In 2019, the Appliance & Electronics World Expo (AWE2019) was officially launched. The world's top home appliance and consumer electronics industry event will continue to be staged at the Shanghai New International Expo Center on March 14-17, 2019. In 2019, AWE will reinterpret the theme of 'Global Platform for Smart Life' with more innovative products and solutions, more cross-border elements and international big-name companies, and fully demonstrate the beautiful life under the new era of intelligent technology empowerment. blueprint.
AWE2018 has reached new heights and its global influence continues to increase
Nearly 130,000 square meters of exhibition area, 292,600 visits to the audience, nearly 100 press conferences, tens of thousands of new products, AWE2018 with a series of record numbers, further consolidating its position as the world's top home appliances and consumer electronics show, AWE and Germany IFA, the United States CES three-legged pattern has been formally established.
At the same time as the scale of the exhibition grows steadily, the growing AWE is attracting more and more global home appliances and consumer electronics companies. In 2018, Sony, Philips and other global consumer electronics giants first landed in AWE.
The technology park AWE2018, which was first opened in 2017, is still very popular. Tencent, innovative workshops, Lenovo, GoPro, Ubisoft and other Internet giants, innovative investment institutions, and a large number of technology startups have settled in science parks, demonstrating artificial intelligence, smart travel, The world's latest wave technology and cutting-edge smart life scenes in the fields of smart entertainment and sports health bring visitors an unprecedented experience.
In 2018, the number of AWE visitors reached a breakthrough again. According to statistics, during the four-day exhibition period of AWE2018, the number of on-site visits reached 292,600, an increase of 33% compared with last year, and the number of consumers showed a rapid growth of 200%. AWE2018 also attracted Overseas visitors from 76 countries and regions around the world came to watch the exhibition. The proportion of AWE overseas visitors increased further to 8% this year.
AWE2018 witnessed a significant increase in the number of exhibitors, and the more attention is the leap of AWE's audience. Among the exhibitors of AWE2018, professional visitors accounted for more than 70%, while corporate executives accounted for more than 70% of professional visitors. Half of the proportion. During the AWE2018 period, He Xiangjian, founder of Midea Group, Fang Hongbo, Chairman of Midea Group, Liang Haishan, CEO of Haier Group, Dai Zhengwu, President of Sharp Group, Yu Chengdong, CEO of Huawei Consumer Business, etc., all appeared in the home appliance and consumer electronics industry. The AWE stage caused a huge stir in the industry.
As the most active and innovative platform in the global home appliance and consumer electronics industry, AWE's global influence is continuously improving. During the AWE2018, more than ten national embassies and consulates in China, business counselors came to visit; German modern kitchen industry Associations (AMK), Japan Motor Industry Association (JEMA) and other overseas industry organizations organized their own corporate executives to AWE Insights technology development trend; dozens of overseas media conducted in-depth coverage of AWE2018; domestic large real estate companies grouped to AWE site Negotiate procurement and business cooperation.
As an excellent window to gain insight into the global trend of innovation in the home appliance and consumer electronics industries, AWE has also attracted the attention of national media. From March 5th to March 7th, CCTV's core financial and news column "Chao Wen Tian Xia", "Economy" "Information Broadcasting", "Global Finance Connection", "24 Hours" has broadcasted the AWE2018 promotional film for two consecutive days for three consecutive days. This is a significant news in the moment when the whole country pays attention to the two sessions of the country. Not only that. During the AWE2018 period, CCTV also sent a report team of nearly 30 people including 8 major column producers, and reported the whole process of AWE.
While affecting the global windshield of home appliances and consumer electronics, AWE has also had an impact on the capital market. Previously, AWE had brought two daily limit for a certain home appliance stock, which was a good story in the industry; in 2018, AWE In the downturn of the stock market, the entire home appliance sector has risen sharply. The value of AWE for the capital market is self-evident, and there is no precedent in global exhibitions.
Today, AWE has grown into a large-scale comprehensive platform that integrates the upstream and downstream of the industry chain, consumers, capital markets and media across the home appliance and consumer electronics industries.
More cross-border elements are integrated into AWE2019
The prosperity of AWE2018 has not yet dispersed, and AWE2019 has been fully launched. AWE2019 will be held on March 14-17, 2019.
According to the person in charge of the AWE project, the exhibition scale of AWE2019 will not increase significantly due to the inability of the exhibition hall to provide sufficient venues. The organizers will strictly select exhibitors, and strive to improve the quality and level of exhibitors, and adjust and enrich the exhibition. The scope of AWE2019's booth is very tight, and the competition for exhibitors is very fierce. AWE2019 has not yet officially started, it is hard to find.
It is understood that the vast majority of exhibiting companies have put forward the need to expand the display area: industry leaders will continue to play the full range of manufacturing advantages, Haier Army will continue to show the latest innovations of its six brands in an entire exhibition hall in 2019; In 2019, the US Department will also showcase its consumer electronics, HVAC, robotics and automation systems, and intelligent supply chain (logistics) products and solutions in an entire exhibition hall. Hisense Group will also expand the booth to half. Exhibition hall.
In the display of innovative products and solutions, AWE2019 will continue to showcase the latest achievements in the integration of cutting-edge technologies such as artificial intelligence, mobile Internet, Internet of Things, cloud computing, big data and home appliances, and the consumer electronics industry, and will integrate more diverse elements. During AWE2019, smart home appliances, smart homes, smart travel, smart entertainment, etc. will once again become hot spots in the exhibition. Hisenses and other exhibitors will also showcase innovative smart transportation, smart medical, smart city solutions.
In 2019, AWE will cooperate with the German Modern Kitchen Industry Association (AMK) to open a German kitchen hall of more than 1,000 square meters at the AWE site. The famous German cabinet companies such as Nobilia will set up a brand area to showcase the integrated kitchen. Modern kitchen technology and solutions such as the whole kitchen.
In 2019, according to the prediction of the organizers, AWE2019 is expected to welcome 350,000 visitors, and the proportion of overseas visitors will be further enhanced.
It is reported that the China Household Electrical Appliances Association will hold the AWE2019 strategic conference in October 2018, which will disclose the development strategy of AWE2019 in detail, the hot spot of the exhibition and the lineup of exhibitors.
With the official launch of AWE2019, the global showcase of innovations in the home appliance and consumer electronics industry is slowly opening.