In 2017, the Internet TV industry is still not out of the cold winter, but the OTT industry (OTT is the abbreviation of 'Over The Top', which refers to providing various application services to users through the Internet) is ushered in the critical point of development. 'As of 2017, China Smart The total number of TV activations was 148 million units, and the number of reservations was 193 million units. After just three months, it has increased by 11% in the first quarter of 2018. The total activation amount has now reached 165 million units. This number is very impressive. Such a large amount of activation will inevitably lead to very large traffic, for example, the number of exposures per day will reach 200 million times, and the flow of traffic has slowly come. 'Quan Kai Network Vice President Feng Baocheng told reporters of Beijing Business Daily Express.
According to Feng Baocheng, the average daily boot time of traditional TV is 252 minutes, while the OTT boot time is 311 minutes. Now the viewing time of more than 300 minutes accounts for 42.7%. The increase in watch time means the time spent on the platform. As the price rises, the traffic is also very impressive, obvious, and still increasing. Based on the development trend of China's OTT, the revenue capacity is also doubling, and the value that can be created under the traffic flow of the OTT industry is also rising.
The huge market has also caused many companies to start to occupy the scale of end users. Like Cool Open Network's revenue in 2017 is 288 million yuan, this figure does not include shopping and running water, advertising growth, content revenue growth, film and television growth exceeded 300% on average. In addition, the Cool Open network has reached a valuation of 10 billion yuan in the past two years.
It is reported that OTT big-screen advertising has ushered in an excellent opportunity. Advertisers are not considering the problem of not doing OTT advertising, but how to quickly and effectively carry out more expenses in the big-screen advertising market, and more scientifically. Feng Baocheng said: 'We can achieve a lot of new OTT advertising methods. In the Spring Festival of 2018, we launched the industry's first TV red envelope. On the first line, we were introduced by Ctrip, Jingdong, Cobos and other brand advertisers. According to statistics, within 10 days. 10 million yuan of resources, the brand's cumulative exposure of 308 million times, covering 10.19 million families. If you are an advertiser, I can make 200 advertising portfolios, from pre-study, accurate delivery, execution scheduling to effect evaluation, give the whole set Ad serving solution. '
'Future OTT advertising can tap more interactive and interactive, and we are confident that OTT advertising will innovate and promote the new economy of the living room.' Feng Baocheng said.