France won the championship, Vantage refund | Why did Jingdong users laugh?

This morning, the 21st World Cup soccer tournament ended in Moscow. In the end, France defeated Croatia and successfully climbed to the top. As a sponsor of the French team, Vantage, who released the slogan 'French wins the whole money' before the World Cup, is also The first time through the WeChat official public number and the official Weibo public announcement, will initiate the refund process. This news is tantamount to a stone to stir up thousands of waves, Vantage and France together to grab the headlines, Pa Ping friends circle, become today morning One of the hottest topics.

Of course, Vantage's full refund is conditional, that is, it must be purchased from 0:00 on June 1st to 2nd on July 3rd at the Vantage 'winning package'. Even so, there are good friends to calculate, Vantage this time The total refund amount is about 79 million yuan. After all, the main sales channels of this winning package online and offline are sold, and the sales volume is quite good.

Then the question is coming, how can Vantage achieve a refund for so many sales channels?

Take the online sales platform Jingdong and Tmall as an example. Through the two platforms and the refund notice announced by Vantage on the first page, we can see that Tmall consumers will get the Tmall supermarket card. Refund, and Jingdong users will get Jingdong E card. This seems to be a bit wrong, where is the problem? Looking at the description of the Tmall supermarket card and Jingdong E card in brackets, it is inevitable that there will be a sudden realization The feeling. Tmall supermarket card, can only be shopping in Tmall supermarket. Supermarket, as the name suggests, is mainly fresh, daily necessities, the product category is relatively fixed. And Jingdong E card is the scope of all self-operated stores in Jingdong, The difference between the two is obvious at a glance.

The same is their own consumers, why should Vantage treat it differently, is it thin and thick? This pot should not be backed by Huadi. Because of how to refund, it is agreed by the sales platform and Vantage, so how to retreat, in what way It depends on the sales platform if consumers are treated. This operation is obviously more sincere, and naturally it has been favored by more consumers. It is reported that the order of the Vantage 'winning package' from Jingdong Appliances occupies Vantage. More than half of the online. It is no wonder that after winning the championship in France, the Vantage users of Jingdong laughed.

In fact, Jingdong has always been the main sales channel for Vantage online. According to industry data, Vantage’s sales in Jingdong have continued to grow rapidly in recent years. In the first half of 2018, it has nearly doubled. This is from Jingdong’s right path. The sincerity of success also comes from Vantage’s trust in Jingdong.

In any case, through the 'French wins the full refund' campaign, Vantage successfully attracted the attention, and while driving sales, the brand awareness has also been effectively improved. As the most important partner of Vantage, Jingdong is also refunded by Vantage. The activity showed more sincerity than other platforms, captured more consumers' hearts, and consolidated the industry status of the largest home appliance retail platform in China.

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