Recently, some consumers reported to reporters that their iPhone 6 Plus exploded, but Apple sold the phone after being repaired by a third-party repair point. It refused to repair and pay. In the past two years, Apple’s mobile phone has repeatedly experienced quality problems and explosions. 'Slowing down the door', 'signal door' and other phenomena have gradually consumed the trust of consumers. The industry believes that in the context of the growing domestic mobile phone, if Apple does not improve the quality of its products, it will be difficult to prevent Samsung from embarking on the past. road.
Refuse to repair
Consumer Ms. Liu said that her iPhone 6 Plus exploded around 9 am on June 2, when there was no charging, and there was still 60% of electricity before the explosion.
'The mobile phone first smoked in my hand, but it didn't blow up. I put it on the table after smoking. After two or three seconds, it burst, then smoke, very pungent, the whole room could not be treated. The smoking situation lasted for about half an hour. I called the after-sales service. They checked the repair point and I went. As a result, the staff there removed the phone. They said that this screen is definitely useless. It has exploded, and the horn has burned out. The apples on the back of the motherboard also burned. These parts have to be replaced. They have to be repaired and they have to pay a lot of money. They don’t change for free. Let me trade in the difference, that is, I I need to spend another 5,000 yuan to get a new one. 'Ms. Liu said.
After that, Ms. Liu also called the Apple after-sales service to report that the other party requested to send the photo of the mobile phone and said it was handed over to the engineering department. However, the engineering department had no news for several days. 'This incident has seriously affected my work. There are no contact information and 3,000 photos in the phone. The work data in these photos is half. '
After Ms. Liu repeatedly urged, Apple finally took the mobile phone away on the morning of June 14th, and said that it must first analyze the cause of the explosion of the mobile phone. If it is due to the explosion of the mobile phone itself, it will be compensated and repaired, if it is an external cause. The consumer is responsible for it.
From June 14 to the present, more than a month has passed, but Apple has never given a solution, just let the consumer wait patiently. On July 4, Ms. Liu told the Beijing Business Daily reporter that Apple responded The mobile phone was repaired by a third party. Apple refused to make any free repairs and claims. For the reason of the explosion of the mobile phone, the other party said it was inconvenient to disclose.
It turned out that Ms. Liu’s first repair of the mobile phone was not Apple’s official after-sales point. The Beijing Business Daily reporter did not find this repair point on Apple’s official website. Ms. Liu said that it was Apple’s customer service phone 4006798800 found on Baidu. The repair address is given by the customer service. In this regard, Apple's official customer service said that only 4006668800 is Apple's official phone.
Does this mean that Apple can take no responsibility? Senior legal lawyer Hao Junbo believes that regardless of whether the mobile phone has been repaired by a third party, the explosion is before the repair, Apple can not deny the fact that the mobile phone exploded, if it is caused by the phone itself Explosion, responsibility is still in Apple, which poses a threat to personal safety for consumers. In addition, consumers have the right to know about the cause of the explosion of the mobile phone. Apple has no right to refuse to disclose the cause of the explosion.
Frequent explosion
The case of Apple's mobile phone explosion has not been common in recent years. Whether it is domestic or foreign, there are often problems. The Apple brand is no longer the same as the quality guarantee in the past, and it is starting to go downhill.
In January of this year, Apple’s mobile phone had two fire and explosion accidents in Europe. The explosion in Zurich, Switzerland caused many people to be injured. An explosion occurred in an Apple retail store in Valencia, Spain, causing smoke smog in the store. Evacuation, firefighters and police arrived at the scene. For the explosion, Apple did not publicly explain the reasons.
According to the South China Morning Post, in February this year, a battery explosion occurred at an Apple retail store in the Hong Kong International Finance Centre shopping mall. Two maintenance personnel felt unwell after inhaling smoke and were taken to hospital for treatment. At the time, the two were repairing. Equipment, suddenly the battery exploded, and there was a thick smoke on the spot.
In addition to mobile phone products, according to foreign media reports, when a user named Jason Colon in Florida moved to the gym, his AirPods suddenly started to smoke. Fortunately, he realized the danger and took off the headphones. I saw an AirPods showing signs of deflagration.
Apple's products have always been the guarantee of quality. Due to the stable system and meticulous workmanship, Apple's mobile phone's insurance period is longer than other brands. But in the past two years, Apple's products continue to have quality problems, including 'speed reduction door' , 'Signal Gate', 'System Vulnerability', etc.
