Micro-strategy and Shanghai number aggregation to create a new engine for SME BI service

In 2018, the business intelligence market continued to be hot, both in the investment circle and in the IT circle, with a focus on big data and BI.

Compared with the domestic BI enterprises that rely on the data analysis needs of Chinese enterprises, foreign BI manufacturers in terms of market development, if they want to have stronger customer acquisition capabilities, we must first understand the real pain points and needs of each Chinese company. The huge project is also a weak link that many global companies cannot solve. As the world's leading BI manufacturer, MicroStrategy's approach is to strengthen and optimize the channel system construction, and form an alliance with local industry leaders to jointly develop the market. Recently, micro The strategy has signed a cooperation agreement with Shanghai Jiju Intelligent Technology Co., Ltd. (hereinafter referred to as 'Shanghai Juju'). The two sides will share resources and complement each other's strengths, and carry out long-term and in-depth cooperation in product promotion, channel layout and marketing. Strengthen the market leading edge of both parties.

SMB BI applications need to be smarter, faster, self-help

Large companies have long considered using BI because they have sufficient investment time and funds. At present, many small and medium-sized enterprises have already deployed or are preparing to start BI projects, hoping to get the return on investment in the shortest time and at the least cost. So, what kind of technology and product platform can achieve this goal, may be the biggest problem facing SMEs. Micro-strategy has been committed to subvert the status quo through innovation, helping Chinese companies and partners to enhance their intelligence analysis and application capabilities. In order to meet the needs of the digital transformation of SMEs, the micro-strategy has officially launched the Dossier report, allowing SMEs to deploy quickly, saving system and implementation related investment.

As an expert in the field of BI, Chen Yongde, general manager of Micro-Strategy Greater China, believes that the biggest difference between Chinese and foreign BI applications is the difference in life cycle. Foreign customers will seek help from Deloitte, Capgemini and other consulting companies before deploying BI. BI, big data planning. And China is a leap-forward development market, especially SMEs often try to buy first, can not change, which is quite unfavorable for the customer's own system construction. In order to improve the success rate of BI projects, in software selection At the time of the model, Chen Yongde suggested that Chinese companies should choose the world's top tools, and also consider the softening indicators such as localization project implementation and technical services. This is also the main reason for the cooperation between micro-strategies and Shanghai. Chen Yongde said: 'Shanghai With professional and mature BI application framework products and experienced implementation team, it is the leading provider of industry business intelligence solutions in the Chinese market. Micro-strategy hopes to accelerate the coverage of micro-strategic China market with the cooperation of Shanghai Juju. Create a new engine for SME business intelligence services and promote their digital transformation.'

The micro-strategy has spent nearly 30 years to create the most comprehensive evaluation application platform. It has the exclusive advantages of fast operation, military-level security protection and high scalability, which can greatly help enterprises achieve enterprise-level analysis at the lowest cost. BI projects need to be very familiar with and understand the industry, their own business, internal processes, etc., which makes it difficult to concretely. Chen Qinghua, founder and chairman of Shanghai Diju, pointed out that after establishing strategic cooperation with the micro-strategy, The company will use the top technology of micro-strategy, combined with its excellent management philosophy, industry knowledge and talent advantage, to provide customers with customized BI solutions, focusing on solving the core issues related to customer operations. This move not only meets the distinctive characteristics of the new generation of BI flexible, fast, self-help, but also from the actual situation, alleviating the cost pain points in the transformation and upgrading of SMEs.

AI will become an important part of business intelligence

To surpass peers, one is that the product function is strong enough; the second is to continue to invest in the R&D field and form an advantage; the third is to have a strong market and industry insight. Gartner in the "2018 Business Intelligence and Data Analysis Magic Quadrant" Some of the key BI technology trends in the future, such as enhanced analysis, data scalability and model complexity, embedded capabilities, etc., believe that these key technologies will really change the next 10 years of data analysis. Micro-strategic perspectives in its product strategy It is undoubtedly revealed.

How to integrate scenes of AI and BI is one of the key directions of micro-strategy. For this reason, they have already planned a clear roadmap for AI products. For example: Using natural language processing technology and speech recognition technology to let equipment understand Question, search the MicroStrategy metabase for relevant answers; use machine-based augmented reality analysis technology to scan products with cameras to gain insight into product analysis or watch other recommended products. Of course, the micro-strategy is located in the R&D team of more than 300 people in Hangzhou. We have begun to study in depth how to interface with the actual needs of Chinese companies, how to integrate domestic excellent AI, big data and cloud products, and develop more product functions that are consistent with Chinese users' application habits.

In terms of data scalability and model complexity, micro-strategies have made it the biggest selling point for enterprises. Currently, the entire data architecture is becoming more and more complex, and the number and size of data is increasing, which forces data analysis and BI systems. The development team must think about where to judge and how to model the data. MicroStrategy products do not require complex modeling processes and can access virtually any type of data with a variety of native connectors, including spreadsheets, Salesforce reports, Hadoop, etc. Big data sources and business application data, employees can quickly and easily analyze through browsers, mobile devices, email, communication software, etc.

Mobility accelerates BI 'popular' process

Business intelligence was once considered a 'boss project', belonging to executives, IT departments and professional data analysts. However, in recent years, frontline executives are increasingly using data analysis related systems to make them popular. "National Business Intelligence" is becoming a trend. Coupled with the addition of business intelligence software mobile features, the user interface has become easier than ever, and users can easily use it. BI development is evolving in a 'popular' direction.

Chen Yongde believes that mobile performance accelerates the BI 'popular' process. As the leader of mobile BI, micro-strategy is the first to deploy IOS systems, and successfully develop BI applications based on Android native systems. These native applications can also interact with the data of the report. Employees see and hear, such as a signature, a message, can be written back to the rear system through mobile BI, the system through the mobile report, analysis and monitoring will put the latest information in the hands of employees, so that they can be anywhere Make more informed decisions.

Over the years, China has been an important strategic market for micro-strategies. It is understood that in 2018, Micro-strategy will strive to maintain its business growth and the direction of Chinese enterprises, expand the ecosystem of partners, and participate in China with a more active attitude. Digital construction.

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