Apple's many cores in India have been exposed: iPhone has sold less than one million units so far

Even if it is as strong as Apple, for the sake of sustainable development, it is constantly thinking about how to expand the number of users. The world with the second largest population and the low level of development of smart phones is one of its key markets. Indian residents love the cheap products, Apple has built the iPhone 6s / SE factory in the local, further reducing costs and improving competitive advantage.

However, according to 9o5mac cited by Bloomberg, Apple's operating conditions in India have not reached expectations. One indication is that in the past few weeks, many core management personnel have left.

Specifically, it includes India's national sales and distribution executives, business channel and mid-market business leaders, and operator sales executives. As a result, Apple's entire sales team in India is in the process of being rebuilt.

According to the data, in December of last year, the head of Apple India resigned, replacing Michel Coulomb, and Coulomb was not very good in the situation for more than half a year. He was criticized for his slow progress and the sales team under his control had no direction.

Today, Apple's share in the Indian market is only 2%, and the number of smartphones sold last year was 3.2 million. The data of the research institution Counterpoint is that it sold less than 1 million units in India in 2018, and the Indian smartphone market is now The main characters are Samsung, Xiaomi, etc.

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