promise that Vantage must fulfill, whether it is refunding money or returning the card, the consumer should have the final say.
Liu Junhai said that the first thing that should be said is that Vantage’s commitment to its consumers, that is, if the French team wins the championship, Vantage’s promise to retreat the full amount is true and legal and effective. This kind of commitment once purchased the purchase of Vantage’s goods. If accepted, it will be transformed into a contract that is legally binding on both parties. If Vantage says that it is to be converted into a card with the same value as a card, it is equivalent to changing the original commitment to the consumer. The person agrees to count. Vantage should demonstrate the business wisdom and legal wisdom it deserves. Because Vantage’s impactful advertising has already added a lot to the Vantage’s commercial brand, Vantage only has to keep promises to make consumers This kind of trust and respect for Vantage can be continued and further enriched and strengthened.