From the end of last year to the beginning of this year, Apple was caught in the 'speed-down door' crisis. Many netizens exposed the problem of 'Apple is reducing the performance of the old iPhone', and tested the old iPhone model, the running points are reduced, the system Although it has been slowed down since then, Apple has repeatedly issued a statement saying that it will not deliberately reduce the iPhone experience in order to let users buy new phones, and gives a solution, but consumers do not seem to buy it, in many countries against Apple The company filed a lawsuit.
'Deceleration door' has not passed. In February this year, due to the fact that some iPhone 7 could not be networked properly, Apple announced a recall measure. Apple confirmed that a component on the logic board has failed, and a small number of iPhone 7 devices may “No service” will be displayed in the status bar (even within the coverage of cellular mobile signals). These affected devices are manufactured from September to February 2016, and sold in Mainland China, Hong Kong, China. Macao, Japan and the United States, including models A1660, A1780, A1660, A1779. In addition, more and more iPhone X users report that iPhone X has no response when there is a phone access.
Unpredictable future
It can be seen that after several years of glory, Apple has already encountered a 'middle age crisis'.
For the ever-appearing quality problems of Apple, Liu Qicheng, editor-in-chief of Communications World Weekly, said that Apple's current user base continues to increase, and it is naturally easy to become a target of hackers, so the loopholes are frequent; in addition, in order to adapt to the market, Apple's system gradually liberalizes some restrictions. This adds more opportunities for hacking. Starting with the iOS 8 system, Apple's input method is open, which allows some users to start giving up jailbreaks; iOS 9 also adds some new features that only jailbreak users can enjoy, such as split screens. .
On the other hand, the industry has also questioned that Apple's mobile phone slows down because Apple wants to speed up the replacement of new machines by consumers, thus driving sales.
According to a new report from independent market analyst firm Canalys, China's smartphone shipments in the first quarter fell 21% to 91 million. Eight of the top ten smartphone vendors saw a decline in sales. Apple's fourth position was once again replaced by the local brand Xiaomi, while the Xiaomi brand saw the largest increase in shipments in the first quarter, reaching 37%, with a total of 12 million mobile phones sold. According to the report, in the fourth quarter of 2017 Apple's shipments in China are slightly higher than Xiaomi, ranking fourth in the industry.
Along with the decline in sales rankings, Apple also lowered its product shipments. Previously, the latest news released by market research firm BlueFin Research Partners said that Apple once again lowered the iPhone X production. Analysis pointed out that the product output is reduced, and iPhone X sales BlueFin said in the report: 'We have found in recent verification that Apple has lowered its production target again, and the downgrade is mainly from iPhone X. The production target of Apple iPhone X is lowered by 6 million units. The OLED device has set a grand production target, but it has been lowered by more than 75 million units so far.
Although Apple's performance is still eye-catching, the second quarter of 2018 fiscal year net profit growth, net revenue growth, revenue and profit data is dazzling, but it is still difficult to hide the fact that the inventory pressure is strong. In addition to the fiscal season 52.2 million iPhone sales did not meet Wall Street analysts' expectations of 53 million. The US financial blog site Zero Hedge pointed out that Apple's product inventory increased by 164% year-on-year. Research firm Canalys data also showed that the iPhone X shipments were less than 14 million in the quarter. , down from 29 million in the previous quarter.
Industry observer Hong Shibin pointed out that Apple's most deadly place in the past two years is the product itself. Compared with the iPhone's classic 4S, 5S, the iPhone 8 series and iPhone X are extremely lacking in innovation, and Apple's rapid rise in the past few years is also because The brand has innovation that no other brand has.
Hong Shibin believes that iPhone shipments have been stagnant for many years, and the long-term expectations of the smartphone market are bleak, and things are becoming more and more obvious: Apple needs to find sustainable growth momentum outside the iPhone. For Apple, the core products are very Difficult to become a long-term growth driver, because the growth of the whole PC, tablet has been very slow. 'With the advantages of domestic brands represented by Huawei, Xiaomi, OPPO and vivo continue to expand, occupying the dominant position in the Android market, Apple's market challenge is coming The bigger, if you can't guarantee the quality, you may be on the old road of Samsung Note 7 event.
"New Blue Network 》 Original link Http://n.cztv.com/news/12954704.html
