In recent years, with the strength of more powerful enterprises, electric cooker products have made rapid progress in both appearance and technology. In general, the following major trends have emerged:
Trend 1: The liner material is rich and varied
At present, the electric cooker liners sold on the market are mainly white pottery. According to Zhongyikang retail monitoring data, the retail sales of Baitao liners accounted for 65% of the online retail sales, and the offline proportion also exceeded 50%, but compared with the same period last year. Compared with the double-line market of white pottery liner, the proportion of the two-line market is decreasing. The main reason for this phenomenon is that the liner material in the market has become richer and more diversified. In addition to white pottery, the purple sand liner has also been an electric cooker. A major material, but due to the scarcity of purple sand resources, the market is limited by the development of a material in the electric cooker market.
In 2018, Xiaoxiong Electric re-energized the purple sand market, established a purple sand production base in Taipu, which has a history of 4,000 years of ceramics, and invited Lingnan to send ceramics to hand-create the purple sand liner. This is not colored, not glazed, no chemical added. The natural purple sand electric cooker won the Epland Golden Word of Mouth Award. As of June 2018, the online market purple sand liner products contributed 2.2 percentage points to the sales of the bears. The terracotta liner double-line market increased steadily. Among them, online terracotta retail sales increased by 59.2% year-on-year. In addition to Supor, Midea, Life Diary and other brands have also increased their investment in terracotta products.
In addition, high temperature resistant porcelain is also a new development direction of the electric cooker liner. It represents the high temperature resistant liner of Supor Zhonghua Chi Tao Kettle and Midea Charcoal Soup Pot. It can withstand 420 °C-20 °C cold heat exchange without cracking. In addition, new materials such as glass liners and neodymium cast iron liners have also appeared. Different product characteristics are tailored to different market segments to meet the needs of different consumer groups.
Trend 2: Heating mode change, heating speed increase
In the past, the electric cooker was also called the slow cooker. This 'slow' word is mainly for its heating rate. The main reason that affects the heating speed is the heating method. From the earlier tropical hair, the heating tube to the present The heating plate, IH electromagnetic heating and far infrared heating, electric cooker has begun to 'speed up'. It is understood that the current power of most electric cookers on the market is 300W-500W, and the power of the product after speed increase can reach 700W or more. This can be achieved after the fire is boiled and then turned into a small fire and slow-cooked, so that people can enjoy a pot of soup in a fast-paced life.
Trend 3: Stew pot, stewed line blurred
From the shape and cooking method, the electric cooker can be subdivided into two categories: electric cooker and electric cooker. The electric cooker is a slow-slung stew, and it is equipped with multiple small stews suitable for stewing various desserts and nourishing. The electric cooker generally has a larger volume and can be cooked directly in the inner pot, which is more suitable for stewing larger meat soups.
Nowadays, the electric cooker's outer pot produced by some brands adopts stainless steel inner wall. In addition to using the stew pot, it can also be directly stewed in the outer pot. It is called 'steel stew' function in the industry. There are also brands in the electric cooker category. Adding stewed 盅 accessories to its products, such as the US MD-TGW40W, in addition to the volcanic pottery liner added two white pottery stew, combined with different cooking procedures to achieve a real Multi-purpose pot.
Trend 4: Both function and face value
In the new round of consumer upgrades, consumers are increasingly demanding both functional and form factors. Faced with such demand, electric cooker manufacturers have begun to strengthen the development of product industrial design and product segmentation functions. For example, the sky has launched a product with professional bird's nest stewing function for the beauty of women. It is reported that this product can be cooked according to different cooking procedures according to the stewed swallows or swallows.盅 bird's nest.
In this year, Jiuyang proposed a new concept of 'taste health' and 'home aesthetics'. The Beishan electric cooker introduced the elements of Chinese landscape painting. The design is simple and elegant, the fashion is simple, the detail design is very chic, and the wood grain insulation Handle, wood roof top cover, safety protection heating plate and safety protection sockets all show the unique design of Beishan electric cooker.