After a wave of unsettled waves, after the loss of the agents of the Emperor Beijing-Tianjin area and the Gree dealers in Hangzhou, the news of the four-season Muge distributor in Xuling County was closed.
According to Henan City Channel recently reported that corporate headquarters Yanling County deserted overnight, the day before was still open for business the next day on the doors locked, rental stores also posted notices.
Store manager Xiaoyuan said Shihai previous day from work as usual the next morning to work and found the store has been evacuated, the boss disappeared. Now do not answer the phone micro letter also pulled the black, there has been no wage settlement.
It is understood that a total of Yanling County twenty or thirty dealers suffers implicated.
According to documents provided by the industry, the company issued a statement on the matter on July 13. The statement said: In response to the media report 'Lingling a distributor lost contact', our company attaches great importance to it and has gone to the first time. According to the survey, due to the personal loan and arrears of the Fuling dealers, the interests of the distributors are damaged. At present, our company has set up a special event working group to assist the victim dealers to collect evidence and carry out active rights protection.
Some home appliance dealers said that the above-mentioned things are only the tip of the iceberg. A certain area 'Jinxing millet' air-conditioning agent has just gone to the building. At present, the dealer is working on the case.
The intensive outbreak of dealers' loss of connection is an accident or a necessity? In the end, is personal business poor or poor sales? In this regard, home appliance dealers have their own views.
'Recent dealer incidents, although personal business problems cannot be ruled out, most of the factors are related to the market situation. ' Zhang Shaoshuo, head of the home appliance dealer alliance organization, told China National Grid that on the one hand, home appliance stores are facing giant channel sinking. On the other hand, the sales of air conditioners, kitchen appliances and other categories in the first half of this year have declined compared with the same period of last year. Physical store dealers are generally facing pressure on inventory and capital.
It is understood that since most of the traditional home appliances market has been popularized, sales and profits are relatively stable, so air conditioners have become the mainstay of home appliance dealers. It is estimated that many home appliance dealers have about three-thirds of their investment and returns. Second, from the air conditioning business.
'The proportion of air-conditioning business in our store is probably close to this figure.' A home appliance dealer in North China told China National Grid that although the local weather is hot this year, the sales in the store are only about 40% of last year, which is very To a large extent, it is related to the demand for overdraft in the market last year.
In addition to the factors of the product and the market itself, there are many variables in the consumption environment.
'Now many people are burdened with buying a house and so on. In fact, disposable income is not necessarily plentiful. Some consumer product upgrades and product renewal intentions are not particularly strong. ' Zhang Shaoshuo believes that the consumption base and the high-end product coverage population base are still In the case of not high, the phenomenon of 'consumption downgrade' exists at the same time, such as the emergence of more.
Resident leverage is a common indicator of household debt, which is used to characterize the proportion of household sector debt to GDP. According to public data, the leverage ratio of Chinese residents was only 3% in 1996 and only 18% in 2008, but residents since 2008 Leverage rate began to show rapid growth, doubling in just six years, reaching 36.4%. By 2017, the leverage ratio of residents has reached 49.0%. The increase in the proportion of residents' debt will, to a certain extent, restrain the consumption level of residents, and then Affect the market of related commodity markets.
In addition to the ups and downs of the micro-product market and the changes in the macro-consumption environment, the traditional stamping and stamping tradition closely related to the home appliance industry is also an important factor in the loss of the home appliance dealers.
'In addition to the large e-commerce platform and large-scale chain, basically the entire home appliance distribution channel is a mode of printing and selling goods.' A dealer told China National Grid, in order to get the manufacturer's policy rebate, the distribution channels are basically carrying increasing year by year. The pressure of the goods. Once the market is not good, the dealer's capital and inventory pressure will increase significantly.
As for the 'zero inventory' model mentioned in the industry in recent years, the flexible production model, many home appliance dealers believe that this is a big effect on manufacturers' on-demand production, reducing inventory, and avoiding risks, but the survival status of terminal retail distributors. There is no actual change.
In the face of the above external factors, manpower does not seem to change. But for the optimization of self-employment, home appliance dealers are exploring the way out.
According to Zhang Shaoshuo, many dealers are reducing the procurement cost through crowdfunding, and can adjust the procurement categories according to market conditions. In addition, home appliance cleaning service is also one of the popular transformation paths, and dealers expand through cleaning services. At the same time of income sources, we can also use the opportunity of services to expand sales, and gradually form a 'new retail' system with the characteristics of home appliance dealers.
'Doing home appliance cleaning service can expand more users while increasing revenue. Users can build a certain scale to be a better community. 'Wang Xiaoyong, a Wuhan home appliance dealer, said that through the normal sales rhythm combined with life service, home appliance cleaning Services and other measures can better increase the user's stickiness, transform the local integrated life service provider, and gradually realize the goal of increasing the income and reducing the pressure.