(Moscow) On July 15, 2018, the smartphone brand vivo from China staged the 'vivo extraordinary moment' at the FIFA World Cup final at the Luzhniki Stadium in Moscow. As the perfect theme for vivo in the 2018 Russian FIFA World Cup brand theme event In the FIFA World Cup history, this is the first time that the partners have joined the final stage before the finals.
Before the opening of the FIFA World Cup finals, Vivo and FIFA jointly launched the closing performance - 'vivo extraordinary moments' to detonate the audience and present them to the audience around the world through FIFA's official global TV live broadcast. In the warm Russian traditional dance music, 'vivo extraordinary moment' kicked off, the whole stadium fell into a 'blue ocean'. The brand logo of the vivo appeared on the stage, in the drums, the cost of the World Cup was shown in a wonderful moment, showing the fans all over the world this year. The summer FIFA World Cup brings people an 'extraordinary moment'. Subsequently, Niki James, Will Smith, Ella Eastleigh, three international superstars together with vivo, bring fans around the world The performances including the FIFA World Cup theme song "Live it Up" and the song "X" were included. During the performance, the entire stage background was dominated by vivo blue, and the logo of the vivo was constantly flashing on the stage. In the same box as the three superstars. On the big screen above the finals, the scenes of vivo and vivo NEX appeared during the performance and in the live scene of the game, together with the fans on the scene. He watched the final moments of cheer.
The vivo of 'Camera & Music' as the brand's gene, during the World Cup, built a series of music-themed activities around 'vivo extraordinary moments', which can be enjoyed by consumers, football enthusiasts and music lovers all over the world. Before the final music performance, Vivo created the exclusive celebration of the World Cup finals - 'vivo swag', and teamed up with FIFA and Sony Music to release the 'vivo swag' on the global social platform to cheer the World Cup finals interactive activities, many styles Celebrities and fans are enthusiastic to participate. In addition, before the start of the 64 games and the intermission, Vivo also presented the wonderful fans of the lively DJ show to the fans on the scene, and launched with FIFA to 'select your favorite. The song's social event, bringing the fans' favorite melody to the DJ stage of the World Cup, sharing with the live fans and team members.
In addition, the 'vivo extraordinary photographer' plan combined with the camera performance is also perfect. As the vivo 'extraordinary! This is your moment' part of the event, fans from around the world, photographers, stars, network reds Media partners and consumers formed a team of 128 people's 'vivo extraordinary photographers', came to the front line of the World Cup, recorded an extraordinary moment with the lens of the vivo mobile phone, shared with fans around the world.
Xiao Quan, a famous Chinese portrait photographer and an extraordinary photographer of vivo, said: 'I can be very excited to record the video story of the 2018 Russia World Cup with the new vivo NEX, and come to the sidelines before the opening game, with the player zero. The first experience of the World Cup is the ultimate and extraordinary of 'one life once'. Only when you really get in it, will you discover that the World Cup is really not only a grand event for football superstars, but also a fan of the world. He also said: ' Every wonderful life seems to have accumulated enough energy and enthusiasm from the ordinary years of the past four years, just for this extraordinary bloom! 'Vivo as the FIFA World Cup culture transmitter, bringing fans around the world closer This beautiful event. Another extraordinary photographer, fashionista Ethan said: 'As a fan who has watched football for many years, the biggest feeling is the sound of the fans shouting into the stadium. The shock brought by, I think this is the passion and charm of football.'
Deng Li, vice president of vivo brand, said: 'The cooperation with the FIFA World Cup is a historic event for the vivo brand itself. We will pass the World Cup more deeply to each consumer. We are constantly pursuing the ultimate, Consumers bring a brand spirit of extraordinary experience, inject new energy into the vivo brand, let consumers around the world see the image of a leading Chinese technology company full of fun and creativity, let more people love the vivo. Brand. '
During the World Cup, vivo brought a new flagship product line with a future of science and technology to the fans around the world. vivo NEX. Zero-screen full screen, screen sound technology, pop-up front camera and other breakthrough technologies, bringing A wider screen view and a more intimate super-smart experience make the global users one step closer to the 'future mobile phone'.
As the official sponsor of FIFA and the official mobile phone of the world, Vivo will also appear in the Confederations Cup in 2021 and the FIFA World Cup in Qatar in 2022. In the next four years, Vivo will continue to be a global football enthusiast. And the fans of the FIFA World Cup, providing a more extraordinary brand and product experience.
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