According to statistics, China's offline consumption is continuing to pick up. Compared with supermarkets, department store sales have seen a significant decline in sales over the past three years. Convenience store industry sales growth has remained at 9% for the past seven years. Above. The continued growth of the economy, the rise of young consumers, policy support and the involvement of capital and retail companies have become the driving factors for the steady growth of convenience stores over the past few years.
With the improvement of the pace of life and the increase of work pressure, consumers' demand for instant convenience in life is constantly increasing. In the era of Internet online traffic dividends, offline retailers have launched active strategies. Currently retail industry Online is already a red sea, and the critical point of offline retail transformation has also arrived. At the same time as traditional retailers are racing around, new convenience stores that can interact with consumers more or closer to consumers are also emerging. Convenience bee is one of the outstanding representatives.
So where is the convenience bee different from most convenience stores?
First of all, strict quality control
The products that are convenient for bees to sell, such as the self-owned brand explosions produced by fixed-point OEMs, such as bread, and imported goods such as casual snacks, as well as the net red explosions such as the 葩 葩 ' 米 米 米 米 米 米 米 米 米 米 米 米 米 米Etc. Among its own brand 'bee quality selection', although just started, but the category has covered snack foods, beverages, personal items, household items, etc., up to dozens of varieties.
At the same time, convenience bees use hot meals to create their own characteristics, and constantly increase the proportion of hot meals in the overall operation of the store. Convenient bee shops not only carry convenient safe breakfast, provide a wide variety of lunch, dinner service, and constantly develop new Category. In addition, there are also features freshly ground coffee, special sprouts, homemade specialty bread, homemade specialty sandwiches, homemade special rice balls, etc., to meet the needs of different consumer groups.
Second, give full play to the advantages of Internet genetics
Convenience Bee has a technical team of nearly a thousand people, a powerful big data back-end, so that each store's preferential products, the discount range is not the same, in order to enhance the product turnover rate, improve operational efficiency. Convenience bees through the APP to open the online Next. This not only can get user data and traffic, but also help improve single store efficiency.
In addition, Convenience Bees also make full use of next-generation information technologies such as artificial intelligence, Internet of Things, and big data, use data-driven and efficient operations, use technology to capture changes in consumer trends, and use technology to change traditional retail services to achieve on-demand customization and 'thousand stores. Thousands of faces to enhance the user experience.
Third, create a different service experience
Facilitating the bee to build a 'one quarter of a community service circle', to create a new three-dimensional service system with the deep integration of the Internet and physical retail.
In 2018, the convenience store business will continue to break out. Convenience stores are still the cusp, and there is still huge market development space. This is almost the consensus of the industry. The convenience bee is still in the running mode stage, as long as it concentrates deeply and becomes a state-owned convenience store brand. The frontier troops are just around the corner.
According to statistics, China's offline consumption is continuing to pick up. Compared with supermarkets, department store sales have seen a significant decline in sales over the past three years. Convenience store industry sales growth has remained at 9% for the past seven years. Above. The continued growth of the economy, the rise of young consumers, policy support and the involvement of capital and retail companies have become the driving factors for the steady growth of convenience stores over the past few years.
With the improvement of the pace of life and the increase of work pressure, consumers' demand for instant convenience in life is constantly increasing. In the era of Internet online traffic dividends, offline retailers have launched active strategies. Currently retail industry Online is already a red sea, and the critical point of offline retail transformation has also arrived. At the same time as traditional retailers are racing around, new convenience stores that can interact with consumers more or closer to consumers are also emerging. Convenience bee is one of the outstanding representatives.
So where is the convenience bee different from most convenience stores?
First of all, strict quality control
The products that are convenient for bees to sell, such as the self-owned brand explosions produced by fixed-point OEMs, such as bread, and imported goods such as casual snacks, as well as the net red explosions such as the 葩 葩 ' 米 米 米 米 米 米 米 米 米 米 米 米 米 米Etc. Among its own brand 'bee quality selection', although just started, but the category has covered snack foods, beverages, personal items, household items, etc., up to dozens of varieties.
At the same time, convenience bees use hot meals to create their own characteristics, and constantly increase the proportion of hot meals in the overall operation of the store. Convenient bee shops not only carry convenient safe breakfast, provide a wide variety of lunch, dinner service, and constantly develop new Category. In addition, there are also features freshly ground coffee, special sprouts, homemade specialty bread, homemade specialty sandwiches, homemade special rice balls, etc., to meet the needs of different consumer groups.
Second, give full play to the advantages of Internet genetics
Convenience Bee has a technical team of nearly a thousand people, a powerful big data back-end, so that each store's preferential products, the discount range is not the same, in order to enhance the product turnover rate, improve operational efficiency. Convenience bees through the APP to open the online Next. This not only can get user data and traffic, but also help improve single store efficiency.
In addition, Convenience Bees also make full use of next-generation information technologies such as artificial intelligence, Internet of Things, and big data, use data-driven and efficient operations, use technology to capture changes in consumer trends, and use technology to change traditional retail services to achieve on-demand customization and 'thousand stores. Thousands of faces to enhance the user experience.
Third, create a different service experience
Facilitating the bee to build a 'one quarter of a community service circle', to create a new three-dimensional service system with the deep integration of the Internet and physical retail.
In 2018, the convenience store business will continue to break out. Convenience stores are still the cusp, and there is still huge market development space. This is almost the consensus of the industry. The convenience bee is still in the running mode stage, as long as it concentrates deeply and becomes a state-owned convenience store brand. The frontier troops are just around the corner.
