On July 15th, on the eve of the World Cup finals, the official sponsor Hisense held the largest global customer conference in Moscow at the Moscow Concert Hall. 500 customers from 18 countries and regions in the world became the 'destiny community' and joined hands to the world. First-class business camp.
At the Alliance Conference, Liu Hongxin, President of Hisense Group, delivered a keynote speech entitled 'The future has come, and it has never changed.' Liu Hongxin said that in the past six months, Hisense has firmly made a 'change': Practice 'quality' Product's business strategy, enhance the sustainable market competitiveness of Hisense products; acquire Japan's Toshiba TV, strengthen the global market with Hisense TV, Toshiba TV 'double brand' strategy; acquire Gorenje Group, enrich Hisense's home appliances category... Adjust the organizational structure of the group, form three major industrial groups of electronic information, household appliances, and intelligent technology, simplify administration and decentralize, and improve efficiency...
Liu Hongxin said: 'Hisense has 50,000 partners worldwide. The partners have no size, the relationship is the most important, and the most important thing is that the partnership is transformed into a more harmonious and integrated life community.
Liu Hongxin said that with the new starting point of the official sponsor of the World Cup, Hisense will continue to use the World Cup, European Cup and other sports marketing methods to rapidly enhance global brand awareness, accelerate the global market research and development, talent, production, sales localization process, will be Hisense home appliances The advantages of cluster platformization are carried forward, and they will soon be squeezed into world-class industries.
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