After making a great contribution to Jingdong, Jingdong Mall’s former CEO Shen Yuyu chose to hang out. After two years, this important post that Jingdong sealed for a long time finally had a new successor – Jingdong veteran Xu Lei, but this position still needs to be Plus the word 'rotation'.
On the morning of July 16, Jingdong Mall announced the implementation of the rotating CEO system. Jingde Group CMO Xu Lei also served as the first CEO of Jingdong Mall, reporting to Jingdong Group CEO Liu Qiangdong, responsible for the daily work of the mall, which is the first time Jingdong is inside. Implement a rotating CEO system.
In the field of domestic technology companies, the system of rotating CEOs originated from Huawei. According to relevant information, the CEO of Huawei is rotated by a number of senior executives responsible for the main business, and the term of office is half a year. Compared with Huawei, Jingdong has not announced the rotation. The term of the CEO has not yet announced the list of other rotating CEOs.
If Huawei's model is applied, the relevant leaders of several important business groups and other executives of Jingdong Mall may become candidates for the rotating CEO. What is more worthy of attention is that in the announcement, Jingdong said: 'The company expects to pass this system. Implementation, comprehensively improve organizational synergy efficiency, stimulate team innovation and vitality, and provide a broad stage for exhibition and development space for more outstanding leading talents.
This means that the plan for the upgrading of Jingdong executives will pay for the water.
Future Rotation CEO
In recent years, many companies have begun to emulate Huawei's adoption of the rotating CEO system. However, Huawei founder Ren Zhengfei also said that the CEO rotation system is not a good method, it still takes time to test. Jingdong's biggest competitor Alibaba also last year. Beginning to try the rotation system, Ali Entertainment also announced the implementation of the rotating presidential system, Yang Weidong served as the first rotating president, reported to Alibaba Group CEO Zhang Yong.
Overseas, IBM, Siemens, Ericsson and other technology companies have established a job rotation system between the company or a multinational branch.
In most companies, the core purpose of executive rotation is often to deal with the internal executives of the company, to stand on their own feet, and to train future managers.
In fact, within Jingdong, small-scale middle-level rotations have also been carried out.
In October 2016, it was reported that Liu Qiangdong was very dissatisfied with the internal corruption problem, so he launched the rotation system of some business divisions. At that time, more than 10 key positions of the department were exchanged: including clothing, luxury goods, watches and clocks of the clothing and home business department. , Business Line Director of Automotive, Consumer Products Division, Beauty Care, Cleaning, Pets, Global Purchase, etc., and one or two directors of the Fresh Food Division are also required to rotate.
Compared with Huawei, Lenovo, and IBM, where the rotation system is relatively mature, Jingdong’s rotation system seems to be not mature from the perspective of talent reserve and high-level stability. Huawei’s rotation from the COO to the CEO’s rotation It is followed by the management team that Huawei has grown up to. The information from Wall Street institutions shows: 'Jingdong's corporate management documents show that in addition to the founder Liu Qiangdong, Jingdong's senior management team is only about three years old.'
In January of this year, Jingdong Mall carried out an organizational restructuring. The original 10 business divisions were integrated into three major business groups: Daxiaoxiao, Electronic Entertainment and Fashion Life. Wang Xiaosong, Yan Xiaobing and Hu Shengli were the three major business groups. The president was promoted to senior vice president of Jingdong Group and reported directly to Liu Qiangdong.
After the implementation of the rotating CEO system, Jingdong Mall has not announced whether the reports of the presidents of the three major business groups will change, but they will become important candidates for the future CEO of Jingdong Mall.
Why is Xu Lei?
For the Jingdong Group, which has become a behemoth today, Jingdong Mall is as important as Apiaba.
In August 2016, Shen Yuyu, who had been at the helm of Jingdong Mall for five years, announced his resignation as CEO of Jingdong Mall for family reasons and was responsible for the expansion of Jingdong's overseas market. In the internal mail at the time, Shen Yuyu said that he had been with Jingdong Group CEO Liu Qiangdong and Jingdong Core. The management team conducted in-depth communication, initiated the reform of the business department system of Jingdong Mall, and completed the training of the leader of the business unit and the handover of the baton.
Jingdong also announced a major personnel adjustment: Jingdong Mall CEO Shen Yuyu was transferred to the president of Jingdong Group's international business, and he did not set up the post of CEO of Jingdong Mall. According to the interview of “Chinese Entrepreneur” at the time, after Shen Yuyu adjusted the post The 10 major executives of Jingdong Mall reported to Liu Qiangdong.
This means that the actual CEO of Jingdong Mall is Liu Qiangdong himself.
However, with the gradual expansion of Jingdong's business system, the branches of logistics, finance and other branches have independent CEOs. Jingdong Mall, the core of Jingdong's entire system, obviously needs an independent trader.
Xu Lei is not an unexpected choice. After serving as the CMO of Jingdong Group in 2017, the veteran who has been in Jingdong for ten years has actually become the second-in-command of the Jingdong Power Center. He was responsible for the overall group including the mall. , integrated marketing functions such as finance, insurance, logistics, Jingdong cloud, etc., as well as the group's overall domestic market public relations strategy planning function, providing public relations and market support and services for each business segment of the group.
Prior to this, Xu Lei also initiated the closed-loop integration of the front-end business and team of Jingdong Mall APP, PC and WeChat Q, and established the marketing platform system of the mall. It is one of the most important executives of Jingdong Unbounded Retail.
Jingdong talent rejuvenation started
Alibaba's retail e-commerce business had a similar “rotational” class committee system at the end of 2015. These class committees need to pay attention to the coordinated development of almost all businesses in the system. This has further strengthened the Alibaba executive team.
As shown in the Jingdong announcement, 'providing a broad display stage and development space for more outstanding leading talents' may become an important goal of Jingdong Mall to start the CEO rotation system.
Prior to this, Jingdong’s senior management team had undergone several shuffles.
Before the IPO, the expansion rate of Jingdong executives was greatly improved. A group of top professional managers with overseas famous schools and famous foreign companies' resumes joined Jingdong. Shen Yuyu, who has Iowa University + American Express + McKinsey + Baidu background, is a typical representative. In addition, CTO Wang Yaqing (has resigned), Lan Lan, Long Yu, Hun Chun, Xiong Qingyun and so on.
This triggered a rebound in Jingdong’s original senior management team. Several veterans left Jingdong. But this batch of high-quality talents in the airborne still helped Jingdong to go public in the US, and sorted out the organizational structure of Jingdong, helping Jingdong from a simple The e-commerce platform has become a huge 'retail industry' group.
In 2016, the status of this group of new executives has declined. Xiong Qingyun, Lan Lan, Hunchun and other senior executives have gone from the company's front desk to the back office. Xu Lei, Wang Zhenhui (Jingdong Logistics CEO) 4. The old employees, the internal power has risen sharply.
After this change, Jingdong already has a number of post-80s 'old' executive teams: Jingdong Vice President, Jingdong X Business Unit President Xiao Jun, Jingdong Vice President, No. 1 Store CEO Yu Rui, Jingdong Finance Vice President, Xu Ling, who is in charge of the payment business, is among the best.
In addition, the previous internal 'Peng Peisheng' may also take this opportunity to gradually play a more important role. The data show that by 2016, Jingdong has recruited 444 students, including two of whom have been promoted to At the vice president level, more than 20 people were promoted to the director level. There were Yu Rui, director of investment relations Li Ruiyu, and a new generation of managers such as Zhang Wei, a related company.